About the Programme
The M.A. in Advertising, Public Relations & Corporate Communication is a dynamic two-year postgraduate programme designed to equip students with advanced skills and strategic thinking needed to thrive in today's integrated communication landscape. With the rapid evolution of media, marketing, and consumer behavior, this programme focuses on contemporary practices across advertising, public relations, corporate communication, digital marketing, influencer engagement, content creation, and event and brand management.
The curriculum blends theory with hands-on application, introducing students to branding strategies, media planning, consumer psychology, ethical advertising, crisis communication, and campaign management. It also integrates cutting-edge trends such as AI-driven communication tools, social media analytics, performance marketing, programmatic advertising, experiential marketing, and immersive technologies (AR/VR).
Designed to meet the growing demand for agile and cross-functional communicators, the programme prepares students to manage the full spectrum of brand messaging across platforms. Real-world learning is embedded through live projects, industry case studies, internships, client briefs, workshops, and masterclasses by professionals from top advertising agencies, PR firms, and corporate brands.
The primary objective is to empower students with the strategic, analytical, and creative abilities required for effective decision-making and impactful communication in a fast-paced, digitally driven industry.
Programme Educational Objectives (PEO)
- PEO1: Nurturing creative personnel by polishing their Social and Entrepreneurial skills relating to Journalism, Media and Entertainment industry.
- PEO2: Create expert workforce in Broadcast Media (TV/Radio) industry.
- PEO3: Create skilled professionals in Print Media/Online Media Industry.
- PEO4: Create skilled professionals in Advertising, Events, Public Relations, Corporate Communication and related industries.
- PEO5: Create expert workforce to serve as highly skilled professionals in Multimedia and Audio-Visual Communication fields.
- PEO6: Prepare competent resource persons with expertise in Development Communication, Media Education, Communication Research and related fields.
Program Outcomes (PO’s)
- PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
- PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
- PO3: Innovation & Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
- PO4: Problem Solving Skills: Identity, formulate, research, and analyze the literature and problems and reach logical solutions and conclusions to solve live problems and challenges.
- PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
- PO6: Leadership, Management, and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.