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M.A. (Advertising, Public Relations and Corporate Communication)

M.A. (Advertising, Public Relations and Corporate Communication)

School of Creative Arts Design & Media Studies (SCADMS)

  • Program Code

    00411

  • Level

    Post Graduate

  • Duration

    2 Years

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Average Rating : 2.0
About the Programme

M.A. in Advertising PR & Corporate Communication is a two-year program providing knowledge of emerging concepts and principles for better decision making in
the areas of advertising and communication (public relations and corporate communications digital direct marketing events and promotions etc.

This program introduces students to advertising strategies ethics and management skills required for keeping up with the changing needs of the industry. This program addresses the growing requirement for professionals in the advertising and public relations industry.

The primary objective of the program is to explain the various concepts and principles for better decision making in the area of advertising and public relations. 
 

This course is for individuals who...

Have a strong creative ability to promote a product. This program is apt for individuals having a pleasing personality with excellent communication skills and who are capable of using their creativity to influence the buying decision of the consumer.
 

Students who are looking for...

A career in different areas of advertising PR and corporate communication and have an eye for   Market analysis Private sector nonprofit and government advertising Traditional advertising methods vs modern day strategies along with the Moral codes of conduct in advertising.
 

Course Fee
Fee Per Semester Fee Per Year
For National Students 65 000 1 26 000
For International Students 1650 3200
Syllabus

S.No.

Course Code

Course Title

L

T

P

Credits

Term 1

1

 

Introduction to  Communication Process Theory and Models 

4

 

 

4

2

 

Advertising : Concepts Principles and Methods

3

2

 

5

3

 

Public Relations

3

2

 

5

4

 

Media Planning & Buying :Concept and strategies

4

1

 

5

5

 

Creativity: Advertising Ideation and Production

 

1

6

4

 

Credits in Term 1

 

 

 

23

Subject 1: Introduction to   Communication Process Theory and Models talks about the basics of communication process and introduces students with different theories and models.
Subject 2: Advertising : Concepts Principles and Methods enables the students to develop basic understanding about advertising concepts and introduces them to different methods. 
Subject 3: Public Relations enables the students to learn the basics of PR the scopes the techniques and the limitations.
Subject 4: Media Planning & Buying :Concept and strategies serves as the key subject in advertising and campaign management. Students learn to understand their role as media planners and buyers.
Subject 5: Creativity: Advertising Ideation and Production is about understanding the concept role and importance of creativity and idea generation in adverising. 
 

S.No.

Course Code

Course Title

L

T

P

Credits

Term 2

1

 

Brand Management

4

1

 

5

2

 

Marketing Management

4

1

 

5

3

 

Corporate Communication : Principles and Practice

3

2

 

5

4

 

Business Communication

3

1

 

4

5

 

Principle of Effective Writing & Speaking

 

1

6

4

 

Credits in Term 2

 

 

 

24

Subject 1: Brand Management enables the students to learn reputation and campaign management for different brands through practical exercises. 
Subject 2: Marketing Management is about developing the understanding of students for marketing its concept challenges and scopes. 
Subject 3: Corporate Communication : Principles and Practice is the subject that elaborates the role of corporate communication in an organizations and expands on its different dimensions. 
Subject 4: Business Communication empowers the students to learn the written and verbal communication skills required in a business environment. 
Subject 5: Principle of Effective Writing & Speaking is the subject that aims at increasing the language and presentation efficiencies of the students.
 

S.No.

Course Code

Course Title

L

T

P

Credits

Term 3

1

 

Marketing Advertising and PR Research

5

1

 

6

2

 

Strategic Corporate Communication

3

1

 

4

3

 

Integrated Marketing Communication

4

1

 

5

4

 

Corporate Image & Brand Management

3

2

 

4

5

 

Digital Media in Advertising & PR

 

2

4

4

6

 

Summer Internship/Summer Project

 

 

6

3

 

Credits in Term 3

 

 

 

26

Subject 1: Marketing Advertising and PR Research helps the students to work towards developing the key skills in conducting effective and productive research for improved integrated marketing communication. 
Subject 2: Strategic Corporate Communication enables the students to learn drawing the concepts and strategies for effective communication with corporate environment. 
Subject 3: Integrated Marketing Communication is the study of different ways to conduct marketing communication and it includes Advertising PR Event Management Personal Sales Digital Marketing Sales Promotion and more. 
Subject 4: Corporate Image & Brand Management is the subject that deals with reputation management image management and other promotional aspects for brands. 
Subject 5: Digital Media in Advertising & PR enables the students to understand the penetration of digital media and internet in the latest scenario of Ad PR and Corp Comm.
 

S.No.

Course Code

Course Title

L

T

P

Credits

Term 4

1

 

Specialization (2 Months)

 

4

24

16

2

 

A.        Advertising

 

 

 

 

3

 

B.        Public Relations

 

 

 

 

4

 

C.      Corporate Communication

 

 

 

 

5

 

Elective (2 Months-in the area of specialization)

 

 

12

6

6

 

Master s Project / Thesis

 

 

 

 

7

 

On Job Training / Internship

 

 

 

 

 

Credits in Term 4

 

 

 

22

Subject 1: In specialization students get to choose from any of the specializations mentioned here including Advertising Public Relations and Corporate Communication.

Subject 2:Master s Project / Thesis: Students are given a major project to work upon.

Subject 3: On Job Training / Internship: Students are engaged in either on job training or internship and prepare a report to submit for obtaining their degree.

Eligibility Criteria
For National Students
  • Graduation in any discipline with minimum 50% marks.
  • Creative Personality.
  • Proficiency in English Communication.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Creative/Script /Copy Writers
  • Advertising Executives
  • PR/Corporate Communication Professionals
  • Client servicing
  • Event Manager
  • Account Manager
  • Marketing Executive
  • Systems Manager
  • Consultant
  • Corporate Manager 
  • Business Development Manager
  • Product Brand Manager
  • Media Planning Manager

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in mass comm. and design.

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