Prof. (Dr.) Ritu S.Sood, is an award winning media professional with over three decades of experience in Journalism, Film Making, Radio and Television production. Prior to joining Sharda University, Dr.Sood has served as Professor & Dean, School of Communication, G.D. Goenka University, Professor, Amity School of Communication and Jagannath International Management School(an affiliate of Guru Gobind Singh University).
Prof. Sood is an alumna of AJK Mass Communication Research Centre, Jamia Millia Islamia. She commenced her professional career as Senior Correspondent with NHK-Radio and Television Network of Japan. She has worked and filmed at the grass root level in the several states of India with national NGOs and international organisations committed to the eradication of Child Servitude and Gender Insensitivity with special attention to the protection of children and marginalised segments of the society.
She researched the efficacy and efficiency of the human rights campaign of Nobel Laureate Kailash Satyarthis ‘Global March against Child Labour through the continents of Asia, America, Africa and Europe. The march eventually culminated at the ILO headquarters in Geneva.
Her film ‘Desh ki Shaan hai Beti was released to the nation by then President of India, Dr. APJ Abdul Kalam.
Prof.Sood has also produced and directed TV serials, documentaries, for both National and International networks. She has won many laurels for contribution in not only film making but as an Author also. She has authored more than nine books and her book ‘Message Design for Development Communication is now part of reference book in many Universities