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School of Art, Design and Media Studies (SADMS)

The School envisions being a world class leader in delivering brilliant and capable creative professionals providing cutting edge skills to the industry. We aim at creating professionals who are updated with latest advancements in their respective fields and are ready to take on any challenge with a confident mind and creative flair. We are determined to provide skilled, active and specialized professionals to the dynamic world of media and creativity.  The school offers you a comprehensive study package that includes research training, professional development and state-of-the-art infrastructure. The students will also be supervised by faculty who are widely published experts in their fields.

Dean Message

The School of Art, Design and Media Studies was established in 2009 and ever since its inception it has developed as a School with a difference offering series of programmes in various streams of art, design and media studies. The programmes being offered by the School are professional in nature and a rational combination has been developed to impart knowledge and skills. The School has rich state-of-the-art technological resources to impart hands on training in simulated work conditions.

The pedagogy includes a blend of industry inputs with academic concepts that are delivered by both industry professionals and academicians of highest qualifications and repute. This has helped the School to create linkages with the industry and students get exposure to core concepts and a feel of working in the industry. 

In the wake of digital revolution, the professional programmes have undergone sea change and the traditional system is no more relevant to meet present day requirements. The School has pooled in all the resources to stay abreast with the latest in a rapidly changing world. The School is in the process of introducing digital component in all the programmes it offers.

The Department of Communication of the School of offers BA (Journalism &Mass Communication), MA (Journalism & Mass Communication) and Ph.D. Programmes. Journalism remains at the heart of mass communication.  During the past few decades, the field of journalism has grown at a very fast pace.  To meet the demands and requirements of the emerging scenario, the programmes offered by the Department, incorporate theoretical foundations and concepts of journalism blended with skills of reporting, writing and editing.

Journalism and communication education and the media industry are undergoing major transformation. The Department is making every conscious effort to keep pace with the changing scenario and proposes to introduce new programmes in the areas of advertising, public relations, corporate communication and digital media. To further strengthen these efforts, new short term programmes are also being designed in the areas relating to anchoring and presentation, still photography, radio jockeying, digital media marketing, graphics and animation, cinematography, video-editing, script writing etc.

The Department of Design offers a four year full-time programme leading to B. Design with specializations in Industrial and Product Design, Fashion Design, Digital and Communication Design, and Interior Design.

Interior Design is the final differential where students are taken thoroughly in a process, interior design initiative is to take the costumer through an experiential euphoria of finding new ways to experience colour smell and spatial dynamics as a holistic package.

A similar feel is experienced by the students of Industrial-Product Design, in this course we strives to teach a student to appreciate and create real life products which can be useful in the day to day environment and sometimes based on success become an iconic landmark in design evolution, and the students interact with the department of Fashion Design which is also known as apparel design in many institutions, it is a vibrant course which equips our students to understand trending fashion. The students often work closely with Digital Communication Design is a course which helps our students understand and create brand media propaganda and hype.

Working in well-equipped labs, students and faculty members enjoy teaching-learning process in a highly creative atmosphere. A Design Cell has been created to undertake projects and consultancy to encourage and motivate students to get a feel of real working conditions in the industry. The Department is striving to make industry tie up stronger which is resulting into higher rate of placement. The Department is working to develop linkages with leading and premier institutions across the country for faculty and students exchange programmes.

The above mentioned initiatives implemented with the inputs of eminent experts from the industry and pioneer academicians, are paying dividends which can be seen in form of placement of our students in major and significant segment of the design and media industry.

The School is keeping itself abreast with the latest technology and innovations and offers programmes with immense space to nurture the creativity of the students so that they can earn a place of their choice in this competitive world. 

Prof. Subhash Dhuliya  

Faculty Profile

Dr. Amit Chawla
HOD & Associate Professor
Brief Profile:
Dr Amit Chawla is a Doctorate in Mass Communication from Jamia Millia Islamia, a Scholar at Indian Institute of Management (IIM-Kashipur) and a Qualified Trainer from ITC-Netherlands. With an experience of over 15 years, he has taught thousands of students of top institutions including those from National Institute of Fashion Technology, Jamia Mill...
Experience:
  • 15 Years
Qualification:
  • Doctor of Philosophy (Ph.D.) Mass Communication  Jamia Millia Islamia, Delhi
  • Master of Arts (M.A.) Mass Communication Jamia Millia Islamia, Delhi
  • Bachelors in International Business & Finance, Jamia Millia Islamia, Delhi
  • Internationally Certified trainer by Ocē - International Training CenterNetherlands
  • Higher National Diploma Multimedia & Computing EdExcel University (Pearson Group), London
  • Executive Certificate Program Digital Marketing Indian Institute of Management, IIM Kashipur
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Tauheed Mehtab
HOD & Assistant Professor
Brief Profile:
An Architect by profession with core specialization in Interior Designing. Mr Tauheed brings 17 years of combined experience in professional practice and academia . He has completed Masters of Ekistics from Jamia Millia Islamia and Degree of Architecture from Aligarh Muslim University.  Apart from having expertise in designing office interiors...
Experience:
  • 17 yrs
Qualification:
  • M.Ekistics
  • B.Arch
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Dr. Eqbal Ahmad
Professor
Brief Profile:
Having over 25 years  of media experience as well academia, he has worked in Feature-film, Tele- film, Serials and also performed as a news producer & Anchor for CNEB& DD(Urdu) channel. Presently, editing a daily newspaper, Shaam-e- Hind since last four years and is an active participant of Radio talk (AIR). Email id-  eqbal...
Experience:
  • 25 yrs.
Qualification:
  • Ph.D
  • M.A in Mass Communication
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Aakanksha Singh
Assistant Professor
Brief Profile:
I am fashion designer by profession, interested in making costume and garments using innovative and creative skills . Done Master’s in clothing & textiles from G.B.Pant University and Diploma in Apparel manufacturing & merchandising from NITRA,ministry of TextilesAssociated with academic profession from more than five year. Worked in ...
Experience:

More than four Years of academic experience

Qualification:

B.sc, M.sc (Fashion & textiles) 

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Adil Afsar
Assistant Professor
Brief Profile:
Graduated in B.Arch, Postgraduated in M.Design from SPA, New Delhi, He is a practicing Architect and Product Designer did various projects in Interiors of Restaurant, residences and retail Outlets. He has worked with various indian craftsmen in different materials like clay, sirki(grass) and steel. He has also exhibited his range of products in Das...
Experience:
  • 5 Years
Qualification:
  • M.Design
  • B.Arch
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Divya Girdhar
Assistant Professor
Brief Profile:
I have four year academic experience. I worked as an Assistant Professor and took charge as Head of department in Heritage Institute of Management and Communication.  I worked in Guru Jambheshwar University, hisar.  I worked as an Anchor in Siti Channel under the Zee Network Pvt. Limited. I have participated in Li...
Experience:
  • 4 Year
Qualification:
  • Pursuing (PhD)
  • NET/JRF
  • M.Sc
  • B.M.C
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Dr. N. Rohinkanta Singh
Assistant Professor
Brief Profile:
Dr. N. Rohinkanta Singh; born March 1, (1978) is an Indian philosopher, social scientist & activist; received doctoral degree in New Media; One of the founders of Peace Journalism in India, initiated the first international conference on Peace Journalism in India (2014); presented and published several papers under the amalgamati...
Experience:
  • 7 years
Qualification:
  • Ph.D
  • PGDJ
  • MMC
  • MPhil
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Dr. Poonam Bhagchandani
Assistant Professor
Brief Profile:
 I am a professional home science educator who is passionate about promoting real-life implications of Clothing and Textile design and pattern making. I enjoy collaborative learning engagements with my students and colleagues and contribute in creative academic and professional pursuits at the institutional and broader levels. Prior to joining...
Experience:
  • 7.5 Years
Qualification:
  • Ph.D. (Clothing & Textiles)
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Manish Ranjan
Assistant Professor
Brief Profile:
Visual Artist Painter and Printmaker from Delhi College of Art, University of Delhi. Has over 04 years of rich academic experience and parallel 07 years experience in art industry. Teaches Freehand Drawing, History of Art & Design, Representational Skill and Fashion Illustration.  Honored with many art workshops, residencies and art exhibi...
Experience:

05 years of academic experience.

Qualification:
  • M.F.A(Printmaking)
  • B.F.A(Painting)
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Mukta Martolia
Assistant Professor
Brief Profile:
Having over 6 years of experience in teaching and editing, she has presented several research papers  in national and International seminars in various universities. Many of her works have been published in national and international journals. She has been associated with the Times  Group  for  Times Food Guide and worked as Cop...
Experience:

Yrs

Qualification:

MA in Mass Communication, UGC-NET, Pursuing Ph.D. in Mass Communication

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