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Bachelor of Arts Journalism & Mass Communication

Bachelor of Arts Journalism & Mass Communication

School of Media, Film and Entertainment (SMFE)

  • Programme Code

    SDM0101

  • Level

    Graduate

  • Duration

    3 Years

About the Programme

B.A. Journalism & Mass Communication is a three-year undergraduate programme exclusively designed to prepare students for the continuously evolving media & communication industry. The programme outline is prepared to offer a perfect blend of theoretical knowledge and practical exposure to the students through subjects like reporting, editing, radio communication, creative writing, etc.

Throughout this programme, students are encouraged to prepare portfolios, short films and research projects in the form of assignments. Classroom and outdoor activities are conducted to enhance students’ media communication skills. Regular industrial interactions and news channel visits are planned to provide hands-on training/experience to the students. Extraordinary efforts are taken to improve speech & personality development of the students.

After completion of the programme, students can decide on continuing their academic education and opt for a master’s degree programme in journalism and mass communication.

Programme Educational Objectives (PEO)

  • PEO1: Demonstrate Professional, Social and Entrepreneurial skills related to Journalism, Media and Entertainment industry.
  • PEO2:  Support the Communication & Entertainment industry as competent, trained and qualified workforce. 
  • PEO3:  Prove themselves as competent, trained and qualified journalist in the Print, Broadcast & Digital Media Industry.
  • PEO4:  Mark a difference in the Advertising, Events, Public Relations, Corporate Communication and related industries as competent, trained and qualified journalist.

Program Outcomes (PO’s)

  • PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
  • PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
  • PO3: Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
  • PO4: Problem Solving Skills: Show a sense of inquiry and investigation for raising relevant and contemporary problems, synthesizing and articulating them to solve live problems and
  • challenges.   
  • PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
  • PO6: Leadership, Management and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.
  • PO7: Innovation and Research Related Skills: Identify, formulate, research, and analyze the literature and problems and reach logical and innovative solutions and conclusions.
  • PO8: Lifelong Learning: Develop into lifelong learner and consistently updating with current knowledge, skills and technologies.         
  • PSO1: Expertise in the field of Broadcast, Print, Electronic and Digital Journalism 
  • PSO2: Applied proficiency in the disciplines related to Mass Communication

This course is for individuals who...

have deep interest and aptitude for investigation and reporting of latest happenings, issues, trends and stories around the world through various mediums like newspapers, magazines, television, internet, etc.

Students who are looking for...

a challenging career in Journalism & Mass Communication field where they can fully utilise their analytical and creative skills must opt for this programme.

Course Fee
For National Students
1st Year 157590 2nd Year 162318 3rd Year 167187
For International Students
Fee Per Semester Fee Per Year
1650 3200
Programme Structure

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course[1]:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY

 

1

37034

BJN101

Understanding Media

4

0

0

4

Core

CC

2

37035

BJN102

Indian Culture & Art Forms

4

0

0

4

Core

CC

JURY

3

16254

ARP101

Communicative English-I

1

0

2

2

Co-Requisite

AECC

4

37036

BJN103

Soft-Skill & Personality Development

0

2

2

3

Core

AECC

5

37037

BJN104

Computer & IT Skills

0

2

2

3

Core

AECC

6

 

TBD

Open Elective (To be Chosen by Student)

0

2

0

2

Elective

AECC

7

37038

BJN105

Script Writing -Vocational Minor

0

2

2

3

Co-Requisite

SEC

8

37039

COC101

Food, Nutrition and Hygiene - Co-Curricular

2

0

0

2

Co-Requisite

AECC

TOTAL CREDITS

23

 

 

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY

1

BMC153

Media Laws & Ethics

3

0

0

3

Core

CC

2

BMC155

Entrepreneurship

3

0

0

3

Core

CC

3

BMC156

Communication: Concepts & Principles

3

0

0

3

Core

CC

JURY

4

ARP102

Communicative English-II

1

0

2

2

Co-Requisite

AECC

5

BJN107

Sound & Image

0

2

2

3

Core

AECC

6

BJN108

Writing for Media

0

1

2

2

Core

CC

7

TBD

Open Elective (To be Chosen by Student)

0

2

0

2

Elective

AECC

8

BJN109

Material Animation - Vocational Minor

0

2

2

3

Co-Requisite

SEC

9

COC201

First Aid and Health - Co-Curricular

2

0

0

2

Co-Requisite

AECC

TOTAL CREDITS

23

 

S.

No.

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY

 

1

BJN 201

Introduction to Print & Convergent Journalism

2

1

0

3

Core

CC

2

BJN202

Media & Gender Studies

2

0

0

2

Core

CC

3

BJN203

Contemporary, Socio-Economic & Political Issues

2

0

0

2

Core

CC

JURY

4

BJN204

Art of Writing & Editing

0

1

4

3

Core

DSE

5

BJN205

Designing & Layout

0

2

2

3

Core

DSE

6

BJN206

Still Photography & Image Editing

0

1

4

3

Core

DSE

7

TBD

Open Elective (To be Chosen by Student)

0

2

0

2

Elective

AECC

8

BJN207

Radio Jockeying & Program Production - Vocational Minor

0

2

2

3

Co-Requisite

SEC

9

COC301

Human Values and Environment Studies -Co-Curricular

2

0

0

2

Co-Requisite

AECC

TOTAL CREDITS

23

 

 

S.

No.

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY

 

1

BJN 209

Advertising: Concepts, Principles & Practices

2

1

0

3

Core

CC

2

BJN 210

Public Relation & Corporate Communication

2

1

0

3

Core

CC

3

BJN 211

International & Intercultural Communication

2

0

0

2

Core

CC

JURY

4

BJN 212

Visual Design, Animation & Multimedia

0

2

2

3

Core

DSE

5

BJN 213

Radio Programme Production

0

1

4

3

Core

DSE

6

MCC 301

Community Connect

0

2

0

2

CO-Requisite

AECC

7

TBD

Open Elective (To be Chosen by Student)

0

2

0

2

Elective

AECC

8

BJN 214

Smartphone Film Making - Vocational Minor

0

2

2

3

Co-Requisite

SEC

9

COC401

Physical Education & Yoga - Co-Curricular

2

0

0

2

Co-Requisite

AECC

 

 

 

TOTAL CREDITS

 

 

 

23

 

 

S.

No.

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co Requisite

Type of Course6:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY

 

1

BJN 301

Mobile & Data Journalism

3

0

0

3

Core

CC

2

BJN 302

Development Communication

3

0

0

3

Core

CC

3

BJN 303

Global Media Management

3

1

0

4

Core

CC

JURY

4

BJN 304

Electronic Cinematography

0

2

2

3

Core

DSE

5

BJN 305

Video Editing

0

1

4

3

Core

DSE

6

BJN 306

TV Programme Production

0

3

2

4

Core

DSE

7

BJN 307

Project on Mobile Journalism (MOJO)

0

2

2

3

Core

SEC

8

COC501

Analytic Ability and Digital Awareness - Co-Curricular

2

0

0

2

Co-Requisite

AECC

TOTAL CREDITS

25

 

 

S.

No.

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co Requisite

Type of Course7:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY

1

BJN 309

Introduction to Film Studies

3

1

0

4

Core

CC

2

BJN 310

Applied Research in Film Production

3

1

0

4

Core

CC

3

BJN 311

Writing for Visual Media

3

1

0

4

Core

CC

JURY

4

BJN 312

Networking, Promotion & Marketing Techniques

0

3

2

4

Core

DSE

5

BJN 313

Direction & Production Methodology

1

2

2

4

Core

DSE

6

BJN 314

Multicam Setup Project

0

1

4

3

Core

DSE

7

COC601

Communication Skills & Personality Development - Co-Curricular

2

0

0

2

Co-Requisite

AECC

TOTAL CREDITS

25

 

 

S.

No.

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co-Requisite

Type of Course[1]:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

1

BJN 401

Media Research Methods & Tools

3

2

0

5

Core

CC

2

BJN 402

Elementary Statistics for Research

3

2

0

5

Core

CC

3

BJN 403

Qualitative Research - I

3

1

0

4

Core

CC

4

BJN 404

Quantitative Research - I

3

1

0

4

Core

CC

JURY SUBJECTS

 

5

BJN 405

Project portfolio on constructing tools for Media & Communication

0

4

4

6

Core

DSE

6

TBG

Open Elective (To be Chosen by Student)

0

2

0

2

Elective

AECC

TOTAL CREDITS

18+6+2

 

 

S.

No.

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co-Requisite

Type of Course[1]:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

1

BJN 406

Ethics in Media & Communication Research

3

2

0

5

Core

CC

2

BJN 407

Academic Writing Techniques

3

2

0

5

Core

AECC

3

BJN 408

Qualitative Research - II

3

1

0

4

Core

CC

4

BJN 409

Quantitative Research - II

3

1

0

4

Core

CC

JURY SUBJECTS

5

BJN 410

Dissertation

0

4

4

6

Core

DSE

6

TBG

Open Elective (To be Chosen by Student)

0

2

0

2

Elective

AECC

TOTAL CREDITS

18+6+2

 

Eligibility Criteria
For National Students
  • Sr. Secondary (10+2) with minimum 50% marks. Proficiency in English Communication.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Radio Jockeys
  • Radio Producers
  • Anchors
  • TV Broadcasters
  • TV Producers
  • Filmmakers
  • Field / Desk Reporters
  • Copy Editors
  • Creative/Script Writers
  • Advertising Executives
  • PR/Corporate Communication Professionals
  • Digital Media Professionals
  • News reporter
  • Media researcher
  • Magazine writer
  • Photojournalist
  • Public relations specialist
  • Columnist
  • Fashion Photographer
  • Illustrator
  • News Analyst
  • Video jockey

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in mass communication.

Apply Now