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Sharda School of Media, Film and Entertainment

CREATING ACHIEVERS IN MEDIA

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Sharda School of Media, Film and Entertainment

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Overview

Sharda School of Media, Film and Entertainment (SSMFE) is a cutting-edge hub of innovation and imagination, shaping the storytellers, content creators, filmmakers, digital artists, and media entrepreneurs of tomorrow. Positioned at the intersection of creativity and technology, SSMFE offers industry-aligned, future-ready programs that blend traditional artistic disciplines with the latest advancements in artificial intelligence, immersive media, VFX, virtual production, gaming, and digital storytelling.

With access to state-of-the-art studios, industry-grade software like Adobe Creative Suite, DaVinci Resolve, Unreal Engine, Blender, and AI-powered content creation tools, our students are empowered to think boldly and execute fearlessly. From script to screen, from podcast to projection mapping, SSMFE prepares students for an evolving media landscape driven by global trends in automation, data-driven storytelling, influencer marketing, digital branding, and cross-platform content strategy.

At SSMFE, internationally acclaimed faculty and creative professionals collaborate to shape curricula that are relevant, research-intensive, and deeply rooted in real-world practices. Students learn through hands-on projects, immersive workshops, and industry mentorship, making them ready for the dynamic world of cinema, OTT platforms, advertising, animation, digital journalism, and interactive content design.

Objective

The programmes under Sharda School of Media, Film and Entertainment (SSMFE) are designed to enable students to SSMFE programs are designed to:

  • Instill a critical, cross-disciplinary perspective on the creative and cultural industries.
  • Equip students to design, manage, and lead media projects using both traditional techniques and cutting-edge technology.
  • Develop strong visual, narrative, and digital communication skills to address global audiences across media platforms.
  • Foster innovation in fields such as AI-generated content, branded storytelling, digital news ecosystems, and transmedia narratives.
  • Encourage collaboration, research-based experimentation, and global thinking in shaping media futures.
Key Highlights
  • Experiential Learning at the Core:
    Hands-on projects, live production labs, on-campus studios, green screen facilities, podcasting booths, and virtual sets offer students real-time exposure to the professional media environment. From ideation to final execution, every course encourages learning by doing.
  • AI-Driven Curriculum & Future Technologies:
    SSMFE's future-ready curriculum integrates Artificial Intelligence, AR/VR, Unreal Engine, Blender, Autodesk Maya, 3Ds Max, Adobe Firefly, digital sculpting and Mudbox to equip students with cutting-edge industry skills. Students gain expertise in content creation, filmmaking, animation, gaming, visual effects, digital marketing, and immersive storytelling. The curriculum blends creativity with emerging technologies, preparing graduates to thrive in the rapidly evolving global media, entertainment, animation, and gaming industries.
  • Industry Interface & Internships:
    Frequent masterclasses, portfolio reviews, and industry interactions through strategic collaborations with film studios, advertising agencies, OTT platforms, and production houses ensure job-ready training and internship-to-placement pipelines.
  • Project-Based & Research-Driven Learning:
    Students engage in real-world projects, media festivals, competitions, and conceptual research that align with global trends and societal impact, often linked to UN SDGs and creative entrepreneurship.
  • Collaborative, Multidisciplinary Culture:
    Students across specialisations—film, journalism, animation, advertising, digital media—collaborate on projects, simulations, and events to mirror real-world teamwork and cross-domain synergy.
  • Career Readiness & Entrepreneurial Support:
    Dedicated career cells, alumni mentorship programs, and startup incubation support empower students to either join the media workforce or launch their own creative ventures.
  • 95+

    Nationalities on campus

  • 135+

    Programmes

  • 34000+

    Alumni Base

  • 1047+

    Faculty

dean-image

Prof. (Dr.) Ritu S.Sood

Dean’s Message

Sharda School of Media, Film and Entertainment was established in 2009 and ever since its inception it has developed as a School with a difference offering series of programmes in various streams of arts, design and media studies. The programmes offered by the School are professional in nature. A balanced combination is developed to impart knowledge and skills. The School has rich state-of-the-art technological resources to impart hands on training in virtual work conditions.

The pedagogy includes a blend of industry work practices with academic concepts. This is delivered by both industry professionals and academicians of the highest qualifications and repute. This has helped the School to create linkages with the industry and students get exposure to the core concepts and a feel of working in the industry. The School has pooled in all its resources to stay abreast with the latest in a rapidly changing and dynamic design and media industries.

Inputs from eminent experts of the design and media industry and pioneer academicians are paying rich dividends that can be seen in the form of placement of our students in major and significant segments of the design and media industries

The School keeps itself up-to-date with the latest technology and innovations and offers programmes with immense space to nurture the creativity of the students so that they can earn a place of their choice in this competitive world.

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What’s Happening in School

  • Event 12 May 2026
    Sharda University Inaugurates State-of-the-Art Sharda TV Studio

    Media Icon Arnab Goswami Inspires Future Journalists at SSMFE

     ...

  • Event 18 Mar 2026
    MIC MASTERY 2026: The Art of Radio with RJ Tripti

    The workshop “MIC MASTERY 2026: The Art of Radio with RJ Tripti” was orga...

  • Event 25 Feb 2026
    The Perfect Exposure: Two-Day Photography Workshop by Sony India

    The Sharda School of Media, Film & Entertainment, Sharda University, succ...

  • Event 27 Jan 2026
    Visit to India TV to attend a Interview based Show, “30 Saal Se Rani”

    The industrial visit to India TV on January 27, 2026, organized by the Depart...

  • Event 20 Jan 2026
    AI-Driven Content & Digital Wealth Summit 2026

    The “AI-Driven Content & Digital Wealth Summit 2026” was organized, t...

  • Event 06 Jan 2026
    “One Two Cha Cha Chaa” launch premier at SSMFE, Sharda University

    The Sharda School of Media, Film & Entertainment (SSMFE), Sharda Universi...

  • Event 13 Aug 2025
    From Startup to Scaleup: Building Disruptive Platforms in the Age of AI and Instant Information

    The workshop titled “From Startup to Scaleup: Building Disruptive Platforms...

  • Event 17 Jan 2025
    Digital Bharat Media Conclave

    The Digital Bharat Media Conclave was successfully organized by the Sharda Sc...

  • Event 22 Aug 2023
    Sharda University Orientation Programme 2023-24

    It was an exhilarating start to Sharda Universit...

  • Event 03 Dec 2022
    Navotsav 22- A Freshers Night organized by Sharda University

    On December 3, 2022, the Student Council, the Cu...

  • Event 23 Nov 2022
    Sharda University won the Award for “Excellence in Globalization of Education in India” at the FICCI Higher Education Excellence Summit 2022

    It is a great pleasure to announce that Sharda U...

  • Event 05 Nov 2022
    Mega Job cum Internship Fair of Law on 5th Nov 2022

    Training and Placement Department in association with Sharda School of Law co...

Announcements

Testimonials

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    Raunak Singh

    My experience at SMFE has been truly inspiring and full of learning. The B.Sc Animation, VFX & Game Design program helped me develop strong creative and technical skills required in the industry. The faculty support, practical exposure, and real-world projects enhanced my confidence and prepared me for professional challenges. I am grateful for the continuous guidance and opportunities provided.

    B.Sc Animation, VFX & Game Desi..., 2023-26

    Placed In : Insta Astro

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    Satyam Thakur

    Studying at Sharda University was a wonderful experience. The curriculum and hands-on projects helped me build a strong foundation. I had the opportunity to work on real-world problems and enhance my problem-solving skills. I am grateful for the guidance and opportunities provided.

    B.Sc. Animation and VFX, 2023–2026

    Placed In : Placed In: Simulanis Solutions...

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    Dolly Chaurasiya

    My journey at Sharda University has been truly enriching. The environment here helped me grow both personally and professionally. I gained strong communication, leadership, and technical skills. The support from faculty and exposure to practical learning played a key role in shaping my career.

    B.Sc Animation and VFX, 2022–2025

    Placed In : RedTape Limited

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    Prateek Jaiswal

    My journey at Sharda University has been truly transformative. The learning environment, along with the constant support and guidance from the professors and the Dean, helped me nurture my creative abilities and develop a strong professional outlook.

    The exposure and practical knowledge I gained during my time at Sharda played a crucial role in shaping my career path. Today, I am proud to be a photographer and Co-founder of The GlowingHead Productions, where I continue to explore my passion and apply my learning in the real world.

    MAdPR, 2023-2025

    Placed In : Glowing Head Productions, Co-fo...

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    Priya Gambhir

    Pursuing my Masters in Advertising, Public Relations, and Corporate Communications at Sharda University has been an incredibly enriching experience.

    The guidance and support from the professors, along with the encouragement from the Dean, played a significant role in shaping my professional journey.The practical exposure and learning environment at Sharda helped me build strong industry skills and confidence. I am grateful that this journey led me to secure a position as a PR Manager at Supreme Support Consultants, where I continue to grow and apply my learning.

    MAdPR, 2023-2025

    Placed In : Supreme Support

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    Shreyasi Shailendra

    My experience at Sharda University has been truly enriching and transformative. Over the course of my three-year bachelors degree, I actively participated in various on-ground projects and community engagement initiatives, which helped me develop strong communication and interpersonal skills. A significant part of my journey was my association with the community radio station, Suno Sharda 90.8 FM, where I gained hands-on exposure to media practices and developed a deeper understanding of the industry. This practical learning environment enhanced my confidence, creativity, and professional approach. Building on this foundation, I am currently working with Bhutani Group in Corporate Communication as a Guest Relation Executive. The experiences and learning at Sharda have played a crucial role in shaping my career and preparing me to adapt effectively to corporate challenges while maintaining a people-centric approach.

    BAJMC, 2022-2025

    Placed In : Bhutani Group

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    Shaista

    At SSMFE, Sharda University I had a changing experience, academically and personally. I was taught by well-informed faculty that focused more on practice and critical thought. The multicultural campus helped me open my eyes and enhanced communication. Extra-curriculums, internships and projects enhanced my confidence and skills. Sharda equipped me with resources and support to become a responsible, competent person who will be equipped to face future challenges. With faculty support, I am now pursuing my master's at Central University of Karnataka and am grateful I chose Sharda.

    BAJMC, 2022-2025

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    Ms. Pooja Negi

    I feel incredibly proud to be an alumna of SSMFE, Sharda University. My journey there, especially as a media student, was truly transformative. The university provided me with extensive practical exposure and hands-on experience, which played a crucial role in shaping my skills and confidence.

    The faculty members were among the most supportive and encouraging mentors I have ever come across. Their guidance not only enhanced my academic learning but also helped me grow personally and professionally.

    Sharda University has truly prepared me for the industry by equipping me with the right skills and professional mindset required in todays dynamic media landscape. I will always remain grateful for the opportunities and experiences it has given me.

    MAJMC, 2021-2023

    Placed In : Chitkara University

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    Ms. Deepika Sharma

     Innovations When I look behind, I see the best days which one could spent in their college life. I enjoyed each and every moment spent in Sharda University. I had spent three long years in that University, where I learnt how to grow and grow. I did my Bachelors of Journalism and Mass Communication from Sharda University. Whenever I look behind, I cherish each moment which I had lived there. A girl who has just passed her 12th standard does not know much that what is good for her career, but here in Sharda University I always got motivated from my teachers. They always supported me in my projects. They were always standing behind me in my toughest phase of life where I didn't know what to do in my career. Professors always treated us like their own family

    BJMC, 2015-16

    Placed In : Maverick

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    Ms.Nasrin Akter

    “Angrezi mein kehte hain” was my rst Bollywood movie as an Assistant Director. This project was initiated during my nal year of graduation in Sharda and I was involved with pre production and post production. I am fortunate enough to start my career in India from NDTV channel and then with this concept based movie with a lot of learning from experienced personalities. Sharda is a key which helped me a lot to go beyond boundaries in excelling my skill set.

    BJMC , 2016-17

    Placed In : NDTV

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