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Dr. Shrinkhala Upadhyaya

Assistant Professor, Mass Communication

shrinkhala.upadhyaya@sharda.ac.in

About

I am an Assistant Professor with Sharda School of Media, Film, and Entertainment (SSMFE) at Sharda University. My research interest lies in the sphere of development and health communication. I also explore areas such as intercultural and international communication.

I hold a Ph.D. from Bowling Green State University, Ohio, USA under the mentorship of Dr. Srinivas Melkote. The topic of my Ph.D. dissertation is“Detection of Eating Disorders Among Young Women: Implications for Development Communication.”

Prior to joining Sharda University, I was an Assistant Professor at Amity School of Communication, Noida. I also have experience in communication team of NGOs including Plan India and New Concept Information Systems. I have also conducted freelance training and workshops on Oral Communication Skills.

I have presented my research at various conferences (National Media Conclave; National Communication Association; Central States Communication Association; Popular Culture Association). One of my research has already been published in Computers in Human Behavior. I also have a co-authored book chapter published in the book, Celebrity Media Effects.

Experience
  • 9 Years
Qualification
  • Ph.D. (Development Communication)
Award & Recognition

  • Keynote speaker on growth of development communication at Port City International University, Chittagong.

Research

  • Dinah Tetteh., &ShrinkhalaUpadhyaya. (2018). Effect of Angelina Jolies medical announcements on Americas health awareness and risk management culture. Book chapter in Madere, C. (Ed.), Star Power: The media effects of America's celebrity culture. 
  • Kate Magsamen Conrad, Shrinkhala Upadhyaya, Claire Joa, & John Dowd. (2015). Bridging the divide: Using UTAUT to predict multigenerational tablet adoption practices. Computers in Human Behavior.

*One Journal Article and one book chapter are under review.

Certifications

  • Community change in Public Health: Coursera and Johns Hopkins University

Area of Interest

  • Development and Health Communication
  • Intercultural Communication
  • Media and Corporate Social Responsibility