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MA (Journalism & Mass Communication)

MA (Journalism & Mass Communication)

Sharda School of Media, Film and Entertainment (SMFE)

  • Programme Code

    SDM0105

  • Level

    Post Graduate

  • Duration

    2 Years

About the Programme

Masters of Arts in Journalism and Mass Communication is a two-year program exclusively designed to prepare students for continuously evolving media & communication industry. The program outline has a perfect blend of the theoretical & knowledge through practical exposure to the students. Students are encouraged to prepare portfolios short films and research projects as their assignments. Classroom & outdoor exercises are done to enhance their media communication skills. Regular Industrial interactions & news channels visits are planned to provide hands-on training/experience to the student. The program comprises of the concepts of news the role of journalism in society history of journalism skills in identifying the latest news and also covers political and social issues of the society.
After completion of the programme students can decide to pursue higher studies like PhD and M.Phil in Mass Communication & Journalism. They can also opt for UGC-NET or JRF.

Programme Educational Objectives (PEO)

  • PEO1:  Nurturing creative personnel by polishing their Social and Entrepreneurial skills relating to Journalism, Media and Entertainment industry.
  • PEO2:  Create expert workforce in Broadcast Media (TV/Radio) industry.
  • PEO3:  Create skilled professionals in Print Media/Online Media Industry.
  • PEO4:  Create skilled professionals in Advertising, Events, Public Relations, Corporate Communication and related industries.
  • PEO5:  Create expert workforce to serve as highly skilled professionals in Multimedia and Audio-Visual Communication fields.
  • PEO6:  Prepare competent resource persons with expertise in Development Communication, Media Education, Communication Research and related fields.

Program Outcomes (PO’s)

  • PO1:  Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
  • PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
  • PO3:  Innovation & Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
  • PO4:  Problem Solving Skills: Identity, formulate, research, and analyze the literature and problems and reach logical solutions and conclusions to solve live problems and challenges.
  • PO5:  Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
  • PO6:    Leadership, Management, and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.

This course is for individuals who...

Have an inquisitive mind will-power an aptitude for presenting information in an accurate concise and effective manner along with the ability to organise their thoughts and easily express themselves both orally and in writing.
 

Students who are looking for...

A future as feature film directors documentary filmmakers television producers PROs advertising creative heads along with the ability to accept criticism and make contributions to the community.
 

Course Fee
For National Students
1st Year 133673 2nd Year 137684
For International Students
Fee Per Semester Fee Per Year
1650 3200
Programme Structure

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course[1]:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

1

MMC181

Communication: Processes and Models

3

0

  0

3

Core

CC

2

MMC182

Social Studies in Media and Contemporary Issues

2

0

2

Core

CC

3

MMC187

Development Communication

2

0

  0

2

Core

CC

4

MMC196

Entrepreneurship & Business Communication

3

3

Core

AECC

5

MMC188

Media Law and Ethics

3

0

  0

3

Core

CC

Practical/Viva-Voce/Jury

 

6

MMC198

Writing for Media

  0

1

4

3

Core

AECC

7

MMC199

Soft Skills and Personality Development

  0

0

4

2

Core

AECC

8

MCC301

Community Connect

  0

2

0

2

Co-Requisite

CC

9

 

Open Elective (To be Chosen by Student)

  0

2

0

2

Core

CC

TOTAL CREDITS

22

 

 

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

 

L

T

P

 

THEORY SUBJECTS

 

 

1

MMC192

Social Media and Mobile Journalism

2

  1

  0

3

Core

CC

 

2

MMC194

Advertising: Concepts, Principles & Practices

2

  1

4

Core

CC

 

Practical/Viva-Voce/Jury

 

 

 

1

2

  -

3

3

MMC197

Photography and Visual Communication

  0

1

4

3

Core

AECC

 

4

MMC190

Newspaper: Layout,  Design and Production

2

4

4

Core

AECC

 

5

MMC195

Radio News and Programme Production

  0

  2

4

4

Core

AECC

 

6

MMC196

Multimedia and Data Journalism

2

4

4

Core

AECC

 

7

 

Value Added Course

0

0

0

0

Co-Requisite

AECC

 

TOTAL CREDITS

22

 

 

 

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course[1]:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

1

MCJ209

Media and Communication Research

2

2

  0

4

Core

CC

2

MCJ210

Film Analysis and Appreciation

2

1

  0

3

Core

CC

3

MCJ211

Public Relations and Corporate Communication

2

2

4

Core

CC

4

MCJ212

Media Management and Economics

  0

1

4

3

Core

CC

Practical

 

 

 

 

 

 

 

 

5

MCJ213

Television News and Programme Production

  0

2

6

5

Core

AECC

6

MCJ214

Event Management

  1

4

3

Core

AECC

7

MFM216

Summer Project / Training Report

0

2

0

2

Core

AECC

TOTAL CREDITS

24

 

 

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course[1]:

  1. CC
  2. AECC
  3. SEC
  4. DSE

 

L

T

P

 

Practical/Viva-Voce/Jury

 

 

 

1

2

  -

3

1

MFM213

On Job Training

  0

4

16

12

Elective

DSE

 

2

MFM214

Masters Project

 

 

 

3

MFM215

Research Dissertation

0

4

16

12

Core

DSE

 

TOTAL CREDITS

24

 

 

 

Eligibility Criteria
For National Students
  • Graduation in any discipline with minimum 50% marks.
  • Creative Personality.
  • Proficiency in English Communication.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Art Director                                                                          
  • Correspondent
  • Fashion Photographer
  • Cartoonist
  • Feature Writer
  • Production Worker
  • Columnist
  • Film Director
  • Journalist
  • News Analyst
  • Public Relations Officer
  • Radio Jockey
  • Screenwriter
  • Radio Producers
  • Anchors
  • TV Broadcasters
  • TV Producers
  • Digital Media Professionals
  • Video Editor

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in mass communication.

Apply Now