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M.A. (Advertising, Public Relations and Corporate Communication)

M.A. (Advertising, Public Relations and Corporate Communication)

School of Media, Film and Entertainment (SMFE)

  • Programme Code

    SDM0110

  • Level

    Post Graduate

  • Duration

    2 Years

About the Programme

M.A. in Advertising PR & Corporate Communication is a two-year program providing knowledge of emerging concepts and principles for better decision making in
the areas of advertising and communication (public relations and corporate communications digital direct marketing events and promotions etc.

This program introduces students to advertising strategies ethics and management skills required for keeping up with the changing needs of the industry. This program addresses the growing requirement for professionals in the advertising and public relations industry.

The primary objective of the program is to explain the various concepts and principles for better decision making in the area of advertising and public relations. 

Programme Educational Objectives (PEO)

  • PEO1:          Nurturing creative personnel by polishing their Social and Entrepreneurial skills relating to Journalism, Media and Entertainment industry.
  • PEO2:          Create expert workforce in Broadcast Media (TV/Radio) industry.
  • PEO3:          Create skilled professionals in Print Media/Online Media Industry.
  • PEO4:          Create skilled professionals in Advertising, Events, Public Relations, Corporate Communication and related industries.
  • PEO5:          Create expert workforce to serve as highly skilled professionals in Multimedia and Audio-Visual Communication fields.
  • PEO6:          Prepare competent resource persons with expertise in Development Communication, Media Education, Communication Research and related fields.

Program Outcomes (PO’s)

  • PO1:  Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
  • PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
  • PO3:  Innovation & Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
  • PO4:    Problem Solving Skills: Identity, formulate, research, and analyze the literature and problems and reach logical solutions and conclusions to solve live problems and challenges.
  • PO5:  Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
  • PO6:    Leadership, Management, and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.

This course is for individuals who...

Have a strong creative ability to promote a product. This program is apt for individuals having a pleasing personality with excellent communication skills and who are capable of using their creativity to influence the buying decision of the consumer.
 

Students who are looking for...

A career in different areas of advertising PR and corporate communication and have an eye for   Market analysis Private sector nonprofit and government advertising Traditional advertising methods vs modern day strategies along with the Moral codes of conduct in advertising.
 

Course Fee
For National Students
1st Year 129780 2nd Year 133673
For International Students
Fee Per Semester Fee Per Year
1650 3200
Programme Structure

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

 

L

T

P

 

THEORY SUBJECTS

 

 

1

11277

MMC181

  Communication Process, Models and Theories

3

  0

  0

3

Core

CC

 

2

11278

MMC181

Social study media & contemporary issues

3

0

0

3

Core

CC

 

3

11288

MMC187

Development Communication

2

0

0

2

Core

CC

 

4

11548

MMC196

Entrepreneurship & Business Communication

3

0

0

3

Core

AECC

 

5

11289

MMC188

Media Law & Ethics

3

0

0

3

Core

CC

 

PRACTICAL/VIVA-VOCE/JURY

 

 

Media Planning & Buying

4

1

 

5

6

MMC198

Writing for Media

0

1

4

3

Core

AECC

 

7

MMC199

Soft Skill and Personality Development

0

0

4

2

Core

AECC

 

8

MMC301

Community Connect

0

2

0

2

Co-requisite

CC

 

10

MMC

Open Elective (Choosen by Student)

0

2

0

2

Core

CC

 

TOTAL CREDITS

23

 

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

Type of Course[1]:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

1

11579

MMC491

Advertising: Concept and Principles

3

0

3

Core

CC

2

11580

MMC 492

Agency Structure & Evolution

3

0

  0

3

Core

CC

3

11581

MMC 493

Principles of Public Relation

3

0

  0

3

Core

CC

4

11582

MMC494

Understanding Consumer Behaviour

3

0

  0

3

Core

CC

5

11583

MMC 495

Media Planning & Buying

3

0

0

3

Core

CC

Practical/Viva-Voce/Jury

 

5

11584

MMC 496

Designing & Graphics

  0

0

4

2

Core

AECC

6

11585

MMC497

Advertising Lab

0

0

6

3

Core

AECC

7

11586

MMC498

Principle of Event Management

0

2

2

3

Core

CC

8

 

TBD

Value Added Course

0

0

0

0

Co-Requisite

AECC

TOTAL CREDITS

23

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course[1]:

  1. CC
  2. AECC
  3. SEC
  4. DSE

 

L

T

P

 

THEORY SUBJECTS

 

 

1

11758

MPJ 207

Marketing, Advertising & PR Research

4

0

  0

4

Core

CC

 

2

11759

MPJ 208

Strategic Corporate Communication

1

2

3

Core

CC

 

3

11760

MPJ 209

Brand Management

3

0

0

3

Core

CC

 

4

11761

MPJ 210

Budgeting Process & Pitching

2

0

0

2

Core

CC

 

Practical/Viva-Voce/Jury

 

 

Corporate Image & Brand Management

3

2

 

4

 

 

 

 

 

 

 

 

5

11762

MPJ211

Integrated Marketing Communication

0

0

3

Core

AECC

 

6

11763

MPJ 212

Digital Marketing & Advertising

0

2

4

Core

AECC

 

7

11764

MPJ 213

Corporate Communication Lab

0

4

2

Core

AECC

 

8

11754

MFM216

Summer Project/Training Report

  0

  2

0

2

Core

DSE

 

TOTAL CREDITS

23

 

 

 

 

S.No.

Course Code

Course Title

L

T

P

Credits

Term 4

1

 

Specialization (2 Months)

 

4

24

16

2

 

A.        Advertising

 

 

 

 

3

 

B.        Public Relations

 

 

 

 

4

 

C.      Corporate Communication

 

 

 

 

5

 

Elective (2 Months-in the area of specialization)

 

 

12

6

6

 

Master s Project / Thesis

 

 

 

 

7

 

On Job Training / Internship

 

 

 

 

 

Credits in Term 4

 

 

 

22

Subject 1: In specialization students get to choose from any of the specializations mentioned here including Advertising Public Relations and Corporate Communication.

Subject 2:Master s Project / Thesis: Students are given a major project to work upon.

Subject 3: On Job Training / Internship: Students are engaged in either on job training or internship and prepare a report to submit for obtaining their degree.

Eligibility Criteria
For National Students
  • Graduation in any discipline with minimum 50% marks.
  • Creative Personality.
  • Proficiency in English Communication.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Creative/Script /Copy Writers
  • Advertising Executives
  • PR/Corporate Communication Professionals
  • Client servicing
  • Event Manager
  • Account Manager
  • Marketing Executive
  • Systems Manager
  • Consultant
  • Corporate Manager 
  • Business Development Manager
  • Product Brand Manager
  • Media Planning Manager

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in mass communication.

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