M.A. (Advertising, Public Relations and Corporate Communication)

Subject 1: Introduction to   Communication Process Theory and Models talks about the basics of communication process and introduces students with different theories and models.
Subject 2: Advertising : Concepts Principles and Methods enables the students to develop basic understanding about advertising concepts and introduces them to different methods. 
Subject 3: Public Relations enables the students to learn the basics of PR the scopes the techniques and the limitations.
Subject 4: Media Planning & Buying :Concept and strategies serves as the key subject in advertising and campaign management. Students learn to understand their role as media planners and buyers.
Subject 5: Creativity: Advertising Ideation and Production is about understanding the concept role and importance of creativity and idea generation in adverising. 
 

Subject 1: Brand Management enables the students to learn reputation and campaign management for different brands through practical exercises. 
Subject 2: Marketing Management is about developing the understanding of students for marketing its concept challenges and scopes. 
Subject 3: Corporate Communication : Principles and Practice is the subject that elaborates the role of corporate communication in an organizations and expands on its different dimensions. 
Subject 4: Business Communication empowers the students to learn the written and verbal communication skills required in a business environment. 
Subject 5: Principle of Effective Writing & Speaking is the subject that aims at increasing the language and presentation efficiencies of the students.
 

Subject 1: Marketing Advertising and PR Research helps the students to work towards developing the key skills in conducting effective and productive research for improved integrated marketing communication. 
Subject 2: Strategic Corporate Communication enables the students to learn drawing the concepts and strategies for effective communication with corporate environment. 
Subject 3: Integrated Marketing Communication is the study of different ways to conduct marketing communication and it includes Advertising PR Event Management Personal Sales Digital Marketing Sales Promotion and more. 
Subject 4: Corporate Image & Brand Management is the subject that deals with reputation management image management and other promotional aspects for brands. 
Subject 5: Digital Media in Advertising & PR enables the students to understand the penetration of digital media and internet in the latest scenario of Ad PR and Corp Comm.
 

Subject 1: In specialization students get to choose from any of the specializations mentioned here including Advertising Public Relations and Corporate Communication.

Subject 2:Master s Project / Thesis: Students are given a major project to work upon.

Subject 3: On Job Training / Internship: Students are engaged in either on job training or internship and prepare a report to submit for obtaining their degree.