Dr. Mohammad Daoud Ciddikie completed his Ph.D in Marketing from Jamia Millia Islamia. As a research scholar, he took help from Prof. Kevin Lane Keller (Father of Brand Management) to complete his work. Dr. Ciddikie has around 7 years of teaching experience and more than 4 years of industry experience. Since 2013, he has been associated to various academic institutions such as University of Delhi, FORE School of Management, Jamia Millia Islamia, Jamia Hamdard, Al-Falah University and IGNOU, in different capacities. Prior to joining Sharda University, he was associated with India SME Forum as Assistant Vice President (Research) and as Academic Director of Asian Centre for Economic & Entrepreneurship Development and Education.
Dr. Ciddikie has 12 research papers in his name, published in reputed journals and conference proceedings. He has also been presenting papers in many national and international conferences. He is a member of academic bodies such as Indian Commerce Association and Indian Accounting Association. Dr. Ciddikie has passion for research and love for teaching and has guided many students at graduate and post-graduate level towards success.