Dr. Rohit Mahajan

About

He is a seasoned academician and researcher with 15+ years of experience in academics and industry, working as an Assistant Professor in Marketing at Sharda School of Business Studies, Sharda University, Greater Noida. He has a strong research focus on marketing and consumer behavior, with publications in Scopus Indexed, Web of Science, UGC Care and Peer Reviewed journals. He is MOOC Certified in AI in Marketing, Business to Business Marketing and Digital Marketing.

Experience

• 15 years

Qualification

• PhD, MBA, Bsc.

Award & Recognition

3 Best Research Paper Awards, Employee of Quarter Award and 7 Bravo Awards

• Achieved Best Research Paper Award in International Conference in January 2025 at Delhi Institute of Advanced Studies, Rohini, New Delhi.

Research

14 Research Publications AND 2 Patent Publications.

• Book Chapter Titled: “Collaborative Planning and Design of Digital Supply Chain” Published in Springer Scopus Indexed Book Titled: “Digital Supply Chain Management: Flexibility and Emerging Perspectives in July 2025 with ISSN 2199-8507.
• Published a Research Paper Titled: “Impact of Cause Related Marketing on Customer Loyalty and Sustainability of Industrial Operations with special reference to Non Profit Organizations in India” in Scopus Indexed Joutnal“Journal of Information System Engineering and Management” with ISSN: 2468-4376 in March 2025.
• Published a Research Paper Titled: “The New 3Ps of Sustainability Marketing: The Case of Fashion” in International Conference Proceedings: Proceedings of international conference on corporate activism: a catalyst for sustainable development with ISBN: 978-81-951591-1-6 in April 2025.
• Published a Research Paper Titled: “Customer Satisfaction Influencers: An Empirical Investigation of Online Banking Services” in Peer Reviewed Journal : DIAS Technology Review with ISSN: 0972-9658 in February 2025.
• Design Patent Titled: “Order Management and GST Compliant Analytics Kiosk” Published in August 2024.

Certifications

Completed 8 Certifications

• Certified in MOOC Course on “Digital Marketing” in January 2025 Batch from IIM Bangalore.
• Completed and Certified in a 12 Week (January 2025 to April 2025) MOOC Course on “Global Marketing Management” at IIT through NPTEL.
• Completed and Certified in a 12 Week (January 2025 to April 2025) MOOC Course on “Integrated Marketing communications” at IIT through NPTEL.
• Completed and Certified in a 12 Week (9August 2024 to October 2024) MOOC Course on “Business to Business” Marketing at IIT through NPTEL.

Area of Interest

• Marketing, Customer Relation Management, Business to Business Marketing, Digital Marketing, Consumer Behavior, Cause Related Marketing, Advertising and Sales Promotions, Services Marketing, Sales and Distribution Management, Retail Management