About

Ms. Neha Zaidi is pursuing her Ph.D and has a Master degree in Marketing from Aligarh Muslim University. She also holds an Advanced Diploma in Management from AIMA, Delhi.  She has qualified UGC-NET and has an overall experience of around 10 years. She has published research articles and case studies in journals of repute in the areas of Service Marketing and Social Media Marketing etc.

Experience

• 9.9 years

Qualification

• Ph.D (pursuing) from Aligarh Muslim University;
• Advanced Diploma in Management from AIMA;
• MBA (Marketing) from Aligarh Muslim University;
• BA (Hons.) from Aligarh Muslim University.

Award & Recognition

• Won the BEST PAPER AWARD in MarkTech-2019, an International Conference at I.T.S- Engineering College
• Among the Top 5% in the course ‘Sales & Distribution Management (NPTEL Online Certification)
• Among the Top 5% in the course TALE-G (NPTEL Online Certification)
• Among the Top 5% in the course TALE (NPTEL Online Certification)

Research

• Zaidi, N., Tyagi. P., and Singh, A. (2019). Nokias Comeback- Is it Revival of an Iconic Brand?, Asian Case Research Journal, Vol 23, No. 2 (Scopus Indexed), DOI- https://doi.org/10.1142/S0218927519500172.
• Paper titled “Effect of Customer Characteristics, Content Characteristics, and Source Credibility on Customer Response: Developing a Conceptual Model for the Tourism Industry” accepted for publication in June, 2020 issue of Journal of Travel and Tourism Research (an ABDC listed journal)
• Zaidi, N. (2017), “Factors affecting Customer Preference for Organized & Unorganized Retailing- A Study of Indian Retail Industry”, International Journal of Advanced Scientific Research & Management, Aug Issue
• Published a paper on “Do the Stock Market Analyst Recommendations Actually Pays in Emerging Economies" in an edited book titled Emerging Global Economic Perspective.
• Published & presented a paper on “Investment Behaviour of Women” in an International Conference on 28^th Nov, 2015 at College of Applied Education & Health Sciences.
• Published & Presented paper on “Impact of Advertisement on Tweens (7-12 years): A Study with specific reference to Foods & Beverages” in Marketing Seminar on “Managing Marketing Strategies for Sustainable Competitive Advantage”, 2012 at Trident Group of Institutions, Ghaziabad.
• Published & Presented paper on “Indian Sport Celebrities as Brand Endorsers: An Analytical Study”, in Marketing Seminar on “Managing Marketing Strategies for Sustainable Competitive Advantage”, 2012 at Trident Group of Institutions., Ghaziabad.
• Won the ‘ Best Paper Award for the paper titled ‘ Influence of Servicescape, Food Quality and Service Quality on Customer Dining Experience : A Study of Casual Dining Experience” in MarkTech-2019, an International Conference at I.T.S- Engineering College.

Area of Interest

• Service Marketing
• Consumer Behavior
• Social Media Marketing