Dr. Hari Shankar Shyam is an eminent educationist, researcher and trainer in the areas of management education. He is doctorate in the field of management and has done his Masters in Management in the area of Marketing. He has done a certificate course in SPSS & Cognos conducted by IBM & a Certificate program in Marketing by the marketing magnate Philip Kotler. Dr. Shyam has a blend of industry academia experience of approximately 14 yrs. He is an expert in Marketing Planning & Implementation, Business Analytics and Strategy. His other areas of interest is Brand, CRM, Quality Management & OB. He is also associated with leading organizations like PHD Chamber of Commerce, ICMAI, Niesbud and Sahaj in the areas of research, training & consulting. He has presented research papers in National & International conferences & published papers in the journals of repute. He authored a book on Bank Marketing. As a trainer he has more than 8000 hours of experience and trained executives & officers of Indian Navy, Delhi Transco Ltd., Nepal Telecom, Nepal Electricity Authority, Payap University, Thailand, Haryana Power Corp., Central Electronics Ltd., Sonic Biochem, Simran Farms, Mahindra Finance Ltd., Road Research Institute, St. Annemary Publications, Indian Railways etc. He is Mentor & Advisor to organizations like Sajdhaj, Hotel Waterlily, Sahaj, Great Northern Himalayas & Howard International. He has travelled extensively to the length & breath of India and many countries from the region of SAARC, South East Asia, Middle East & Central Europe.