School of Creative Arts Design & Media Studies

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School of Creative Arts Design & Media Studies

Overview

The School of Creative Arts Design & Media Studies (SADMS) is a temple of creativity that fuels the imagination of aspirational students and offers them a medium to convert their creativity into a career, with the help of an array of industry-recognised programs. The students not only get a chance to study at a world-class institution but also the exposure to prove their capabilities through their work.

Successful creative professionals and experts continuously work together to develop the student skills and equip them so they contribute to the thriving cultural and creative industries. The curriculum includes multiple research projects that are highly conceptual and allow the students with the opportunity to participate in creative, research-based learning according to the real-world design parameters.

SADMS’ corporate partners commit to providing guidance, expertise, and feedback to the students through various industrial visits where they get to meet with industry professionals, get portfolio reviews, exercise their interviewing skills and receive an internship or job opportunity.

Objective

The programmes under School of Creative Arts Design & Media Studies are designed to enable students to

  • Develop skills to think about artistic and cultural interventions critically.
  • Develop capacities to design, assess, enact, document and facilitate creative projects that contribute to the industry.
  • Understand the fundamental concepts and the technological and creative processes underlying different theories of creative arts and media.
  • Work collaboratively and ethically with others and cultivate a shared learning environment.
  • Effectively research, develop, present, critically evaluate and give peer feedback on creative and scholarly work.
Key Highlights
  • Tie-up with 130+ leading global Universities providing the students with an opportunity to pursue a semester (free of cost) and pursue their research.
  • Faculty from renowned Universities of USA, UK, Greece, Singapore, Japan, Russia, etc having cross-disciplinary viewpoints and cutting-edge research experience.
  • SADMS specialises in Fashion Design, Interior Design, Digital & Communication Design, Industrial & Product design.
  • Curriculum offers insights, knowledge and skill-sets required for an innovative approach to Design.
  • Study modules for students emphasises on strategic and critical thinking over textbook learning.
  • 80+

    Nationalities on campus

  • 216

    Courses

  • 45000+

    Alumni Base

  • 1200+

    Faculty

dean-image

Prof. Subhash Dhuliya

Dean’s Message

The School of Creative Art, Design and Media Studies was established in 2009 and ever since its inception it has developed as a School with a difference offering series of programmes in various streams of art, design and media studies. The programmes being offered by the School are professional in nature and a rational combination has been developed to impart knowledge and skills. The School has rich state-of-the-art technological resources to impart hands on training in simulated work conditions.

The pedagogy includes a blend of industry inputs with academic concepts that are delivered by both industry professionals and academicians of highest qualifications and repute. This has helped the School to create linkages with the industry and students get exposure to core concepts and a feel of working in the industry. 

In the wake of digital revolution, the professional programmes have undergone sea change and the traditional system is no more relevant to meet present day requirements. The School has pooled in all the resources to stay abreast with the latest in a rapidly changing world. The School is in the process of introducing digital component in all the programmes it offers.

The Department of Communication of the School of offers BA (Journalism &Mass Communication), MA (Journalism & Mass Communication) and Ph.D. Programmes. Journalism remains at the heart of mass communication.  During the past few decades, the field of journalism has grown at a very fast pace.  To meet the demands and requirements of the emerging scenario, the programmes offered by the Department, incorporate theoretical foundations and concepts of journalism blended with skills of reporting, writing and editing.

Journalism and communication education and the media industry are undergoing major transformation. The Department is making every conscious effort to keep pace with the changing scenario and proposes to introduce new programmes in the areas of advertising, public relations, corporate communication and digital media. To further strengthen these efforts, new short term programmes are also being designed in the areas relating to anchoring and presentation, still photography, radio jockeying, digital media marketing, graphics and animation, cinematography, video-editing, script writing etc.

The Department of Design offers a four year full-time programme leading to B. Design with specializations in Industrial and Product Design, Fashion Design, Digital and Communication Design, and Interior Design.

Interior Design is the final differential where students are taken thoroughly in a process, interior design initiative is to take the costumer through an experiential euphoria of finding new ways to experience colour smell and spatial dynamics as a holistic package.

A similar feel is experienced by the students of Industrial-Product Design, in this course we strives to teach a student to appreciate and create real life products which can be useful in the day to day environment and sometimes based on success become an iconic landmark in design evolution, and the students interact with the department of Fashion Design which is also known as apparel design in many institutions, it is a vibrant course which equips our students to understand trending fashion. The students often work closely with Digital Communication Design is a course which helps our students understand and create brand media propaganda and hype.

Working in well-equipped labs, students and faculty members enjoy teaching-learning process in a highly creative atmosphere. A Design Cell has been created to undertake projects and consultancy to encourage and motivate students to get a feel of real working conditions in the industry. The Department is striving to make industry tie up stronger which is resulting into higher rate of placement. The Department is working to develop linkages with leading and premier institutions across the country for faculty and students exchange programmes.

The above mentioned initiatives implemented with the inputs of eminent experts from the industry and pioneer academicians, are paying dividends which can be seen in form of placement of our students in major and significant segment of the design and media industry.

The School is keeping itself abreast with the latest technology and innovations and offers programmes with immense space to nurture the creativity of the students so that they can earn a place of their choice in this competitive world.

Experience @ Sharda

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    Sapana Karki

    My experience at Sharda University has been unforgettable from the start! I am living my dreams, studying a subject that Im passionate about and also continuing my illustrator career. The faculty and staff have been great, supporting me the entire way. I particularly enjoy the small class sizes. No wonder the university is new and has already set some benchmarks in the academics and  still striving to achieve world class education.

    “The world is here. Where are you?” is not only a slogan but lived reality, The multicultural environment that is unique to Sharda University provides me with the opportunity to become friends with people from all different corners.

    B. Design- Fashion Designing, 2012-13

    Placed In : NA

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    Thokchom Praveena

    I did my bachelor degree in Interior Design. The design department has provided well experience visiting faculties and professors during the four years of course. This course has helped me experience and explore many new things which is related to the course. The department got a small number of students and this gave us the opportunity to have more and close interaction with the staffs and faculties. I enjoyed my time at Sharda also I got to meet varieties of label mates from different countries and states.

    Design, 2012-13

    Placed In : Wooden Interior Solution, Impha...

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    Niyati Jain

    I believe that design as a field is and always will be something very personal, the passion for which comes from within the deepest parts of an individual. One just needs to strive hard to harvest this passion from under the ocean and I am glad to say that the School of Art, Design and Media Studies, Sharda University, was able to help find me this treasure in myself. I would say, the guidance and support I received from my mentors was beyond comparison as, they have always strived in bringing out the passion for design out of every student, who simultaneously had the willingness to travel on the path of self-discovery. The learning experience in Sharda University not only involved academics and practical studio sessions, but also off campus activities like industrial visits and day excursions, which helped in gaining a lot of exposure. Moreover, having studied in a diversified University, where the fellow classmates hailed from various parts of this world, provided a lot of exposure in understanding various cultures, which I believe, in a long run would be beneficial in the field of design

    Design, 2012-13

    Placed In : AV 4th Dimension, Mumbai

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    Srishti Tandon

    Sharda University Department of Design gave me the tools to go out in the world with confidence.The concepts I learned are priceless. Being a designer, inspiration can be hard to come by and at sharda school of design i was taught from the very beginning how to use the resources we had, to create top level designs-even on a small budget. The Sharda University staff are second to none! I challenge any college to find professors who care as much about their student as the ones at Sharda. I interned at  Cengres TIles and attended gallery walks and shows while at Sharda University

    Design, 2012-13

    Placed In : Cengetiles ltd

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    Raishree Oinam

    I like the fact that the no. of students in the classes are not many and the faculties are amazingly friendly, interactive and also very helpful in and outside campus. They are always available and willing to help. They also guide us well and very supportive. The environment there is very sociable with different people from different countries. And yeah the food specially from uncle's cafe and the Lego house  was really good. A great place for students.. 

    Design, 2012-13

    Placed In : Sai lab, Noida

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    Leya Ann Thomas

    I absolutely loved this course. It showed me aspects of Interior Design that I didn't consider before and the fact that it covers history as well as architecture in college assignments, it helped me develop my eye for various styles and their decor as they relate to specific areas. It is a great way to start analyzing and criticizing the interior as well as exterior treatments of various buildings. During my training, I learned many new things, received encouragement to explore my creativity and style as well as improve and obtain more skill in the areas that were my weaker points.

     

    This course was definitely worth taking. I plan to explore and expand my creativity using the knowledge and skill acquired from the course in my future career as an Interior Designer.

    Design, 2012-13

    Placed In : Aditya Birla

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