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School of Art, Design and Media Studies (SADMS)

The School envisions being a world class leader in delivering brilliant and capable Media and creative professionals providing cutting edge skills to the industry. We aim at creating professionals who are updated with latest advancements in their respective fields and are ready to take on any challenge with a confident mind and creative flair.

We are determined to provide skilled, active and specialized professionals to the dynamic world of media and creativity. The school offers you a comprehensive study package that includes research training, professional development, and state-of- the-art infrastructure. The students will also be supervised by faculty who are widely published experts in their fields.

Dean Message

The School of Art, Design & Media Studies started in 2009 with an Undergraduate programme under the Department of Mass Communication and B. Design programme in 2012. Currently BA (Mass Communication) and MA (Mass Communication) are conducted with intake of 125 and 25 respectively. Communication being one of the key skills of our era, the students are taught not only inside the classroom but also explored to the real world of Print, Electronic and Digital Media. State-of-the-art TV studio and Community Radio Station plays important role in training students. Following the dictum ‘Practice make one perfect’ student guided by faculty conduct media events, video and print coverage etc. in every semester. Experienced media professional addresses student every Friday with a few exceptions. Graduates of the department have found employment in BBC, Aaj Tak, NDTV, Rediff Fusion etc. The students of media represent a cohesive group of young learners from India and Abroad.
The department of Design offers a four year full-time programme leading to B. Design with FIVE specializations, Industrial and Product Design, Fashion Design, Communication Design, Digital & Interactive Design, Interior Design.
The intake to the B. Design programme grew from 30 to 75 students in 2015-16. Working in well-equipped labs, students and faculty members enjoy teaching-learning process in a highly creative mode

Prof. Shovan K. Saha  

Faculty Profile

Dr. Eqbal Ahmad
Professor
Brief Profile:
Having over 25 years  of media experience as well academia, he has worked in Feature-film, Tele- film, Serials and also performed as a news producer & Anchor for CNEB& DD(Urdu) channel. Presently, editing a daily newspaper, Shaam-e- Hind since last four years and is an active participant of Radio talk (AIR)
Experience:
  • 25 yrs.
Qualification:
  • Ph.D
  • M.A in Mass Communication
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Shaheen Nazar
Adjunct Faculty
Brief Profile:
Teaching in Sharda for the last five years. Previously, worked for over 25 years with several English newspapers in India and abroad. Currently, Associated with UGC’s Human Resource Development Centre, AMU, Aligarh, as a Resource Person; Contribute to the External Services Division of All India Radio. Appear on TV channels for comments mainly...
Experience:

30 years (Five years in Sharda, plus over 25 years in newspapers such as The Times of India, Khaleej Times, Times of Oman, Saudi Gazette and Arab News

Qualification:

M.A. (Mass Communication), Diploma in Journalism 

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Aakanksha Singh
Assistant Professor
Brief Profile:
Experience:

More than four Years of academic experience

Qualification:

B.sc, M.sc (Fashion & textiles) 

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Abhishek Kumar Srivastava
Assistant Professor
Brief Profile:
He has  more than 13 years of experience in academics, research as well as media industry. Prior to Sharda University, worked with EMPI B School, IMS, Dehradun, Purvanchal University etc. He conducted various workshops on TV Production, Film Making and Advertising for Mass Communication department of various institutes and Universities. He sta...
Experience:

More than 13 years

Qualification:
  • Persuing PhD
  •  UGC NET
  • Maters in Mass Communication

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C P Rashmi
Assistant Professor
Brief Profile:
A media graduate currently a PhD. Scholar at Behrampur University; Orissa has dedicated a decade of her life training media graduates. Her area of expertise includes, Visual Communication, Photography, Research, Stop motion animation and Development Communication. Her research includes papers published in national and international journals. C.P. R...
Experience:

10 Years

Qualification:

Pursuing PhD, MBA Marketing, Maters in Mass Communication, MA Sociology, PG DIPLOMA IN development Communication, bachelors in Journalism and Mass Communication, Certificate in Human rights.

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Manish Ranjan
Assistant Professor
Brief Profile:
Visual Artist Painter and Printmaker from Delhi College of Art, University of Delhi. Has over 04 years of rich academic experience and parallel 07 years experience in art industry. Teaches Freehand Drawing, History of Art & Design, Representational Skill and Fashion Illustration.  Honored with many art workshops, residencies and art exhibi...
Experience:

05 years of academic experience.

Qualification:
  • M.F.A(Printmaking)
  • B.F.A(Painting)
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Ms. Tulika
Assistant Professor
Brief Profile:
Ms Tulika has direction and teaching experience of 5 years .She has done her MA in Mass communication from AJK MCRC ,Jamia Millia Islamia .She is UGC NET qualified in Mass Communication and she is presently pursing her Ph.D from Jamia Millia Islamia . Her final project” Khanabadosh “ of MCRC has been awarded in many national and Interna...
Experience:
  • 5 years 
Qualification:
  • Pursuing Ph.D
  • UGC NET qualified in Mass Communication
  • MA Mass Communication
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Mukta Martolia
Assistant Professor
Brief Profile:
Having over 6 years of experience in teaching and editing, she has presented several research papers  in national and International seminars in various universities. Many of her works have been published in national and international journals. She has been associated with the Times  Group  for  Times Food Guide and worked as Cop...
Experience:

Yrs

Qualification:

MA in Mass Communication, UGC-NET, Pursuing Ph.D. in Mass Communication

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Om Prakash
Assistant Professor
Brief Profile:
A digital artist fully equipped with all multimedia tools and production pipeline. He brings 8 yrs of diverse experience gained from the production and academics. The skill acquired over the years has enabled him to ideate, visualize and transform any concept into a creative artwork with all possible CG elements into it. He has worked for AAFT Marw...
Experience:

8 yrs of diverse experience gained from the production and academics

Qualification:
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Prabuddha Jain
Assistant Professor
Brief Profile:
With nearly a decade of experience in Television News, Mr. Prabuddha Jain began his career with the foremost and formidable brand in TV news, Aajtak. After reporting for the channel for three years, he moved to desk.    Mr. Jain has also worked for NewsX, News Nation and IBN7 as Associate Senior Producer.  He is a regular contributor...
Experience:

Worked as a TV journalist for 9 years. Also floated own company in web eco-system

Qualification:
  • NET- Mass Com
  • MA in Mass Communication
  • Diploma in French from AOFL
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