Dr. Mohammad Daoud Ciddikie

About

Dr. M. D. Ciddikie Assistant Professor, PhD and Research Coordinator, SSBS, Sharda University

Areas of Expertise: Marketing Management

Experience: 16 years (Teaching Experience 12 Years and Industry Experience 4 Years)

Dr. Ciddikie is a dedicated educator and researcher. His portfolio includes two designs published as patents, 29 publications with reputable journals, including those indexed in Scopus, ABDC and Web of Science. Besides, he has published four edited books as well.

Dr. Ciddikie has had a profound impact on students' growth outside of the classroom. He has received award for his dedication to teaching quality, winning the Best Teacher Award 2024, at national level, for his outstanding feedback from parents and students by AMP.

His dedication to service goes beyond the classroom; he has initiated two MoUs, such as with IGEP for academic and industry relationship building. He is a member of academic bodies like ICA, IAA, AIMA. He has held positions like Assistant Vice President (Research) and Academic Director in his previous organization.

Experience

• 16 Years

Qualification

• PhD, MBA (Marketing),
• M.Com (Business Management)

Award & Recognition

• PhD and Research Coordinator, SSBS, Sharda University (7^th July 2025 onwards)
• Best Teacher Award among the 50 select Students Choice category in the AMP 8^th National Award for Excellence in Education, Ravidra Bhawan, Bhopal 5^th September, 2024
• Worked as Academic Director with ACEEDE (Asian Centre for Economic & Entrepreneurship Development & Education, an academic arm of India SME Forum having tie-ups with Ni-MSME Hyderabad and IIM Sambhalpur, 2019-2020)
• Drafted successful project proposals during my tenure with India SME Forum such as:

  a) ITC She Trades and UPS CSR initiative to help women entrepreneurs

  b) NITI Ayog project for entrepreneurship development

  c) MSME Zero Defect Zero Effect single window certification for MSMEs  

• Took help for research work during Ph.D. work from Prof. K.L. Keller (USA) 2012-17
• Selected and awarded by ICSSR for the award of Doctoral Fellowship (2013-2015)

Research

02 Designs published as patents,

29 Publications as research papers, conference proceedings

05 Books

• Marketing 5.0: The Role of Human Mimicking Technology, Dr. Ajay Kumar, Dr. M. D. Ciddikie, Dr. A.K. Kashyap & Dr. H.W. Akram (Eds.), Emerald Publishing, UK, ISBN: 978-1-83797-815-8, 2025 (Scopus Indexed)
• Green Manufacturing: A Comprehensive Exploration of Sustainable Practices and Industry 4.0 Integration, Green Manufacturing for Industry 4.0: Building a Sustainable Future with Smart Technology, Edited Book 9781003439684, Routledge Publication, Taylor and Francis, New York (Scopus Indexed) 19-06-2024, pp 159-178
• Covid-19 and the changing face of financial literacy in India: Evidence from Delhi ncr during lockdowns, Journal of Statistics and Management Systems, Taylor and Francis Online, Vol. 25 Issue 5: Nurturing and Transforming Economic and Business Practices with Innovation in Global Market, pp. 1001-1010, 18 Sep 2022,  ISSN: 2169-0014 (Online) (Web of Science - ESCI, ABDC-C, Q2, Citations: 5)
• Drivers of Student Entrepreneurial Intention and the Moderating Role of Entrepreneurship Education: Evidence from an Indian University, Discrete Dynamics in Nature and Society, Hindawi, Vol. 2022, Article ID 6767580, ISSN: 1026-0226 19^th March, 2022 (Print) ISSN: 1607-887X (Online) (Web of Science-SCI, Scopus, Q3, Citations: 22)
• Indias Trade Relationship with SAFTA Countries: A Review, Journal of Indian Research, ISSN: 2320-7000, Vol. 2(1), January- March 2014, pp 46-58 (Citations: 27)

Certifications

Attended FDP, Workshops, Participated and Presented Papers at International Conference: 50

• Life member of All India Management Association, Delhi Management Association
• Life member of Indian Accounting Association, NCR Chapter
• Life member of Indian Commerce Association
• Convener, International Conference on Sports Science and Management, orgnised by Sharda University supported by Ministry of Youth Affairs and Sports, GoI, 22-23 April, 2024 (150 Participants)
• Guest Speaker at the International Conference on “Pandemic Covid-19 and Survival of Indian MSMEs”, organized by the School of Business & Commerce, Glocal University on 21st June, 2020

Area of Interest

• Marketing and General Management
  (Digital, Social Media and AI in Marketing, Entrepreneurship Development, Trade and Policy Research)