About the Programme
The Master of Arts in Journalism & Mass Communication is a future-oriented two-year postgraduate programme offered by the Sharda School of Media, Film and Entertainment, designed to cultivate advanced media professionals capable of leading in the rapidly transforming global communication landscape. This programme blends academic depth with practical proficiency across critical areas such as investigative journalism, editorial design, digital storytelling, public relations, advertising strategy, and media research.
With a strong emphasis on emerging media trends, the curriculum is continuously updated to include cutting-edge modules on Digital Marketing, Social Media Management, Content Strategy, and Search Engine Optimization (SEO). Students explore the power of AI-driven content creation, data journalism, audience analytics, mobile-first reporting, and multimedia production, making them adept at engaging with today’s tech-driven media platforms.
Experiential learning is central to the programme. Students undertake projects such as short films, documentaries, podcasts, blogs, digital campaigns, and research portfolios. Real-world exposure is offered through media internships, field visits, newsroom simulations, and masterclasses by leading professionals from the news, advertising, digital media, and PR industries.
In addition to core skills, the programme nurtures critical thinking, public speaking, personality development, and a deep understanding of media law and ethics, ensuring graduates are responsible, articulate, and globally competent communicators. Upon completion, students are prepared to pursue careers in broadcast journalism, digital content strategy, public affairs, corporate communication, or further academic advancement through Ph.D.,UGC-NET, or JRF.
Programme Educational Objectives (PEO)
- PEO1: Nurturing creative personnel by polishing their Social and Entrepreneurial skills relating to Journalism, Media and Entertainment industry.
- PEO2: Create expert workforce in Broadcast Media (TV/Radio) industry.
- PEO3: Create skilled professionals in Print Media/Online Media Industry.
- PEO4: Create skilled professionals in Advertising, Events, Public Relations, Corporate Communication and related industries.
- PEO5: Create expert workforce to serve as highly skilled professionals in Multimedia and Audio-Visual Communication fields.
- PEO6: Prepare competent resource persons with expertise in Development Communication, Media Education, Communication Research and related fields.
Program Outcomes (PO’s)
- PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
- PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
- PO3: Innovation & Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
- PO4: Problem Solving Skills: Identity, formulate, research, and analyze the literature and problems and reach logical solutions and conclusions to solve live problems and challenges.
- PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
- PO6: Leadership, Management, and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.