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Dr. Mukta Martolia

Dr. Mukta Martolia

Associate Professor, Mass Communication

mukta.martolia@sharda.ac.in

About

Dr. Mukta Martolia is a Doctorate in Mass Communication from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal. With experience of more than 16 years in industry and academia Dr. Mukta is awarded with ‘The Best Media Educator of the Year during the 15th Media Excellence Awards 2021 from the Media Federation of India. Dr. Mukta has close associations with many national, international media organizations and academic institutions. Her research interest lies in Intercultural Communication, Health Communication, Media Society & Media Psychology, Advertising, Public Relations, and New Media.

Experience
  • 16 Years
Qualification
  • PhD in Mass Communication
  • UGC-NET
  • MA in Mass Communication
  • B.Sc (ZBC)
Award & Recognition

  • Recipient of Best Media Educator of the Year 2021 by Media Federation of India (MFI).

Research

  • 20 Research Papers in reputed national and international journals.
  • 3 Co-Authored Books
  • 2 Edited Books
  • 6 Book Chapters
  • 1 Design Patent Granted
  • Samagam, February 2023 ISSN 2231-0479, ‘Digital Media & Its Challenges A study from un-social to social to not-so-social (Peer Review).
  • The Asian Thinker, October-December 2022 ISSN 2582-1296, A study on migration and cultural transmission with special reference to Uttarakhand (Peer Review).
  • Journal of Public Relations & Advertising (JPRA), Volume 1, Issue 2, July-December 2022 ISSN 2583-3693, ‘Influencer Marketing an Emerging Tool for the Success of Local Businesses with Special Reference to the Hotel and Restaurant Industry (Peer Reviewed).
  • Communication Today July-September 2022 ISSN 0975-217X, ‘Rural Issues in Print Media: A Study of Two Jammu and Kashmir Dailies (Double-Blind Peer Reviewed)
  • संचर माध्यम, January – June 2022 ISSN 2321-2608 कोविड महामारी के दौरान मीडिया विद्यार्थियों में उत्पन्न अवसाद, चिंता और तनाव का अध्यन (UCG Care Listed)

Certifications

  • Digital Marketing from Skill India

Area of Interest

  • Intercultural Communication
  • Media and Cultural Studies
  • Media Sociology and Media Psychology
  • Health Communication
  • Advertising, Public Relations and Corporate Commuication