Invited Talk on “Marketing Channels as a Growth Engine” Conducted for Management Students

17 Feb 2026

Sharda School of Business Studies conducted an Invited Talk on “Marketing Channels as a Growth Engine” on 17 February 2026 for management students.

The session was designed to help students understand how traditional distribution and communication methods can be transformed into strategic and data-driven systems that contribute to sustainable business growth.

The invited talk also focused on developing a growth-oriented marketing mindset by enabling participants to align marketing channels with customer needs and business objectives. Students gained insights into modern marketing strategies, channel optimization, and revenue-driven decision-making practices relevant to todays business environment.