Working as Associate Professor and School Coordinator of Sharda School of Media, Film, and Entertainment at Sharda University. Specialization in advertising and Public Relations Research, Media Management, and Data Journalism. The area of research involves Covert Advertising.
Ph.D. degree in Journalism &Mass Communication from Amity School of Communication, Amity University Gwalior, India. Focus area is Advertising and Marketing Research. Graduated in Economics and a double masters in Journalism& Mass Communication and Tourism Marketing from Aligarh Muslim University Aligarh (UP).
Before joining Sharda University, I had worked with Amity University Gwalior as an Associate Professor and Head of the Department. I had been associated with various private universities and media houses.
Published various research papers in Scopus indexed journals, Web of Science, UGC Care listed Journals, and Chapters in variousBooks. Guest Editor of Scopus Indexed Journal -JCCC (2018-19) Attended various national and international conferences. Done various Orientation Programmes/refreshers courses and FDPs. Organizing committee member of an international conference organized by Amity University Dubai. Apart from this, published a book titled “Fundamental of Advertising & Public Relations” in 2018. Also, a member of the Public Relations Society of India (PRSI) Bhopal Chapter and a Google-certified fact checker.