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About Department

Combining theory and practice, the department offers you curricula for Bachelors, Masters and Doctoral degrees (BJMC, MJMC, PGD and Ph.D.). The Mass Communication programmes at Sharda University, have been tailored to meet the needs of developing countries and that is what sets it apart. 

All courses at the Department of Mass Communication aim to meet the needs of communication professionals working in various media outfits of the industry. It constantly makes efforts to innovate programmes in order to meet the challenges in the industry.  

A student-run newspaper The Shardans and a student-run on campus radio station are channels only to prepare the students to work for newspapers, television and radio channels, broadcast and film production companies, public relation firms and advertising agencies. The students are  exposed to individual research opportunities also.

The Department of Mass Communication strives to make the students  industry-ready by providing them with a solid academic experience that balances both conceptual and practical courses, professional opportunities and multiple internships all of which are grounded in a foundation of ethics in a diverse and global society.

Vision

  • To serve the society by being an internationally recognized school of higher learning in the field of media, films, and entertainment by means of academic excellence, innovation, outcome-based learning, and nurturing entrepreneurship

Mission

  • To create a stimulating, flexible, and application-based learning environment for students as well as faculty.
  • To provide the necessary platform to impart skills and knowledge related to media, film and entertainment industry.
  • To create competent professionals by imparting a blend of theory and more practical lessons through state-of-the-art infrastructure.
  • To Leverage research and innovation by forming strong industry-academia linkages.
     

Awards & Achievements

Seminars & Workshops

  • Shooting of  Bollywood film ‘Atrangi Re’ starring Dhanush, Akshay Kumar and Sara Ali Khan gave students of SMFE an opportunity to work closely with renowned director Anand L. Rai and industry experts like Akshay Kumar.
  • Mr. Peter Levitan, renowned Advertising Business Development Consultant Delivered lecture on Changing paradigms of Advertising & Mass Communication in Digital Landscape.
  • Mr. Shams Tahir Khan, India’s one of the most watched crime show anchor, gave lecture on the phenomenon of crime, crime reporting & changing face of media.
  • Mr.Harshavardhna Kikkeri CEO, Holosuit , delivered lecture on Augmented / Virtual reality Techniques This was an initiative of Vidyadaan in collaboration with MESC.
  • Oscar Winner Mr.Resul Pookutty conducted workshop on the endeavours of Indian sound design. This was an initiative of Vidyadaan in collaboration with MESC.
  • 2 Day international Conference on the Changing Paradigm of Media Landscape invited media stalwarts :
    • Padma Shri Muzaffar Ali, National Award winning Film maker
    • Mr.Avijit Dutt, Film maker & Actor
    • Mr.Prahlad Kakkar, Internationally acclaimed Award Winning AD Guru
    • Mr.Ashish Kulkarni, Chairman FICCI animation, visual effects,Gaming
    • Dr.Shoma A.Chatterji, National Award winning film Journalist
    • Dr.Bhuwan Lal, Renowned international Film Producer
    • Mr.Pankaj Pachouri, Eminent Journalist among others
  • Suno Sharda 90.8 FM organised AM to FM radio fest. Guest speakers were Mr.Aleksey Orlov, Chief Business
  • Ms. Saima Rehman from Radio Mirchi gave a special lecture on designing a radio drama, emphasizing on the emerging career options as Radio Jockey.
  • Celebrity sports journalist & anchor Mr. Darain Shahidi is a frequent guest speaker at the university & has conducted several workshops for students on sport journalism, TV anchoring, public speaking, voice modulation & story telling.
  • Mr.Behrooz Chaihel, Noted Iranian Filmmaker Interacted with the students of SMFE
  • Mr.Nitin Mantri Group CEO AvianWE and President PRCAI delivered lecture on career prospects in Public Relations
  • Mr.Vasily Pushkov,Director Internaltional Cooperation,Sputnik News agency & Radio conducted workshop on responsibility of reporter when covering emergency situation: Pandemic Experience
  • Mr. Sanjay Nigam from NDTV channel apprised thestudents of various methods of TV production. This was primarily to acquaint the students with techniques of pre-production, production & post production.
  • Ms.Twishy Vats Chief Content Officer Inshorts conducted workshop on Smart Content is the Future.
  • CEO and CO-Founder Inshorts News App. Mr. Azhar Iqubal delivered a special lecture on digital journalism & entrepreneurship discussed in detail how technology is shaping journalism. 
  • Dr. Sambit Patra, National spokesperson, Bharatiya Janta Party (BJP) weaved a relation between media and politics. He emphasized media as a fourth estate of the democracy and has gained importance in the last few years.

Infrastructure

  • TV Studio
  • Editing Room
  • PCR Room
  • Computer Lab
  • Community Radio Station
  • The Shardans Practice Newspaper
  • Departmental Library.

Research & Publications