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BA (Journalism & Mass Communication)

BA (Journalism & Mass Communication)

Sharda School of Media, Film and Entertainment (SMFE)

  • Programme Code

    SMF0120

  • Level

    Graduate

  • Duration

    3 Years

About the Programme

The B.A. in Journalism & Mass Communication is a dynamic three-year undergraduate programme offered by the Sharda School of Media, Film and Entertainment, designed to prepare students for the fast-changing landscape of global media and communication. The curriculum offers a comprehensive blend of theoretical knowledge and practical training, covering essential domains such as news reporting, editing, radio production, television journalism, public relations, advertising, and creative writing.

What sets this programme apart is its focus on emerging media trends and technologies. Students are introduced to AI-powered content generation tools, data journalism, mobile reporting, social media strategy, podcasting, multimedia storytelling, and audience analytics, enabling them to thrive in the digital-first media environment. Instruction also covers key platforms like Canva, Adobe Creative Suite, Premiere Pro, and AI-based editing tools that are reshaping modern journalism and communication workflows.

Throughout the programme, students undertake hands-on projects including short films, podcasts, news capsules, blogs, and digital campaigns, while building a professional portfolio and research-based assignments. Regular industrial visits, media internships, and interactive sessions with industry experts provide invaluable real-world exposure. Emphasis is also placed on public speaking, articulation, critical thinking, and personality development to groom students into confident, media-savvy professionals.

Upon completion, graduates are equipped to enter fields such as broadcast journalism, digital media, content creation, advertising, corporate communication, and public relations, or may choose to advance their academic journey through a Master’s in Journalism and Mass Communication.

Programme Educational Objectives (PEO)

  • PEO1: Demonstrate Professional, Social and Entrepreneurial skills related to Journalism, Media and Entertainment industry.
  • PEO2: Support the Communication & Entertainment industry as competent, trained and qualified workforce. 
  • PEO3: Prove themselves as competent, trained and qualified journalist in the Print, Broadcast & Digital Media Industry.
  • PEO4: Mark a difference in the Advertising, Events, Public Relations, Corporate Communication and related industries as competent, trained and qualified journalist.

Program Outcomes (PO’s)

  • PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
  • PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
  • PO3: Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
  • PO4: Problem Solving Skills: Show a sense of inquiry and investigation for raising relevant and contemporary problems, synthesizing and articulating them to solve live problems and challenges.   
  • PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
  • PO6: Leadership, Management and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.
  • PO7: Innovation and Research Related Skills: Identify, formulate, research, and analyze the literature and problems and reach logical and innovative solutions and conclusions.
  • PO8: Lifelong Learning: Develop into lifelong learner and consistently updating with current knowledge, skills and technologies. 

Programme Specific Outcomes( PSO's)       

  • PSO1: Expertise in the field of Broadcast, Print, Electronic and Digital Journalism 
  • PSO2: Applied proficiency in the disciplines related to Mass Communication

This course is for individuals who...

are passionate about storytelling, journalism, digital media, and content creation, who seek to inform, engage, and influence audiences across print, broadcast, and online communication platforms.

Students who are looking for...

a dynamic and challenging career in Journalism and Mass Communication, are passionate about media, and eager to learn the latest industry trends and technologies, should opt for this programme to fully utilise their analytical, creative, and communication skills.

Course Fee
For National Students
1st Year 185000 2nd Year 190550 3rd Year 196267
For International Students
Fee Per Semester Fee Per Year
NA 3400**
Programme Structure

S.

No.

Course Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co-Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

1

JMT1101

Concepts & Principles of Communication

4

0

0

4

CORE

CC

JURY SUBJECTS

2

JMP1101

Understanding Media and Content Writing skills

3

0

2

4

CORE

CC

3

JMP1103

Foundation of Digital Media Marketing

0

2

2

3

MINOR

AECC

4

JMP1105

Photography & Composition Techniques

0

1

2

2

CORE

SEC

5

AIA001

Foundations of AI in Media and Entertainment

0

2

2

3

Co-Requisite

SEC

6

ARP 101

Communicative English I

0

1

2

2

Co-Requisite

AECC

7

JMP1107

Understanding Indian Art & Culture

0

1

2

2

Co-Requisite

SEC

 

TOTAL CREDITS

20

 

 

 

 

S. No.

 

 

Course Code

 

 

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co-Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

 

L

 

T

 

P

THEORY SUBJECTS

1

BCJ107

Basics of Research Methodology

4

0

0

4

CORE

CC

2

 

Environment Management

2

0

0

2

Co-Requisite

AECC

JURY SUBJECTS

3

NEW

Graphics & Animation

3

0

2

4

CORE

SEC

4

NEW

Digital Marketing Strategies

0

2

2

3

MINOR

CC

5

 

Communicative English II

1

0

2

2

Co-Requisite

AECC

6

AIA002

Applied AI and Machine Learning for Media Innovation AI Basics

0

2

2

3

Co-Requisite

SEC

7

NEW

VAC Mulya Pravah

0

1

2

2

Co-Requisite

AECC

TOTAL

20

 

 

 

 

S.

No.

 

 

Course Code

 

 

Subjects

Teaching Load

Credits

  Core/Elective

  Pre-Requisite/

Co-Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

 

 

JURY PAPERS

1

NEW

Contemporary Issues & Gender Studies

5

0

0

5

CORE

CC

2

NEW

Convergent and Print Journalism

4

0

2

5

CORE

CC

3

NEW

Digital Marketing & Emerging Technologies

0

2

2

3

MINOR

SEC

4

NEW

Ethical Journalism and Media Compliance

0

1

2

2

CORE

CC

5

AIA003

Advanced AI Solutions in Media and Entertainment

0

2

2

3

Co-Requisite

SEC

6

NEW

Indian Language

0

1

2

2

Co-Requisite

AECC

7

RBL001

Research Based Learning – I

0

0

4

0

  Co-Requisite

AECC

TOTAL

20

 

S.

No.

 

Course Code

 

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co-Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

 

L

 

T

 

P

 

 

JURY PAPER

1

NEW

Anchoring & Field Reporting

4

0

0

4

CORE

CC

2

NEW

Radio: Podcast and Audio Content Production

4

0

2

5

  CORE

CC

3

NEW

Strategic Management: Advertising, Public Relations & Corporate Communication

4

0

2

5

CORE

CC

4

NEW

Project in Digital Marketing

0

2

2

3

MINOR

SEC

5

NEW

Community Connect

0

1

2

2

Co-Requisite

AECC

6

RBL002

Research Based Learning – II

0

0

2

1

Co-Requisite

AECC

7

 

Innovation & Entrepreneurship

0

3

0

0

Co-Requisite

AECC

TOTAL

      20

 

S.

No.

 

Course Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co-Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY PAPER

1

BCJ 303

International & Intercultural Communication

4

0

0

4

CORE

CC

JURY PAPER

2

NEW

Film Appreciation

4

0

0

4

CORE

CC

3

NEW

Health & Development Communication

3

0

2

4

CORE

CC

4

NEW

Television: Audio-Visual Content Production

3

0

2

4

CORE

CC

5

NEW

Event Management: Principles & Practices

3

0

2

4

CORE

CC

6

RBL003

Research Based Learning (RBL003)

0

0

2

0

Co-Requisite

AECC

Total

20

 

 

 

S.

No.

 

Course Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co-Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

 

 

JURY PAPER

1

NEW

On Job Training

0

0

40

20

CORE

CC

NEW

Apprenticeship

Total

20

 

 

S.

No.

 

Course Code

 

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co-Requisite

Type of Course:

  • CC
  • AECC
  • SEC
  • DSE

 

L

T

P

 

 

 

Jury

1

 

Communication Research Methods & Techniques

4

0

2

5

Core Major

CC

 

2

 

Statistics for Research

4

0

2

5

Core Major

CC

 

3

 

Ethical Perspective of Media & Communication Research

4

0

2

5

Core Major

CC

 

4

 

Media & Communication Research Project

4

0

2

5

Core Major

CC

 

5

 

Project Digital Media Marketing

0

0

8

4

Core Major

CC

 

Total

24

 

 

S.

No.

Course Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co-Requisite

Type of Course:

  • CC
  • AECC
  • SEC
  • DSE

L

T

P

 

 

JURY PAPER

1

 

Apprenticeship

0

0

40

20

Core Major

CC

Total

20

 

 

Eligibility Criteria
For National Students
  • Sr. Secondary (10+2) with minimum 50% marks. Proficiency in English Communication.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Radio Jockeys
  • Radio Producers
  • Anchors
  • TV Broadcasters
  • TV Producers
  • Filmmakers
  • Field / Desk Reporters
  • Copy Editors
  • Creative/Script Writers
  • Advertising Executives
  • PR/Corporate Communication Professionals
  • Digital Media Professionals
  • News reporter
  • Media researcher
  • Magazine writer
  • Photojournalist
  • Public relations specialist
  • Columnist
  • Fashion Photographer
  • Illustrator
  • News Analyst
  • Video jockey

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in mass communication.

Apply Now