School of Art, Design and Media Studies (SADMS)

The School envisions being a world class leader in delivering brilliant and capable creative professionals providing cutting edge skills to the industry. We aim at creating professionals who are updated with latest advancements in their respective fields and are ready to take on any challenge with a confident mind and creative flair. We are determined to provide skilled, active and specialized professionals to the dynamic world of media and creativity.  The school offers you a comprehensive study package that includes research training, professional development and state-of-the-art infrastructure. The students will also be supervised by faculty who are widely published experts in their fields.

Dean Message

The School of Art, Design and Media Studies was established in 2009 and ever since its inception it has developed as a School with a difference offering series of programmes in various streams of art, design and media studies. The programmes being offered by the School are professional in nature and a rational combination has been developed to impart knowledge and skills. The School has rich state-of-the-art technological resources to impart hands on training in simulated work conditions.

The pedagogy includes a blend of industry inputs with academic concepts that are delivered by both industry professionals and academicians of highest qualifications and repute. This has helped the School to create linkages with the industry and students get exposure to core concepts and a feel of working in the industry. 

In the wake of digital revolution, the professional programmes have undergone sea change and the traditional system is no more relevant to meet present day requirements. The School has pooled in all the resources to stay abreast with the latest in a rapidly changing world. The School is in the process of introducing digital component in all the programmes it offers.

The Department of Communication of the School of offers BA (Journalism &Mass Communication), MA (Journalism & Mass Communication) and Ph.D. Programmes. Journalism remains at the heart of mass communication.  During the past few decades, the field of journalism has grown at a very fast pace.  To meet the demands and requirements of the emerging scenario, the programmes offered by the Department, incorporate theoretical foundations and concepts of journalism blended with skills of reporting, writing and editing.

Journalism and communication education and the media industry are undergoing major transformation. The Department is making every conscious effort to keep pace with the changing scenario and proposes to introduce new programmes in the areas of advertising, public relations, corporate communication and digital media. To further strengthen these efforts, new short term programmes are also being designed in the areas relating to anchoring and presentation, still photography, radio jockeying, digital media marketing, graphics and animation, cinematography, video-editing, script writing etc.

The Department of Design offers a four year full-time programme leading to B. Design with specializations in Industrial and Product Design, Fashion Design, Digital and Communication Design, and Interior Design.

Interior Design is the final differential where students are taken thoroughly in a process, interior design initiative is to take the costumer through an experiential euphoria of finding new ways to experience colour smell and spatial dynamics as a holistic package.

A similar feel is experienced by the students of Industrial-Product Design, in this course we strives to teach a student to appreciate and create real life products which can be useful in the day to day environment and sometimes based on success become an iconic landmark in design evolution, and the students interact with the department of Fashion Design which is also known as apparel design in many institutions, it is a vibrant course which equips our students to understand trending fashion. The students often work closely with Digital Communication Design is a course which helps our students understand and create brand media propaganda and hype.

Working in well-equipped labs, students and faculty members enjoy teaching-learning process in a highly creative atmosphere. A Design Cell has been created to undertake projects and consultancy to encourage and motivate students to get a feel of real working conditions in the industry. The Department is striving to make industry tie up stronger which is resulting into higher rate of placement. The Department is working to develop linkages with leading and premier institutions across the country for faculty and students exchange programmes.

The above mentioned initiatives implemented with the inputs of eminent experts from the industry and pioneer academicians, are paying dividends which can be seen in form of placement of our students in major and significant segment of the design and media industry.

The School is keeping itself abreast with the latest technology and innovations and offers programmes with immense space to nurture the creativity of the students so that they can earn a place of their choice in this competitive world. 

Prof. Subhash Dhuliya  

Faculty Profile

Ms. Priyanka
Assistant Professor
Brief Profile:
As a highly motivated and creatively inclined professional in the Mass Communication Industry, Priyanka has a proven record of undertaking & acing multiple responsibilities related to writing, production and client communication in the media industry for 5 Years. Being a versatile sector with multiple facets, Media Industry has provided her wit...
Experience:
  • 5+ Years Industry Experience
  • Working as Assistant Professor since August 2017
Qualification:
  • Masters in Journalism and Mass Communication
  • UGC Net
  • JRF qualified
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Ms. Ritu Verma
Assistant Professor
Brief Profile:
Result-driven professional with outstanding, reflecting career in Media, Communication Strategies/Public Relation/ Development Sector / Corporates/MNCs/Government with an organization of repute.7+ years of Experience in the communication Domain and prior to joining Sharda University associated with Pyramid IT Consulting Pvt. Ltd. as IEC (...
Experience:
  • 7 Years
Qualification:
  • MA(JMC)
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Mukta Martolia
Assistant Professor
Brief Profile:
Having over 6 years of experience in teaching and editing, she has presented several research papers  in national and International seminars in various universities. Many of her works have been published in national and international journals. She has been associated with the Times  Group  for  Times Food Guide and worked as Cop...
Experience:

Yrs

Qualification:

MA in Mass Communication, UGC-NET, Pursuing Ph.D. in Mass Communication

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Neha Bhushan
Assistant Professor
Brief Profile:
I have over 3 years of teaching experience. Worked with ShriRamswaroop Memorial University, Lucknow and Modern Girls’ Degree College affiliated to Lucknow University. I have presented many papers in international and national conferences in India and Abroad. Also published work in peer-reviewed open access and UGC approved journals as well as...
Experience:
  • 3 Years 9 Months
Qualification:
  • PhD (Pursuing.)
  • UGC-NET
  • MA in Mass Communication
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Om Prakash
Assistant Professor
Brief Profile:
A digital artist fully equipped with all multimedia tools and production pipeline. He brings 8 yrs of diverse experience gained from the production and academics. The skill acquired over the years has enabled him to ideate, visualize and transform any concept into a creative artwork with all possible CG elements into it. He has worked for AAFT Marw...
Experience:

9.5  yrs of diverse experience gained from the production and academics

Qualification:
  • Msc. In Multimedia
  • Bsc.(Animation & Multimedia)
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Richa Srivastava
Assistant Professor
Brief Profile:
An Architect from B.I.T Mesra with 17 years of Corporate experience in the Retail  & Construction industry .The corporate experience includes working  for retail brands likeAdidas ,Levis,& Spencer’s ,Developer brands as  DLF & L & T  &  cinema company –Cinepolis .The core competencies are in ...
Experience:
  • 17 Years
Qualification:
  • B. Arch
  • B.I.T Mesra
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Brief Profile:
Mr Ravi Upadhyay is having 8 years experience in Print & Electronic Media. He is into Media Education since last 3 years. He had worked with the prestigious National News Channel AAJ TAK as Correspondent and covered various investigative stories. He was associated with leading National Newspaper DAINIK JAGRAN as Reporter and explored various be...
Experience:

Mr Ravi Upadhyay is having 11 years experience in Print Media, Electronic Media and in the field of Media Education. He had worked with the prestigious National News Channel AAJ TAK as Correspondent and in a leading National Newspaper DAINIK JAGRAN as Reporter.

Qualification:

PG in Mass communication

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Brief Profile:
Having over 13 years of professional experience, Sonali has produced various films and ads for several ministries, government bodies, national & international organizations. Among her several clients she has produced films for UP Government, Rashtrapati Bhawan, Delhi Metro, Agriculture Ministry, Haier, Suzuki, IFB, Videocon & more. Apart fr...
Experience:

13 Years

Qualification:

MA in Mass Communication

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Mohammad Ashraf Ali
Teaching Associate
Brief Profile:
Mohammad Ashraf Ali is a product of Jamia Millia’s MCRC. He comes with a mix of teaching as well as industry experience. He has worked as Guest Faculty with a number of media institutions including MCRC. Ashraf has also been associated with ETV and other media organizations and directed three documentary films and one corporate movie.
Experience:

8 Years

Qualification:

P.G. DIPLOMA IN DEVELOPMENT COMMUNICATION

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Mohammad Zaki Ansari
Visiting Faculty
Brief Profile:
Architect Professional & Ekistician, exposure to projects of different scales in Architecture,  Interior Design, Planning, Retails, Settlements Studies, Concept Planning; with understanding of Strategies and Project Management Frameworks.
Experience:
  • 16 Years
Qualification:
  • M. Ekistics
  • B. Arch
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