About the Programme
The Master of Arts in Journalism & Mass Communication is a two-year postgraduate programme offered by the Sharda School of Media, Film and Entertainment, designed to develop advanced skills in journalism, media, and communication. This MA Journalism and Mass Communication course combines academic learning with practical training across key areas such as investigative journalism, digital storytelling, public relations, advertising, and media research.
The curriculum is regularly updated to reflect evolving industry practices, with modules in digital marketing, social media management, content strategy, and search engine optimization (SEO). Students also explore emerging areas such as AI-driven content creation, data journalism, audience analytics, mobile reporting, and multimedia production, helping them stay relevant in today’s digital media environment.
Practical learning is an integral part of the programme. Students work on projects including short films, documentaries, podcasts, blogs, digital campaigns, and research portfolios. Industry exposure is provided through internships, field visits, newsroom simulations, and masterclasses by professionals from journalism, advertising, and digital media.
The programme also focuses on building critical thinking, communication skills, and an understanding of media law and ethics. Graduates are prepared for careers in journalism, digital media, public relations, corporate communication, or for further academic pursuits such as Ph.D., UGC-NET, or JRF.
Programme Educational Objectives (PEO)
- PEO1: Nurturing creative personnel by polishing their Social and Entrepreneurial skills relating to Journalism, Media and Entertainment industry.
- PEO2: Create expert workforce in Broadcast Media (TV/Radio) industry.
- PEO3: Create skilled professionals in Print Media/Online Media Industry.
- PEO4: Create skilled professionals in Advertising, Events, Public Relations, Corporate Communication and related industries.
- PEO5: Create expert workforce to serve as highly skilled professionals in Multimedia and Audio-Visual Communication fields.
- PEO6: Prepare competent resource persons with expertise in Development Communication, Media Education, Communication Research and related fields.
Program Outcomes (PO’s)
- PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
- PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
- PO3: Innovation & Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
- PO4: Problem Solving Skills: Identity, formulate, research, and analyze the literature and problems and reach logical solutions and conclusions to solve live problems and challenges.
- PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
- PO6: Leadership, Management, and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.