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Ph.D Mass Communication Full Time/ Part Time

  • Post graduation with 55% marks or a CGPA of 6.25 or above.
  • UGC/CSIR (JRF), NET/GATE qualified candidates may be exempted from appearing in the entrance examination. However, they will necessarily have to undergo an interview

Unit-I

Communication and Jourrialism - Basic terms, Concepts and definition, Nature and process; Types of Communication; Mass communication-Nature of media and content; Mass comrnunication in India-Reach, access and nature of audience.

Unit-II

Role of media in society; Characteristics of Indian society-Demographic and sociological impact of media in general; Impact of media on specific audiences - Women, children, etc.; Mass media effects studies and their limitations; Mass campaigns for specific issues-Social concerns, environment, human rights, gender equality; The press, radio, television, cinema and traditional form of communication.

Unit-III

Journalism as a profession; Journalists-Their role and responsibilities; Indian Constitution and freedom of press; Research restrictions; Ethics and journalism; Careers in Journalism and mass media; Training-Problems, perception and response by the Industry; Media management-Principles and practices; Professional organisations in Media; Media Laws in India .

Unit-IV

History of Print and Broadcast media in general with particular reference to India; Post-independent developments in print; Newspapers-English and Indian language; press-major landmarks; Magazines-Their role, book phase and contemporary situation; Small newspapers-Problems and prospects; Press Commission, Press Councils-Their recommendations and status; Development of Radio after independence-Extension role; Radio rural forums and local broadcasting-General and specific audience programmes; Development of television-Perception, initial development and experimental approach; SITE phase and evaluation; Expansion of television-Post-Asiad phase, issues concerns and debates over a period of time; Committees in broadcasting-Background, recommendations and implementation; Cinema - Historical overview and contemporary analysis-Commercial, parallel and documentary genres-Problems and prospects for the film industry.

Unit-V

Communication and theories of social change; Role of media in social change-Dominant paradigms; Critique of the Dominant paradigm and alternative conception; Development initiatives-State, market and the third force (NGO sector); Participatory approaches and community media - Ownership and management perspectives.

Unit-VI

Introduction of research methods and process; Mass communication research-Historical overview; Administrative and critical traditions; Effects research-Strengths and limitations; Communication research in India-Landmark studies related to SITE; Content analysis-Quantitative and qualitative approaches; Market

research and its relationship to Communication particularly advertising; Sampling techniques-Strengths and limitations; Statistical methods of analysis basics.

Unit-VII

Colonial structures of communication; Decolonisation and aspirations of nations; Conflicts related to media coverage and representation, International news agencies – Critique; MacBride Commission-Recommendations and policy options; Contemporary issues related to transnational broadcasting and its impact on culture, various perspectives and cultural impact; Convergence of media-Problems and options; Media Policies in an International Context; India's position and approach to international communication issues.

Unit-VlII

Radio & TV and Video as Media of Communication; Grammar of TV & Radio and Video; The production team; Role of Producer; Different types of programmes; Writing for Radio; Writing for TV – Researching for Scripts; The Visual Language; Camera Movements; Basic Theories of Composition-Cues and Commands; Formats for Radio-Television-News. Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama; Editing Theory and Practice; Sound Design, Microphones, Sets and Lighting; Satellite, Cable television, Computers, Microchips.

Unit-IX

Advertising; Marketing; Ad copy and Layout; Public Relations; Public Opinion; Propaganda.

Unit-X

The Techniques; Different forms of writing; Printing Technology and Production methods; News agencies Syndicates and Freelancing; Specialised areas of Journalism.

  • Course Name Ph.D Mass Communication Full Time/ Part Time
  • School Name School of Art, Design and Media Studies (SADMS)
  • Course Code -
  • Course Duration _
  • Course Fee per Annum 50,000
  • Course Fee per Semester 28,000
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