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Dr. Neelam Agrawal Srivastava

Professor, Art & Design

Neelam.shrivastava@sharda.ac.in

About

She is a professor, an academician, blogger (https://craftsnewsbyneelamas.blogspot.com) and author with a passion for Design, Apparel, Brand, Retail and Communication. She has completed her Ph.D. in Skill Analysis of employees working in Branded Apparels. She earned her Masters degree in Business Administration with specialization in Apparel Retail Management. Moreover, she studied fashion designing and merchandising, Apparel Production Management, Foreign Languages, UX & UI, photography at various levels of studies.
She has been engaged in curriculum development, promotion and branding, blogging, consultancy, Research and publications. She contributed in curriculum development of UG and PG, Degree courses in Design at Mahamaya University, Noida, Asian School Media Studies, AAFT School of Fashion, Marwah Studios, SNDT University Mumbai, Mewar University, Mody University, MS University Baroda and Bikaner Technical University. She has been associated with University of Central Lancashire, Preston, UK; Algonquin College Canada.
Her Published Research Papers are available online and easily accessible on Google them by “Neelam Agrawal Srivastava”. Her Online research work has wide reach and International Viewership of “1236" at Academia.edu.in. The citation received for her research paper is 8 in no. Her research papers have international viewership by 92 countries.
She authored Zorig Chusum: Thirteen arts of Bhutan; Notion Press, An Introduction to Indian Apparel Industry; Lambert Publication and KDP, Two chapters in Book Merchandise Management, Symbiosis Education Group and e story book at KDP. Her books are available at Amazon.in/com, Flipkart and Sanpdeal online portals.


She has been actively engaged in teaching Retailing, Branding, Apparel and visual merchandising and Garment manufacturing process, Design Projects, costumes in cinema, Fashion Forecasting, Fashion clothing history, Production planning and control, Quality, Fashion theories.
She has been associated with many reputed academic institutions and business houses during her career journey. Symbiosis, Manav Rachna, Mody, JD Institute, ILFS, Export houses, are few of them. She has successfully conducted soft skills sessions at Volkswagen, Pune

Experience
  • 23 Years
Qualification
  • Ph.D.
Award & Recognition

  • Academic excellence award Shanti Education Trust, Jury award Smile Foundation

Research

Books:

  • Zorig Chusum: Thirteen arts of Bhutan; Publisher : Notion Press; 1st edition (1 January 2019), ISBN-10 : 1684666961/ISBN-13 : 978-1684666966
  • Two chapters in Book Merchandise Management, Symbiosis Education Group.
  • A Handbook on Indian Apparel Industry LAP LAMBERT Academic Publishing (2019-03-20 ) ISBN-13:978-613-9-47107-2/ISBN-10:6139471079 and Kindle Direct Publishing : ASIN : B07PZF6118
  • Chapter on Time management For MBA program for Rural Education Maharashtra Government
  • e-Book Story book: Kindle Direct Publishing: ASIN : B08NT2PHCH

Research papers

  1. Skills requirements and analysis in Ready Made Garment Industry, Apparel Views VOL., XI/Issue NO. 06, June 15
  2.  Differentiating Edge - A relation between employee and organization, ICAHT 2011 Souvenir, October 30, 2011
  3. Seam engineering in Apparel industry, fiber2fashion, June 28, 2008
  4. Advance Analytical methods of training, Fibre2Fashion, November 20, 2009
  5. Skills Augmentation in Readymade garment Industry, IMED JMSR ISSN No. 9758429 Vol. 6 No. ,I July - Dec 2013
  6. Skills requirement analysis at the production floor in readymade garment industry, Asian Journal of Management Science and Education AJMSE, Oyama Japan,VOl 3, No. I Jan 2014, Online ISSN: 2186-845X
  7. Elements influencing buying behavior in working females, ABS International Journal of  Management ISSN 2319-684X Vol. 1 Issue 2, Sep 2013 (http://abs.edu.in/newsite/wp-content/uploads/2014/03/Volume_1_Issue_2.pdf)
  8. Exploring job skills and requirements in Branded Apparel Manufacturing Industry Personnel, BVIMR Management Edge, Print ISSN, 0976-0431 Jan 2014
  9. Analysis of Skills of Sewing Operators in Ready Made Garment Industry, http://www.academia.edu/7440603/Research_paper_on_sewing_operators_pdf ( Viewership of 1136
  10. Apparel Merchandiser Skill requirement Analysis in Branded Readymade garment Industry, (http://www.ijirset.com/current-issue.html, Volume 5, Issue 2,Feb, 2016, 10.15680/IJIRSET.2015.0502100 (Impact Factor 5.0)
  11. Buddha and Buddhism as The subject Matter in Thangka Paintings: A Study to Understand the Development of Thangka Paintings in North Himalayan Regions: IJMER/Feb/ 2018/volume 7 issue (4),pg 204., GIF 5.3. ISSN : 2277 – 7881
  12.  Skill Analysis of Production Managers Employed at Manufacturing of Branded Apparels; International Journal of Scientific and Research Publications (IJSRP) 8(11) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.8.11.2018.p8327
  13. Agarwal, Neelam, European Trading Methods and Policies During Colonial Period in Africa and Asia Continents (May 6, 2019). IJCAR, volume 1, issue 5, 2019, Available at SSRN: https://ssrn.com/abstract=3448945
  14. Impact of Visual Merchandising Elements on Apparel Buying Behaviors at Organized Retails Pune City Author: Dr. Neelam Agrawal Srivastava et al., / Issue Date: 2020-12-31 / Pages : 11-22/ Volume : 10–2/TJPRC
  15. Impact of visual merchandising elements on apparel buying behaviors among medical professional Jodhpur city., http://www.journal-innovations.com/assets/uploads/doc/34b46-69-78r23120.pdf., Innovations, Number 64 April 2021

Certifications

  • Design Thinking from Algonquin college Canada
  • UI from California Institute of Arts
  • Fundamentals of UX Design from California Institute of Arts
  • Management of Fashion Luxury Companies from Bacconi University
  • Psychology from University of Yales
  • Reiki master certificate
  • Professional Photography from Michigan State University
  • Sustainable Designs from Bacconi University

Area of Interest

  • Apparel Retail
  • Luxury brand management
  • Design process and apparel manufacturing process