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Bachelor of Visual Arts (Applied Arts)

Bachelor of Visual Arts (Applied Arts)

School of Architecture & Planning (SAP)

  • Programme Code

    SDM0203

  • Level

    Graduate

  • Duration

    4 Years

About the Programme

Bachelor of Visual Arts (Applied Arts) is a four-year undergraduate programme aimed at expanding the traditional educational approach to visual arts by encouraging experimentation with a full array of artistic practices. The capstone of the programme highlights various activities apart from teaching. Students are encouraged and supported to adopt various interdisciplinary activities including music, dance, fine arts, and mass media in an integrated manner that also adds value to their degrees.

The programme aims to equip students with an ability to design products and advertisements for various establishments. The programme also promotes the artistic expression in the students that pave their way to a successful career.

Program Outcomes (PO’s)

  • PO1: Demonstrate a comprehensive understanding of the history of art and  aesthetics theoretically 
  • PO2: Identify and apply the elements and principles of visual art when visually  communicating information and ideas
  • PO3: Apply knowledge of historical narratives, contemporary issues, and processes  and directions of their fields, to produce interpretations and/or artifacts
  • PO4: Describe the history of their field, theoretical framework of their field, and  contemporary work being done in their field
  • PO5: Develop and produce relevant projects using various media and technologies  both traditional and contemporary — appropriate to their field
  • PO6: Perform a useful critical analysis of communication, form, and concept
  • PO7: Create work with an appropriate relationship between form, content, and  context when visually communicating information and/or ideas
  • PO8 : Solve formal, conceptual, and communication problems through the process of  self-directed trial, error, and refinement
  • PO9: Demonstrate perceptual acuity (perceptual “sharpness,” to see/understand  things in a way others do not), conceptual and contextual understanding, and technical  facility at a professional entry level in their chosen fields
  • PO10: Solve visual/aural, conceptual, and technical problems through independentlyand collaboratively- generated analysis, evaluation, and refinement
  • PO11: Assess and present their research, process, and outcome in an articulate  manner
  • PO12: Present themselves in a professional manner appropriate to their field of  study.
  • PSO1: Applied Art Practices: To be able to demonstrate their knowledge in the field  of Advertising and different media of Advertising like Print media, Digital media, Broadcast  and New media etc. (for BVA in Applied Art)
  • PSO2: Painting Practices: To be able to demonstrate with creative and technical  skills in the specific domain of Painting and all other Fine Arts related fields. This will enable 
  • them to be employed globally. (for BVA in Painting)

This course is for individuals who...

are innovative, sharp and possess a creative mind. It is for candidates who have the ability to create artwork that matches with given style and content specifications. 

Students who are looking for...

transforming communities through innovative creative practices are an ideal fit for this programme.

Course Fee
For National Students
1st Year 82400 2nd Year 84872 3rd Year 87420 4th Year 90043
For International Students
Fee Per Semester Fee Per Year
1400 2700
Programme Structure

 

 

 

 

 

 

S.

No.

Major (Core/ Industrial Training/ Survey/ Project ) / Monor (Elective/ Co- Curricula r/ Vocation al)

 

 

 

 

 

 

Paper ID

 

 

 

 

 

 

Subject Code

 

 

 

 

 

 

Subjects

 

 

 

 

 

 

Paper No.

 

 

 

 

 

 

Paper Name

Teaching Load

 

 

 

 

 

 

Cre dits

 

 

 

Core/ Electiv e Prereq uisite/ Co Requisi te

 

 

 

Type of Course

: CC

AECC SEC DSE

 

 

 

 

 

L

 

 

 

 

 

T

 

 

 

 

 

P

THEORY SUBJECTS

1

Major

 

VBT101

Art Studio I

Paper - 2

Story of Indian Art

2

0

0

2

 

 

 

2

Minor (Co-

Curricula r)

 

 

ARP101

 

Communicative English I

 

 

Communicative English I

- (University Compulsory)

 

2

 

0

 

0

 

2

 

 

Practical/Viva-Você/Jury

2

Major

 

JDC101

Art Studio I

Paper - 1

Drawing & Sketching I

0

1

3

4

 

 

3

Major

 

JDC102

Composition I

Paper - 1

Composition I

0

1

3

4

 

 

4

Major

 

VBJ103

Clay Modelling

Paper - 1

Clay Modelling

0

2

4

6

 

 

 

5

Minor (Vocation al)

 

 

JDC103

Digital Design I - Adobe Illustrator

 

Paper - 1

Digital Design I - Adobe Illustrator

 

0

 

1

 

2

 

3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL CREDITS 21

 

 

 

 

 

 

S.

No.

Major (Core/ Industrial Training/ Survey/ Project ) / Monor (Elective/ Co- Curricula r/ Vocation al)

 

 

 

 

 

 

Paper ID

 

 

 

 

 

 

Subject Code

 

 

 

 

 

 

Subjects

 

 

 

 

 

 

Paper No.

 

 

 

 

 

 

Paper Name

Teaching Load

 

 

 

 

 

 

Cre dits

 

 

 

Core/ Electiv e Prereq uisite/ Co Requisi te

 

 

 

Type of Course

: CC

AECC SEC DSE

 

 

 

 

 

L

 

 

 

 

 

T

 

 

 

 

 

P

THEORY SUBJECTS

1

Major

 

VBT201

Art Studio II

Paper - 2

Story of World Art

2

0

0

2

 

 

 

2

Minor (Co-

Curricula r)

 

 

ARP102

 

Communicative English II

 

 

Communicative English I

- (University Compulsory)

 

2

 

0

 

0

 

2

 

 

Practical/Viva-Você/Jury

2

Major

 

JDC201

Art Studio II

Paper - 1

Drawing & Sketching I

0

1

3

4

 

 

3

Major

 

JDC202

Composition II

Paper - 1

Composition I

0

1

3

4

 

 

4

Major

 

VBJ203

Printmaking

Paper - 1

Printmaking

0

2

4

6

 

 

 

5

Minor (Vocation al)

 

 

JDC203

Digital Design II

- Adobe Photoshop

 

Paper - 1

Digital Design II - Adobe Photoshop

 

0

 

1

 

2

 

3

 

 

6

Minor (Elective)

 

 

OPE (Elective)

 

 

4

0

0

4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL CREDITS 25

 

 

 

 

 

 

S.

No.

Major (Core/ Industrial Training/ Survey/ Project ) / Monor (Elective/ Co- Curricula r/ Vocation al)

 

 

 

 

 

 

Paper ID

 

 

 

 

 

 

Subject Code

 

 

 

 

 

 

Subjects

 

 

 

 

 

 

Paper No.

 

 

 

 

 

 

Paper Name

Teaching Load

 

 

 

 

 

 

Cre dits

 

 

 

Core/ Electiv e Prereq uisite/ Co Requisi te

 

 

 

Type of Course

: CC

AECC SEC DSE

 

 

 

 

 

L

 

 

 

 

 

T

 

 

 

 

 

P

THEORY SUBJECTS

1

Major

 

VBT303

Basic Commercial Art

Paper - 2

Theory Of Commercial Art - I

2

0

0

2

 

 

 

2

Minor (Co-

Curricula r)

 

 

TDC301

 

Environmental Studies

 

 

Environmental Studies - (University Compulsory)

 

2

 

0

 

0

 

2

 

 

Practical/Viva-Você/Jury

2

Major

 

VBJ301

Drawing & Illustration I

Paper - 1

 

Drawing & Illustration I

0

2

4

6

 

 

3

Major

 

VBJ302

Photography I

Paper - 1

Photography I

0

1

3

4

 

 

4

Major

 

VBJ303

Basic Commercial Art

Paper - 1

 

Graphic Design I

0

1

3

4

 

 

 

5

Minor (Vocation al)

 

 

VBJ304

 

Installation Art

 

Paper - 1

 

Installation Art

 

0

 

1

 

2

 

3

 

 

6

Minor (Elective)

 

 

OPE (Elective)

 

 

4

0

0

4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL CREDITS 25

 

 

 

 

 

 

S.

No.

Major (Core/ Industrial Training/ Survey/ Project ) / Monor (Elective/ Co- Curricula r/ Vocation al)

 

 

 

 

 

 

Paper ID

 

 

 

 

 

 

Subject Code

 

 

 

 

 

 

Subjects

 

 

 

 

 

 

Paper No.

 

 

 

 

 

 

Paper Name

Teaching Load

 

 

 

 

 

 

Cre dits

 

 

 

Core/ Electiv e Prereq uisite/ Co Requisi te

 

 

 

Type of Course

: CC

AECC SEC DSE

 

 

 

 

 

L

 

 

 

 

 

T

 

 

 

 

 

P

THEORY SUBJECTS

                         
 

 

1

Major

 

VBT403

Advanced Commercial Art

Paper - 2

Theory of Commercial Art

- II

2

0

0

2

 

 

Practical/Viva-Você/Jury

2

Major

 

VBJ401

Drawing & Illustration II

Paper - 1

 

Drawing & Illustration II

0

2

4

6

 

 

3

Major

 

VBJ402

Photography II

Paper - 1

Photography II

0

1

3

4

 

 

4

Major

 

VBJ403

Advanced Commercial Art

Paper - 1

 

Graphic Design II

0

1

3

4

 

 

 

5

Minor (Vocation al)

 

 

VBJ404

 

3D Printing

 

Paper - 1

 

3D Printing

 

0

 

1

 

2

 

3

 

 

 

6

Minor (Co-

Curricula r)

 

 

 

CCU

 

 

CCU - (University Compulsory)

 

2

 

0

 

0

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL CREDITS 21

 

 

 

 

 

S.

No.

Major (Core/ Industrial Training/ Survey/ Project ) / Monor (Elective/ Co- Curricular/ Vocational

)

 

 

 

 

 

Paper ID

 

 

 

 

 

Subject Code

 

 

 

 

 

 

Subjects

 

 

 

 

 

Paper No.

 

 

 

 

 

 

Paper Name

Teaching Load

 

 

 

 

 

Cre dits

 

 

Core/ Electiv e Prereq uisite/ Co Requisi te

 

 

 

Type of Course

: CC

AECC SEC DSE

 

 

 

 

L

 

 

 

 

T

 

 

 

 

P

                         

THEORY SUBJECTS

1

Major

 

VBT503

Advertising Design I

Paper - 3

Global Trends in Advertising I

2

0

0

2

 

 

Practical/Viva-Você/Jury

2

Major

 

VBJ501

 

Ad Illustration I

Paper - 1

Digital Illustration I

0

1

3

4

 

 

3

Major

 

VBJ502

Paper - 2

Typography I

0

1

3

4

 

 

4

Major

 

VBJ503

 

Advertising Design I

Paper - 1

CAD I

0

1

3

4

 

 

5

Major

 

VBJ504

Paper - 2

Commercial Cinematography

0

1

3

4

 

 

 

 

 

6

Major (Core/ Industrial Training/ Survey/ Project )

 

 

 

 

VBJ505

 

 

 

Internship

 

 

 

 

Internship

 

 

 

0

 

 

 

0

 

 

 

3

 

 

 

3

 

 

 

7

 

Minor (Co- Curricular)

 

 

Human Values , Ethics and Constitutional Values

 

Human Values , Ethics and Constitutional Values

- (University Compulsory)

 

-

 

-

 

-

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL CREDITS 23

 

 

 

 

S.

No.

Major (Core/ Industrial Training/ Survey/ Project ) / Monor (Elective/ Co- Curricular/

 

 

 

 

Paper ID

 

 

 

 

Subject Code

 

 

 

 

 

Subjects

 

 

 

 

Paper No.

 

 

 

 

 

Paper Name

Teaching Load

 

 

 

 

Cre dits

 

Core/ Electiv e Prereq uisite/ Co Requisi te

 

Type of Course

: CC

AECC SEC DSE

 

 

 

L

 

 

 

T

 

 

 

P

                         
 

 

 

Vocational

)

 

 

 

 

 

 

 

 

 

 

 

THEORY SUBJECTS

1

Major

 

VBT603

Advertising Design II

Paper - 3

Global Trends in Advertising II

2

0

0

2

 

 

Practical/Viva-Você/Jury

2

Major

 

VBJ601

 

Ad Illustration II

Paper - 1

Digital Illustration II

0

1

3

4

 

 

3

Major

 

VBJ602

Paper - 2

Typography II

0

1

3

4

 

 

4

Major

 

VBJ603

Advertising Design II

Paper - 1

CAD II

0

1

3

4

 

 

5

Major

 

VBJ604

Paper - 2

Advertising Campaign

0

1

3

4

 

 

 

 

 

6

Major (Core/ Industrial Training/ Survey/ Project )

 

 

 

 

VBJ605

 

Case Study for Advertising Campaign

 

 

 

Case Study for Advertising Campaign

 

 

 

0

 

 

 

0

 

 

 

3

 

 

 

3

 

 

7

Minor (Co-

 

 

Arts, Sports, Yoga, Music

 

Arts, Sports, Yoga, Music

,Theatre - (University

-

-

-

2

 

 

 

Curricular

)

 

 

,Theatre

 

Elective)

 

 

 

 

 

 

TOTAL CREDITS 23

S.

No.

Major

(Core/

Paper ID

Subject Code

Subjects

Paper No.

Paper Name

Teaching Load

Cre dits

Core/ Electiv

 

Type of

 

Industrial Training/ Survey/ Project ) / Monor (Elective/ Co- Curricula r/ Vocation al)

 

 

 

 

 

 

 

 

 

 

L

 

 

 

 

 

T

 

 

 

 

 

P

 

e Prereq uisite/ Co Requisi te

Course

: CC

AECC SEC DSE

THEORY SUBJECTS

1

Major

 

VBT701

Advertising Research

Paper - 4

Advertising Theory and Practice - 1

2

2

0

4

 

 

Practical/Viva-Você/Jury

2

Major

 

VBJ701

 

 

Advertising Research

Paper - 1

Visualization for Product Campaign

0

2

4

6

 

 

3

Major

 

VBJ702

Paper - 2

Online Marketing

0

2

4

6

 

 

4

Major

 

VBJ703

Paper - 3

Research Methodology and Report I

0

1

3

4

 

 

 

 

 

5

Major (Core/ Industrial Training/ Survey/ Project )

 

 

 

 

VBJ704

 

 

Industrial or Market Research

 

 

 

Industrial or Market Research

 

 

 

0

 

 

 

6

 

 

 

0

 

 

 

6

 

 

6

Minor (Elective)

 

 

OPE (Elective)

 

 

-

-

-

4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL CREDITS 30

 

 

 

 

 

 

S.

No.

Major (Core/ Industrial Training/ Survey/ Project ) / Monor (Elective/ Co- Curricula r/ Vocation al)

 

 

 

 

 

 

Paper ID

 

 

 

 

 

 

Subject Code

 

 

 

 

 

 

Subjects

 

 

 

 

 

 

Paper No.

 

 

 

 

 

 

Paper Name

Teaching Load

 

 

 

 

 

 

Cre dits

 

 

 

Core/ Electiv e Prereq uisite/ Co Requisi te

 

 

 

Type of Course

: CC

AECC SEC DSE

 

 

 

 

 

L

 

 

 

 

 

T

 

 

 

 

 

P

THEORY SUBJECTS

1

Major

 

VBT801

Ad Campaign & Media Planning

Paper - 2

Advertising Theory and Practice II

2

2

0

4

 

 

Practical/Viva-Você/Jury

2

Major

 

VBJ801

Ad Campaign & Media Planning

Paper - 1

Visualization for Social Campaign

0

4

12

16

 

 

 

 

 

 

 

3

Major (Core/ Industrial Training/ Survey/ Project )

 

 

 

 

VBJ802

 

Capstone Project or UG Research Project

 

 

 

Capstone Project or UG Research Project

 

 

 

0

 

 

 

6

 

 

 

0

 

 

 

6

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL CREDITS 26

Eligibility Criteria
For National Students
  • Sr. Secondary (10+2) with minimum 50% marks.
  • Proficiency in English Communication
  • Creative Personality
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Professional Practicing Artist.
  • Animation.
  • 3D Modeler.
  • Illustrator.
  • Visual Effect Artist.
  • Digital Artist.
  • Game Artist and Designer.
  • Brand Strategy Development. 
  • Art Director in Advertising Agencies/ Film/ TV/ Video Productions.
  • Social Media Communication. 
  • Corporate Design.
  • Design Activism. 
  • Multimedia/ Web Design. 
  • Packaging Design.
  • Print and Publication Design. 
  • Copywriting. 
  • Art Gallery/ Museum Display/ Exhibition Designer.
  • Design Education, Editorial and Book Illustration. 
  • Teacher and Professor in Educational Institutions

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

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