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School of Media, Film and Entertainment

Making Education work for endless possibilities in Media & Communications

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School of Media, Film and Entertainment

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School of Media, Film and Entertainment (SMFE) is a temple of creativity that fuels the imagination of aspirational students and offers them a medium to convert their creativity into a career, with the help of an array of industry-recognised programs. The students not only get a chance to study at a world-class institution but also the exposure to prove their capabilities through their work.

Successful creative professionals and experts continuously work together to develop the student skills and equip them so they contribute to the thriving cultural and creative industries. The curriculum includes multiple research projects that are highly conceptual and allow the students with the opportunity to participate in creative, research-based learning according to the real-world design parameters.

SMFE corporate partners commit to providing guidance, expertise, and feedback to the students through various industrial visits where they get to meet with industry professionals, get portfolio reviews, exercise their interviewing skills and receive an internship or job opportunity.


The programmes under School of Media, Film and Entertainment (SMFE) are designed to enable students to

  • Develop skills to think about artistic and cultural interventions critically.
  • Develop capacities to design, assess, enact, document and facilitate creative projects that contribute to the industry.
  • Understand the fundamental concepts and the technological and creative processes underlying different theories of creative arts and media.
  • Work collaboratively and ethically with others and cultivate a shared learning environment.
  • Effectively research, develop, present, critically evaluate and give peer feedback on creative and scholarly work.
Key Highlights
  • Tie-up with 250+ leading global Universities providing the students with an opportunity to pursue a semester (free of cost) and pursue their research.
  • Faculty from renowned Universities of USA, UK, Greece, Singapore, Japan, Russia, etc having cross-disciplinary viewpoints and cutting-edge research experience.
  • Study modules for students emphasises on strategic and critical thinking over textbook learning.
  • 85+

    Nationalities on campus

  • 216


  • 47500+

    Alumni Base

  • 1000+



Prof. (Dr.) Ritu S.Sood

Dean’s Message

School of Media, Film and Entertainment (SMFE) was established in 2009 and ever since its inception it has developed as a School with a difference offering series of programmes in various streams of arts, design and media studies. The programmes offered by the School are professional in nature. A balanced combination is developed to impart knowledge and skills. The School has rich state-of-the-art technological resources to impart hands on training in virtual work conditions.

The pedagogy includes a blend of industry work practices with academic concepts. This is delivered by both industry professionals and academicians of the highest qualifications and repute. This has helped the School to create linkages with the industry and students get exposure to the core concepts and a feel of working in the industry. The School has pooled in all its resources to stay abreast with the latest in a rapidly changing and dynamic design and media industries.

Inputs from eminent experts of the design and media industry and pioneer academicians are paying rich dividends that can be seen in the form of placement of our students in major and significant segments of the design and media industries

The School keeps itself up-to-date with the latest technology and innovations and offers programmes with immense space to nurture the creativity of the students so that they can earn a place of their choice in this competitive world.

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What’s Happening in School

  • Event

    01 Oct 2021

    Freshmen Orientation Programme 2021

    Sharda University welcomed freshmen for the year...

  • Event

    15 Aug 2021

    The Celebration Ceremony of 75th Independence Day at  Sharda University

    The Celebration Ceremony of 75th Independen...

  • Event

    13 Jul 2021

    School of Media, Film and Entertainment, signs a MoU with MESC on 13th July 2021

    School of Media, Film and Entertainment, signs a pathbreaking MoU with MESC, ...

  • Event

    21 Jun 2021

    International day of yoga on 21st June 2021

    Sharda University organized an International day of yoga on 21st&n...

  • Event

    09 Apr 2021

    Fresher's Party at Sharda University on 9th April 2021

    The Fresher's Day Function was celebrated at Sharda University to welcome the...

  • Event

    31 Mar 2021

    Welcome Celebration of Shardabhutanese Freshers on March 31st, 2021.

    The event was organized to welcome for the newly joined Bhutanese students al...

  • Event

    23 Mar 2021

    Sharda Universitys North East students organized the 5th Edition of North East Cultural Fest (Belliatus Cultura) on March 23, 2021

    Sharda Universitys North East students organized...

  • Event

    20 Feb 2021

    34th statehood day of Arunachal Pradesh at Sharda university campus on 20th Feb 2021

    Sharda University celebrated the 34th statehood day of Arunachal Pradesh at i...

  • Event

    11 Jan 2021

    SMFE Organized One-Week FDP on 'Audio-Visual E-Content Production using Available Resources'

    School of Media, Film & Entertainment (SMFE)...

  • Event

    19 Nov 2020

    4th Convocation Ceremony 2020

    Sharda University organised its 4th Convocation today at the university campu...

  • Event

    19 Oct 2020

    Sharda University's community radio station launches a wake-up campaign on COVID-19 in collaboration with Smart Foundation.

    Sharda University's community radio station, Suno Sharda 90.8 FM has launched...

  • Event

    13 Oct 2020

    Visit of eminent film-maker Mr. Aanand L. Rai to SMFE on 13th October

    School of Media, Film and Entertainment, Sharda University hosted eminent fil...

  • Event

    05 Oct 2020

    Best Dean of the Year Award (Above 40 years) at 2nd International Academic and Research Excellence Awards (IARE) 2020

    We heartily congratulate Prof.(Dr.) Parma Nand, School of Engineering and Tec...

  • Event

    17 Jul 2020

    Russian News Agency signed MOU with Dept. of Mass Communication on 17th July 2020

    School of Media, Film and Entertainment, Sharda ...

  • Event

    16 May 2020

    Sharda University has been awarded the prestigious QS I.GAUGE E-LEAD CERTIFICATE for its excellence in online education.

    Sharda Universitys excellence in online education during the lockdown period ...

  • Event

    06 Mar 2020

    Special Talk on "Revised SI Units and Their Implications” by Dr. DK Aswal, Director CSIR-NPL on 6th March 2020

    Sharda University organized a talk on “Re...

  • Event

    20 Feb 2020

    Musical Encounters in India” by Mr Rupert Avis from York University, Canada on 20 Feb 2020

    Sharda University organised an Expert Lectu...

  • Event

    13 Feb 2020

    World Radio Day on 13th Feb 2020

    On the occasion of  World Radio Day, Department of Mass Communication, S...

  • Event

    18 Dec 2019

    Nigeria Delegates visited Sharda University on 18th December 2019

    Sharda University hosted esteemed delegates Prof. Idris Funtua Isa, Hon'ble V...

  • Event

    06 Dec 2019

    Armed Forces Flag Day on 6th December 2019

    Sharda University celebrated Armed Forces Flag D...

  • Event

    03 Dec 2019

    International Day of People with Disabilities on 3rd December 2019

    Sharda University organized a symposium on ‘Me...

  • Event

    18 Nov 2019

    Dj Night with the cast of Engineering Girls and DJMKSHFT

    The cast of Engineering Girls Barkha Singh, Sejal Kumar and Kritika Awasthi j...

  • Event

    16 Oct 2019

    Rejoice 3D on 16th October 2019

    Sharda University organised a cultural program ...

  • Event

    10 Oct 2019

    Uzbekistan Delegates visited Sharda University on 10th October 2019

    Sharda University hosted delegates from Uzbekistan Embassy who interacted wit...

  • Event

    01 Oct 2019

    Independence Day Celebration of Nigeria on 1st October 2019

    Sharda University celebrated the Independence Da...

  • Event

    21 Sep 2019

    Fresher`s Party on 21st September 2019

    Sharda University welcomed the fresher batch of 2019 in full swing with a cul...

  • Event

    17 Sep 2019

    World Patient Safety Day on 17th September 2019

    To pursue its endeavours of promoting patient safety and supporting the pledg...

  • Event

    16 Sep 2019

    The Cast of the movie 'Pal Pal Dil Ke Paas' visited Sharda University on 16th September 2019

    Sharda University welcomed the cast of 'Pal Pal Dil Ke Paas' Mr Karan Deol an...

  • Event

    29 Aug 2019

    Suno Sharda 90.8 FM participated in 7th Community Radio Sammelan at Dr. BR Ambedkar Bhawan in New Delhi on 29th August 2019

    The 7th community radio sammelan was conclu...

  • Event

    15 Aug 2019

    Independence Day Sharda University on 15 Aug 2019

    Sharda University celebrated the 73rd Independence Day of India with full joy...

  • Event

    21 Jun 2019

    International Yoga Day on 21st June 2019

    Yoga Helps You in Maintaining Balance in Life. Sharda University celebrated I...

  • Event

    19 Jun 2019

    Yoga Retreat Program With Chinese Student on 19th June 2019

    Students of Hangzhou Normal University of China have visited Sharda Universit...

  • Event

    07 Jun 2019

    World Environment Day on 7th June 2019

    World Environment Day is a day dedicated for bringing awareness to the role a...

  • Event

    01 Jun 2019

    World No Tobacco Day on 1st June 2019

    Sharda University celebrated World No Tobacco Day on 31st May 2019 with facul...

  • Event

    23 Apr 2019

    Transformational Teacher Award on 24th April 2019

    ShardaUniversity organised “‘Sharda Teachers Awards for teaching excellen...

  • Event

    19 Apr 2019

    Contrivance 2019

    Sharda University organised the 5th edition of North Indias largest Technical...

  • Event

    12 Apr 2019

    Nepalese New Year 2076

    Sharda University Celebrated the Nepalese New Year 2076 BS with an evening fu...

  • Event

    08 Apr 2019

    Vivek Oberoi 2019

    Sharda University invited film star Vivek Oberoi and Producer Sandeep Singh f...

  • Event

    06 Apr 2019

    Alumni Meet 2019

    Sharda University organised it's Alumni Meet 2019 on a grand level. On this m...

  • Event

    05 Apr 2019

    Media Mela 2019

    Sharda University organised its Annual Media Fest, ‘MediaMela 2019.The fest...

  • Event

    01 Apr 2019

    Delegates from Kyrgyzstan visted Sharda University on 1st April 2019

    Sharda University invited a delegation, consisting of 6 members, from Interna...

  • Event

    17 Mar 2019

    Monali Thakur performance in Chorus 2019 at Sharda University

    Singer Ms. Monali Thakur rocked the stage at Sharda Universitys annual fest C...

  • Event

    16 Mar 2019

    Style Fiesta competition at Chorus 2019

    Chorus 2019 was also high on the fashion quotient as students participated in...

  • Event

    16 Mar 2019

    LAGORI performance in Chorus 2019 at Sharda University

    The night was filled with high octane adrenaline rush as Lagori riled up the ...

  • Event

    15 Mar 2019

    JETFIRE on the mega EDM night of Chorus 2019

    A heart-warming gathering of enthusiastic students swayed to the music of Jet...

  • Event

    08 Feb 2019

    A visit to Surajkund International Crafts Mela on 8th Feb 2019

    Students of Sharda University visited Surajkund International Crafts Mela to ...

  • Event

    14 Jan 2019

    Interaction with Iranian Film Producer-Actor Mr Behrooz Chaihel on 14th January 2020

    Sharda University invited noted Iranian Film Producer/Actor Mr Behrooz Chaihe...

  • Event

    07 Jan 2019

    An ambitious training program on Mobile Journalism in collaboration with Deutsche Welle (DW), Germany

    Sharda University has launched an ambitious training program on Mobile Journa...

  • Event

    17 Feb 2018

    26th International Conference & Exhibition on Broadcast and Media Technology 17 Feb 2020

    Sharda University visited the 26th Internat...



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    Ms. Deepika Sharma

     Innovations When I look behind, I see the best days which one could spent in their college life. I enjoyed each and every moment spent in Sharda University. I had spent three long years in that University, where I learnt how to grow and grow. I did my Bachelors of Journalism and Mass Communication from Sharda University. Whenever I look behind, I cherish each moment which I had lived there. A girl who has just passed her 12th standard does not know much that what is good for her career, but here in Sharda University I always got motivated from my teachers. They always supported me in my projects. They were always standing behind me in my toughest phase of life where I didn't know what to do in my career. Professors always treated us like their own family

    BJMC, 2015-16

    Placed In : Maverick

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    Ms.Nasrin Akter

    “Angrezi mein kehte hain” was my rst Bollywood movie as an Assistant Director. This project was initiated during my nal year of graduation in Sharda and I was involved with pre production and post production. I am fortunate enough to start my career in India from NDTV channel and then with this concept based movie with a lot of learning from experienced personalities. Sharda is a key which helped me a lot to go beyond boundaries in excelling my skill set.

    BJMC , 2016-17

    Placed In : NDTV

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    Ms. Mansi Seth

    Choosing Journalism and Mass Communication course at Sharda University is the best choice I have made till date. The course structure and learning pattern teaches us a lot. The faculty of the department gave us both theoretical and practical knowledge of the media eld. The support and encouragement helped me to cross all the obstacles. With their support, efforts and teaching knowledge, I got the opportunity to work with the best media houses like Hindustan Times and Hindu newspaper which gave a kick start to my career as a journalist and writer. And, now I am working as an Associate Editor with a web health portal 'Mynahcare.com'. I always embrace my whole journey with the university and faculty. I will definitely recommend everyone to be a part of this.

    BJMC, 2014-15

    Placed In : Aquarius Media

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    Mr. Bangwe Naviley Chisenga

    Sharda University in Greater Noida is a life-transforming higher learning institution ready to prepare students for challenges and opportunities of the 21st century. My experience as a Journalism and MassCommunication student is such that everyday has been an opportunity to learn an actual practical skill. The lecturers are down to earth and can be accessed anytime to help you succeed. The notes are readily available through LMS which helps you to study anywhere any time. Try Sharda today.

    BJMC, 2019-2020

    Placed In : Press &Tourism, High Commission...

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    Ms. Priyamvada Budhalakoti

    Since March 2017, I have been associated with Salmon & Co, a digital agency as a Producer and Writer. Here, I am a part of the creative process right from ideating, pitching to the clients, handling the process of production, pre-production to post production, including nalizing the budgets. Earlier I was working with Big Synergy Media Ltd. as an Assistant Director with the ction team. I was associated here in the creative process of conceptualizing web series and TV Shows for various channels like SONY, Star, Zee, and digital platforms like Balaji's ALT. Sharda University has been an important part of my growth. Mass Communication Department and its faculty members have been my constant support and strength in helping me realize my potential and dreams. The three years I spent here has given me strength and wisdom to go out and face the world with the values taught.

    BJMC, 2015-16

    Placed In : Salmon & Co

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    Mr. Shamim Zakaria

    The delicate years of my school life dashed off learning thoughts like 'an aimless person is like a rudderless boat tossing in an ocean.' Alas! it was not until I joined Sharda University, I realised it is only a rudderless boat that has the liberty to oat resolutely at will. Only a rudderless boat can dance to the blithe breeze, play with the maddening waves - all thanks to this glorious institution called Sharda University – it's value based education, practical oriented curriculum, most engaging classroom modules, faculty of astounding wisdom and the university's erudite ambience that never ceases to enchant. Graduating with a bachelors degree in journalism and mass communication and thereafter a brief stint in news reporting, I eventually went on to complete my post gradation in International Journalism from University of Sussex, United Kingdom on a scholarship. Currently, I am working for the international desk of a global news channel in China. Sharda University helped me gain enough of every gratifying experience to keep me smiling for another thousand lifetimes.

    BJMC, 2014-15

    Placed In : Global News Channel, China

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    Thokchom Praveena

    I did my bachelor degree in Interior Design. The design department has provided well experience visiting faculties and professors during the four years of course. This course has helped me experience and explore many new things which is related to the course. The department got a small number of students and this gave us the opportunity to have more and close interaction with the staffs and faculties. I enjoyed my time at Sharda also I got to meet varieties of label mates from different countries and states.

    Design, 2012-13

    Placed In : Wooden Interior Solution, Impha...

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    Niyati Jain

    I believe that design as a field is and always will be something very personal, the passion for which comes from within the deepest parts of an individual. One just needs to strive hard to harvest this passion from under the ocean and I am glad to say that the School of Art, Design and Media Studies, Sharda University, was able to help find me this treasure in myself. I would say, the guidance and support I received from my mentors was beyond comparison as, they have always strived in bringing out the passion for design out of every student, who simultaneously had the willingness to travel on the path of self-discovery. The learning experience in Sharda University not only involved academics and practical studio sessions, but also off campus activities like industrial visits and day excursions, which helped in gaining a lot of exposure. Moreover, having studied in a diversified University, where the fellow classmates hailed from various parts of this world, provided a lot of exposure in understanding various cultures, which I believe, in a long run would be beneficial in the field of design

    Design, 2012-13

    Placed In : AV 4th Dimension, Mumbai

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    Srishti Tandon

    Sharda University Department of Design gave me the tools to go out in the world with confidence.The concepts I learned are priceless. Being a designer, inspiration can be hard to come by and at sharda school of design i was taught from the very beginning how to use the resources we had, to create top level designs-even on a small budget. The Sharda University staff are second to none! I challenge any college to find professors who care as much about their student as the ones at Sharda. I interned at  Cengres TIles and attended gallery walks and shows while at Sharda University

    Design, 2012-13

    Placed In : Cengetiles ltd

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    Raishree Oinam

    I like the fact that the no. of students in the classes are not many and the faculties are amazingly friendly, interactive and also very helpful in and outside campus. They are always available and willing to help. They also guide us well and very supportive. The environment there is very sociable with different people from different countries. And yeah the food specially from uncle's cafe and the Lego house  was really good. A great place for students.. 

    Design, 2012-13

    Placed In : Sai lab, Noida

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    Leya Ann Thomas

    I absolutely loved this course. It showed me aspects of Interior Design that I didn't consider before and the fact that it covers history as well as architecture in college assignments, it helped me develop my eye for various styles and their decor as they relate to specific areas. It is a great way to start analyzing and criticizing the interior as well as exterior treatments of various buildings. During my training, I learned many new things, received encouragement to explore my creativity and style as well as improve and obtain more skill in the areas that were my weaker points.


    This course was definitely worth taking. I plan to explore and expand my creativity using the knowledge and skill acquired from the course in my future career as an Interior Designer.

    Design, 2012-13

    Placed In : Aditya Birla