About the Programme
The B.A. in Film, Television & OTT Production is a three-year undergraduate programme offered by the Sharda School of Media, Film and Entertainment that blends critical understanding with intensive experiential learning. Designed for future-ready visual storytellers, the course offers hands-on training in all aspects of production—from scripting and direction to cinematography, editing, and post-production. Students work on fiction and documentary projects while exploring the history and evolution of Indian and global cinema. The programme incorporates the latest media trends such as AI-assisted editing, virtual production, OTT content development, and immersive storytelling. Learning is enriched through regular masterclasses by industry experts, workshops, studio visits, and live production assignments. This career-focused programme equips students to create content for films, television, and digital platforms like Netflix and YouTube or to launch their own ventures in the entertainment industry.
Programme Educational Objectives (PEO)
- PEO1: Demonstrate professional, social and entrepreneurial skills related to the media, film and entertainment industry.
- PEO2: Support the media, film and entertainment industry as the competent, trained and qualified workforce.
- PEO3: Prove themselves as competent, trained, qualified technicians and filmmakers in the field of media higher studies, academia, communication research, innovative solutions in the broadcast and digital media industry.
- PEO4: Make a difference in the advertising, corporate communication, film, television, OTT platforms, multimedia and audiovisual communication-related industries as competent, trained, qualified technicians and film-makers
Program Outcomes (POs)
- PO1: Domain Knowledge in the field of Film Making, Television and OTT platforms: Apply the knowledge to fiction and non-fiction filmmaking, advertising and other disciplines of cinema, digital release and telecast
- PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of contemporary communication skills.
- PO3: Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with the target audience.
- PO4: Problem Solving Skills: Identify, formulate, research, and analyze the problems and reach logical conclusions and solutions to solve real-life problems and challenges.
- PO5: Values, Ethics and Contribution to Society: Understand the importance of Values and Ethics in the field of Film making and Television Production and the morals of serving the society and community for sustainable development.
- PO6: Leadership, Management and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.
- PO7: Innovation and Research Related Skills: Identify, formulate, research, and analyze the literature and problems and reach logical and innovative solutions and conclusions.
- PO8: Lifelong Learning: Develop into lifelong learner and consistently updating with current knowledge, skills and technologies.
Programme Specific Outcomes( PSO's)
- PSO1: Expertise in the field of Media, Film and Entertainment industry
- PSO2: Applied proficiency in the different disciplines of Mass Communication