About the Programme
BA Journalism & Mass Communication honours with Research
Programme Educational Objectives (PEO)
- PEO1: Demonstrate Professional, Social and Entrepreneurial skills related to Journalism, Media and Entertainment industry.
- PEO2: Support the Communication & Entertainment industry as competent, trained and qualified workforce.
- PEO3: Prove themselves as competent, trained and qualified journalist in the Print, Broadcast & Digital Media Industry.
- PEO4: Mark a difference in the Advertising, Events, Public Relations, Corporate Communication and related industries as competent, trained and qualified journalist.
Program Outcomes (PO’s)
- PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
- PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
- PO3: Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
- PO4: Problem Solving Skills: Show a sense of inquiry and investigation for raising relevant and contemporary problems, synthesizing and articulating them to solve live problems and challenges.
- PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
- PO6: Leadership, Management and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.
- PO7: Innovation and Research Related Skills: Identify, formulate, research, and analyze the literature and problems and reach logical and innovative solutions and conclusions.
- PO8: Lifelong Learning: Develop into lifelong learner and consistently updating with current knowledge, skills and technologies.
Programme Specific Outcomes( PSO's)
- PSO1: Expertise in the field of Broadcast, Print, Electronic and Digital Journalism
- PSO2: Applied proficiency in the disciplines related to Mass Communication