About the Programme

M.A. in Advertising PR & Corporate Communication is a two-year program providing knowledge of emerging concepts and principles for better decision making in
the areas of advertising and communication (public relations and corporate communications digital direct marketing events and promotions etc.

This program introduces students to advertising strategies ethics and management skills required for keeping up with the changing needs of the industry. This program addresses the growing requirement for professionals in the advertising and public relations industry.

The primary objective of the program is to explain the various concepts and principles for better decision making in the area of advertising and public relations.

Programme Educational Objectives (PEO)

PEO1: Nurturing creative personnel by polishing their Social and Entrepreneurial skills relating to Journalism, Media and Entertainment industry.
PEO2: Create expert workforce in Broadcast Media (TV/Radio) industry.
PEO3: Create skilled professionals in Print Media/Online Media Industry.
PEO4: Create skilled professionals in Advertising, Events, Public Relations, Corporate Communication and related industries.
PEO5: Create expert workforce to serve as highly skilled professionals in Multimedia and Audio-Visual Communication fields.
PEO6: Prepare competent resource persons with expertise in Development Communication, Media Education, Communication Research and related fields.

Program Outcomes (PO’s)

PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
PO3: Innovation & Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
PO4: Problem Solving Skills: Identity, formulate, research, and analyze the literature and problems and reach logical solutions and conclusions to solve live problems and challenges.
PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
PO6: Leadership, Management, and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.

This course is for individuals who...

Have a strong creative ability to promote a product. This program is apt for individuals having a pleasing personality with excellent communication skills and who are capable of using their creativity to influence the buying decision of the consumer.

Students who are looking for...

A career in different areas of advertising PR and corporate communication and have an eye for Market analysis Private sector nonprofit and government advertising Traditional advertising methods vs modern day strategies along with the Moral codes of conduct in advertising.

Course Fee

1st Year 133673

2nd Year 137684

1st Sem 69337	3rd Sem 71342
2nd Sem 69337	4th Sem 71342

For International Students

Fee Per Semester	Fee Per Year
1650	3200

Programme Structure

Term I

S. No.	Subject Code	Subjects	Teaching Load					Credits			Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
			L			T	P
THEORY SUBJECTS
1	MMC181	Communication Process, Models and Theories	3			0	0	3			Core	CC
2	MMC181	Social study media & contemporary issues	3			0	0	3			Core	CC
3	MMC187	Development Communication	2			0	0	2			Core	CC
4	MMC196	Entrepreneurship & Business Communication	3			0	0	3			Core	AECC
5	MMC188	Media Law & Ethics	3			0	0	3			Core	CC
PRACTICAL/VIVA-VOCE/JURY														Media Planning & Buying	4	1	5
6	MMC198	Writing for Media		0	1		4		3	Core			AECC
7	MMC199	Soft Skill and Personality Development		0	0		4		2	Core			AECC
8	MMC301	Community Connect		0	2		0		2	Co-requisite			CC
10	MMC	Open Elective (Choosen by Student)		0	2		0		2	Core			CC
TOTAL CREDITS								23

Term II

S. No.	Subject Code	Subjects	Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course^{^[1]}: CC AECC SEC DSE
S. No.	Subject Code	Subjects	L	T	P	Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course^{^[1]}: CC AECC SEC DSE
THEORY SUBJECTS
1	MMC491	Advertising: Concept and Principles	3	0	0	3	Core	CC
2	MMC 492	Agency Structure & Evolution	3	0	0	3	Core	CC
3	MMC 493	Principles of Public Relation	3	0	0	3	Core	CC
4	MMC494	Understanding Consumer Behaviour	3	0	0	3	Core	CC
5	MMC 495	Media Planning & Buying	3	0	0	3	Core	CC
Practical/Viva-Voce/Jury
5	MMC 496	Designing & Graphics	0	0	4	2	Core	AECC
6	MMC497	Advertising Lab	0	0	6	3	Core	AECC
7	MMC498	Principle of Event Management	0	2	2	3	Core	CC
8	TBD	Value Added Course	0	0	0	0	Co-Requisite	AECC
TOTAL CREDITS						23

Term III

S. No.	Paper ID	Subject Code	Subjects	Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course^{^[1]}: CC AECC SEC DSE
S. No.	Paper ID	Subject Code	Subjects	L	T	P	Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course^{^[1]}: CC AECC SEC DSE
THEORY SUBJECTS
1	11758	MPJ 207	Marketing, Advertising & PR Research	4	0	0	4	Core	CC
2	11759	MPJ 208	Strategic Corporate Communication	1	2	0	3	Core	CC
3	11760	MPJ 209	Brand Management	3	0	0	3	Core	CC
4	11761	MPJ 210	Budgeting Process & Pitching	2	0	0	2	Core	CC
Practical/Viva-Voce/Jury										Corporate Image & Brand Management	3	2	4

5	11762	MPJ211	Integrated Marketing Communication	0	0	6	3	Core	AECC
6	11763	MPJ 212	Digital Marketing & Advertising	0	2	4	4	Core	AECC
7	11764	MPJ 213	Corporate Communication Lab	0	0	4	2	Core	AECC
8	11754	MFM216	Summer Project/Training Report	0	2	0	2	Core	DSE
TOTAL CREDITS							23

Term IV

S.No.	Course Code	Course Title	L	T	P	Credits
Term 4
1		Specialization (2 Months)		4	24	16
2		A. Advertising
3		B. Public Relations
4		C. Corporate Communication
5		Elective (2 Months-in the area of specialization)			12	6
6		Master s Project / Thesis
7		On Job Training / Internship
	Credits in Term 4					22

Subject 1: In specialization students get to choose from any of the specializations mentioned here including Advertising Public Relations and Corporate Communication.

Subject 2:Master s Project / Thesis: Students are given a major project to work upon.

Subject 3: On Job Training / Internship: Students are engaged in either on job training or internship and prepare a report to submit for obtaining their degree.

Programme Curricula

S.No.	Academic year	Curricula Link
1	2021-22	View Details
2	2020-21	View Details
3	2019-20	View Details
4	2018-19	View Details

Eligibility Criteria

For National Students	Graduation in any discipline with minimum 50% marks. Creative Personality. Proficiency in English Communication.
For International Students	The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.

Career path you can choose after the course

Creative/Script /Copy Writers
Advertising Executives
PR/Corporate Communication Professionals
Client servicing
Event Manager
Account Manager
Marketing Executive
Systems Manager
Consultant
Corporate Manager
Business Development Manager
Product Brand Manager
Media Planning Manager

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

For Students

For Employees

MA (Advertising, Public Relations and Corporate Communication)