About the Programme
The B.A. in Journalism & Mass Communication is a dynamic three-year undergraduate programme offered by the Sharda School of Media, Film and Entertainment, designed to prepare students for the fast-changing landscape of global media and communication. The curriculum offers a comprehensive blend of theoretical knowledge and practical training, covering essential domains such as news reporting, editing, radio production, television journalism, public relations, advertising, and creative writing.
What sets this programme apart is its focus on emerging media trends and technologies. Students are introduced to AI-powered content generation tools, data journalism, mobile reporting, social media strategy, podcasting, multimedia storytelling, and audience analytics, enabling them to thrive in the digital-first media environment. Instruction also covers key platforms like Canva, Adobe Creative Suite, Premiere Pro, and AI-based editing tools that are reshaping modern journalism and communication workflows.
Throughout the programme, students undertake hands-on projects including short films, podcasts, news capsules, blogs, and digital campaigns, while building a professional portfolio and research-based assignments. Regular industrial visits, media internships, and interactive sessions with industry experts provide invaluable real-world exposure. Emphasis is also placed on public speaking, articulation, critical thinking, and personality development to groom students into confident, media-savvy professionals.
Upon completion, graduates are equipped to enter fields such as broadcast journalism, digital media, content creation, advertising, corporate communication, and public relations, or may choose to advance their academic journey through a Master’s in Journalism and Mass Communication.
Programme Educational Objectives (PEO)
- PEO1: Demonstrate Professional, Social and Entrepreneurial skills related to Journalism, Media and Entertainment industry.
- PEO2: Support the Communication & Entertainment industry as competent, trained and qualified workforce.
- PEO3: Prove themselves as competent, trained and qualified journalist in the Print, Broadcast & Digital Media Industry.
- PEO4: Mark a difference in the Advertising, Events, Public Relations, Corporate Communication and related industries as competent, trained and qualified journalist.
Program Outcomes (PO’s)
- PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
- PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
- PO3: Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
- PO4: Problem Solving Skills: Show a sense of inquiry and investigation for raising relevant and contemporary problems, synthesizing and articulating them to solve live problems and challenges.
- PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
- PO6: Leadership, Management and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.
- PO7: Innovation and Research Related Skills: Identify, formulate, research, and analyze the literature and problems and reach logical and innovative solutions and conclusions.
- PO8: Lifelong Learning: Develop into lifelong learner and consistently updating with current knowledge, skills and technologies.
Programme Specific Outcomes( PSO's)
- PSO1: Expertise in the field of Broadcast, Print, Electronic and Digital Journalism
- PSO2: Applied proficiency in the disciplines related to Mass Communication