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Dr. Dhruv Sabharwal

Dr. Dhruv Sabharwal

Professor, Mass Communication


Working as Associate Professor and School Coordinator of Sharda School of Media, Film, and Entertainment at Sharda University. Specialization in advertising and Public Relations Research, Media Management, and Data Journalism. The area of research involves Covert Advertising.

Ph.D. degree in Journalism &Mass Communication from Amity School of Communication, Amity University Gwalior, India. Focus area is Advertising and Marketing Research. Graduated in Economics and a double masters in Journalism& Mass Communication and Tourism Marketing from Aligarh Muslim University Aligarh (UP).

Before joining Sharda University, I had worked with Amity University Gwalior as an Associate Professor and Head of the Department. I had been associated with various private universities and media houses.

Published various research papers in Scopus indexed journals, Web of Science, UGC Care listed Journals, and Chapters in variousBooks. Guest Editor of Scopus Indexed Journal -JCCC (2018-19) Attended various national and international conferences. Done various Orientation Programmes/refreshers courses and FDPs. Organizing committee member of an international conference organized by Amity University Dubai. Apart from this, published a book titled “Fundamental of Advertising & Public Relations” in 2018. Also, a member of the Public Relations Society of India (PRSI) Bhopal Chapter and a Google-certified fact checker.

  • 15 Years
  • Ph.D. in Journalism & Mass Communication (Amity University)
  • MJMC (Aligarh Muslim University Aligarh)
  • MBA (Aligarh Muslim University Aligarh)
  • BA (Hons) Economics (Aligarh Muslim University Aligarh)

  • Studying the Relationship between Artificial Intelligence and Digital Advertising in Marketing Strategy. Journal of Content, Community & Communication, 16, 118–126. (SCOPUS INDEXED)
  • Two-Stage Approach Using PLS-SEM to Reanalyze Attitude Towards Advertising, Its Antecedent and Outcome. Journal of Content, Community & Communication, 13(ISSN: 2456-9011), 154-164. (SCOPUS INDEXED) 
  • Measuring the impact of eco-friendly or green marketing on buying behavior of Indian consumers. Int. J. Business and Globalization, 10(12), 1-16. (SCOPUS INDEXED)
  • Study of Consumers' Attitudes Towards Marketing of Environmentally Friendly Products. In S. Narula, Environmental Awareness and the Role of Social Media (1st ed., p. 252). IGI Global. Retrieved from (Web of Science)

Area of Interest

  • Advertising Research
  • Media Studies
  • Marketing & Branding
  • Public Relations & Corporate Communication