Dr. Aaqib Anwaar Butt is an Assistant Professor in School of Art, Design and Media Studies at Sharda University. Dr. Aaqib holds a doctorate from Centre for Culture Media and Governance Jamia Millia Islamia, New Delhi. A gold medalist in Masters in Mass Communication from Guru Gobind Singh Indraprastha University, Dr. Butt has served as a Research Fellow with Department of Science and Technology (DST) Ministry of Science and Technology, Govt. of India. He has also been a research fellow with the Indian Council for Social Science Research (ICSSR) and has worked on several ICSSR funded research projects. He has published several national and international papers and presented papers at various national and international conferences, seminars, research programmes across India. Dr. Butt has also contributed for e-PG pathshala- MOOCS programme of HRD ministry.