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B.A. Journalism & Mass Communication

B.A. Journalism & Mass Communication

School of Creative Arts Design & Media Studies (SCADMS)

  • Program Code

    00413

  • Level

    Graduate

  • Duration

    3 Years

About the Programme

B.A. Journalism & Mass Communication is a three-year undergraduate programme exclusively designed to prepare students for the continuously evolving media & communication industry. The programme outline is prepared to offer a perfect blend of theoretical knowledge and practical exposure to the students through subjects like reporting, editing, radio communication, creative writing, etc.

Throughout this programme, students are encouraged to prepare portfolios, short films and research projects in the form of assignments. Classroom and outdoor activities are conducted to enhance students’ media communication skills. Regular industrial interactions and news channel visits are planned to provide hands-on training/experience to the students. Extraordinary efforts are taken to improve speech & personality development of the students.

After completion of the programme, students can decide on continuing their academic education and opt for a master’s degree programme in journalism and mass communication.

This course is for individuals who...

have deep interest and aptitude for investigation and reporting of latest happenings, issues, trends and stories around the world through various mediums like newspapers, magazines, television, internet, etc.

Students who are looking for...

a challenging career in Journalism & Mass Communication field where they can fully utilise their analytical and creative skills must opt for this programme.

Course Fee
Fee Per Semester Fee Per Year
For National Students 79 000 1 53 000
For International Students 1650 3200
Course Structure

S.No.

Course Code

Course Title

L

T

P

Credits

1

  ENG102               

Functional English-I

2

-

-

2

2

  EVS106                 

Environmental Science

3

-

-

3

3

  BJM111               

Communication: Concepts and Process

2

1

-

3

4

  BJM113               

Introduction to Social Sciences - I

2

-

-

2

5

 

PRACTICAL / JURY

 

 

 

 

6

  ENP102

Functional English Lab-I

-

1

7

  BJM121               

Art of Writing and Editing

1

1

2

3

8

  BJM122               

Basic Computer and IT Skills

  -

1

2

2

9

  BJM123               

Speech and Personality

  -

2

-

2

10

  BJM124               

News and Contemporary Issues

-

3

-

3

 

Credits in Term 1

 

 

 

23

ENG102: Functional English is a compulsory subject where students learn to read write better English as media persons.

  EVS106: Environmental Science is a compulsory subject for all the students of bachelors degree to be aware about the environment related issues and contribute towards them.

  BJM111: Communication: Concepts and Process is the subject that includes basic understanding of communication and explores different dimensions and types of communication.

  BJM113: Introduction to Social Sciences – I is the subject that provides introduction to the concepts of social sciences to enrich their knowledge towards society and the concept of societies in general.

  ENP102: Functional English Lab-I is a practical subject where students spend their time practicing spoken and written English through various exercises.

  BJM121: Art of Writing and Editing is the subject that enables students to enrich their writing skills for different fields of media including print online TV and radio.

  BJM122: Basic Computer and IT Skills enables the students to learn the advanced information technology skills and basic skills of computer operations include MS Office and other tools.

  BJM123: Speech and Personality aims at improving the presentation skills of students by picking the right ways of expressing themselves through right words and gestures.

  BJM124: News and Contemporary Issues includes studies of national and international contemporary affairs.

S.No.

Course Code

Course Title

L

T

P

Credits

1

  ENG103               

Functional English-II

  -

2

2

2

  BJM211               

Introduction to Social Sciences II

2

1

  -

3

3

  BJM212               

History and Evolution of Media

3

  -

  -

3

4

  BJM213               

News Reporting and Writing

2

2

4

5

  BJM214               

Advertising Principles and Practices

1

2

  -

3

 

 

 

PRACTICAL / JURY

 

 

 

 

6

  ENP103               

Functional English Lab-II

1

  -

1

7

  BJM221               

Still Photography and Visual Communication

2

2

3

8

  BJM222               

Animation and Multimedia Skills

2

2

3

 

Credits in Term 2

 

 

 

24

ENG103: Functional English-II is advanced level English learning. Students improve their English communication and presentation skills in reading writing and speech.

  BJM211: Introduction to Social Sciences II is the advanced study of social sciences and role of media & communication in advancing the society towards betterment.

  BJM212: History and Evolution of Media provides students the knowledge about how media started and evolved from its very beginning till today.

  BJM213: News Reporting and Writing is the subject which empowers students with the knowledge of writing and reporting the news on different platforms.

  BJM214: Advertising Principles and Practices is the subject that introduces students to the creative and engaging world of advertising. It enables the students to understand how the advertising industry functions and prepares them for the same.

  ENP103: Functional English Lab-II is the advanced learning practical approach to improve spoken and written English of students.

  BJM221: Still Photography and Visual Communication is a subject where students learn to click pictures and explore different dimensions of visual communication.

  BJM222: Animation and Multimedia Skills is a practical subject enabling students to develop the basic skills as animators and learn to operate animation software & tools.

S.No.

Course Code

Course Title

L

T

P

Credits

1

  BJM311               

Media Laws and Ethics

3

1

4

2

  BJM312               

Public Relations and Corporate Communication

2

2

4

3

  BJM313               

Cinema Appreciation

2

2

4

4

  BJM314               

Introduction to Digital Media

1

1

2

3

 

 

 

 

PRACTICAL / JURY

 

 

 

 

5

  BJM321               

Summer Project Report

3

3

6

  BJM322               

Event Management

-

4

3

7

  BJM323               

Layout and Design

1

4

3

 

Credits in Term 3

 

 

 

24

BJM311: Media Laws and Ethics is the subject that makes the students aware about the legal limitations and rights of media as an entity.

BJM312: Public Relations and Corporate Communication empowers the students to learn public relation and corporate communication skills as per the industry requirements.

BJM313: Cinema Appreciation enables the students to learn appreciating cinema on various parameters including direction writing script lighting cinematography music acting and a lot more factors.  

BJM314: Introduction to Digital Media is the subject about latest media including social media marketing strategies for Internet based media and more.

BJM321: Soon after the Second Semester End-Term Examination students will undergo Summer Project and submit a comprehensive Summer Project Report along with a Power Point Presentation.                   

BJM322: Event Management is a jury subject where students learn to basics of managing events of different genres through practical exposure.

BJM323: Layout and Design enables the students to learn designing the layout look and feel of posters newspapers and magazines in practical sessions.

S.No.

Course Code

Course Title

L

T

P

Credits

1

  BJM411               

Introduction to Broadcast Journalism

2

2

-

4

2

  BJM412               

Media: Organizational Setup and Management

2

1

  -

3

3

  BJM413               

International Communication

2

2

  -

4

4

  BJM414               

Development Communication

2

2

  -

4

 

 

 

PRACTICAL / JURY

 

 

 

 

5

  BJM421               

Writing for Broadcast Media

1

1

2

3

6

  BJM422               

Radio Production and Programming

  -

2

4

4

7

  BJM423               

Anchoring and News Presentation

  -

1

2

2

 

Credits in Term 4

 

 

 

24

BJM411: Introduction to Broadcast Journalism is about Television and Radio Journalism. The students are introduced to the basics of broadcast journalism including all the concepts and tools involved.            

  BJM412: Media: Organizational Setup and Management enables the students to understand how media organizations function. The students learn Media Organizational Management skills through this subject.

  BJM413: International Communication enables the students to deal with international affairs and learn to develop the right strategies for global level communication.

  BJM414: Development Communication talks about the Sustainable Development Goals policies and plans of the government for national development and media s role to it.

  BJM421: Writing for Broadcast Media is a practical subject where students learn to write scripts for different TV and radio programmes including documentary fiction news bulletin and talk shows etc.

  BJM422: Radio Production and Programming is dedicated towards radio production and broadcasting enabling students to write and record for radio programmes.

  BJM423: Anchoring and News Presentation is a specific lab subject enabling students to learn newsroom functioning and recording anchoring programmes for TV.

S.No.

Course Code

Course Title

L

T

P

Credits

1

BJM511                   

Media Research I

2

2

4

2

  BJM512               

Entrepreneurship

2

2

  -

4

 

 

PRACTICAL / JURY

 

 

 

 

3

  BJM521               

Summer Training / Project Report

  -

4

  -

4

4

  BJM522               

Specialization: (any one)

  -

5

10

10

 

 

Broadcast Media

 

 

 

 

 

 

Digital Media

 

 

 

 

 

 

Print Media

 

 

 

 

 

 

Advertising PR Corporate Communication Events

 

 

 

 

 

Credits in Term 5

 

 

 

22

BJM511: Media Research is the subject that talks about basics of research and role of research in modern media enabling the students to build an analytical mindset.

BJM512: Entrepreneurship is the subject sharing knowledge to the students about how to become entrepreneurs and seed their own business ideas. 

BJM521: Soon after the Fourth Semester End-Term Examination students will undergo Summer Project and submit a comprehensive Summer Project Report along with a Power Point Presentation.

BJM522: Specialization: In the fifth semester students are entitled to choose one specialization out of Broadcast Media Digital Media Print Media or Advertising PR Corporate Communication/Events.

S.No.

Course Code

Course Title

L

T

P

Credits

1

BJM621                   

Dissertation

12

12

2

  BJM622               

On Job Training / PROJECT

  -

12

12

 

Credits in Term 6

 

 

 

24

BJM621: Dissertation- This program deals with project work and dissertation that would be undertaken by the student in one medium (traditional print electronic and new media) using the research steps and framework suggested in course work. The project will be executed in any medium of their area of interest and specialization.

  BJM622: On Job Training / PROJECT- Soon after the Fifth Semester End Term Examination each student will undergo On Job Training (OJT) or Final Project related to their area of preference.  The students will submit a detailed report on their OJT or final report for period of sixteen weeks in Radio/ Television/ Advertising / Public Relations along with the Power point Presentation containing the actual experiential learning.

Eligibility Criteria
For National Students
  • Sr. Secondary (10+2) with minimum 50% marks. Proficiency in English Communication.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Radio Jockeys
  • Radio Producers
  • Anchors
  • TV Broadcasters
  • TV Producers
  • Filmmakers
  • Field / Desk Reporters
  • Copy Editors
  • Creative/Script Writers
  • Advertising Executives
  • PR/Corporate Communication Professionals
  • Digital Media Professionals
  • News reporter
  • Media researcher
  • Magazine writer
  • Photojournalist
  • Public relations specialist
  • Columnist
  • Fashion Photographer
  • Illustrator
  • News Analyst
  • Video jockey

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in mass comm. and design.

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