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Bachelor of Design - Communication Design

Bachelor of Design - Communication Design

School of Architecture & Planning (SAP)

  • Level

    Graduate

  • Duration

    4 Year

About the Programme

The Bachelor of Communication Design is a four-year undergraduate programme that focuses on the skill of transforming informative, persuasive, and entertaining information into dynamic images that drive viewers to take action. Students are exposed to a wide range of verticals in the field of communication design, including UI/UX, web design, graphics, cinema, and animation., branding, advertising, publications, product packaging and many more.

Students graduate with the skills of creativity, visualisation, design, and attention to detail needed to create unique user experiences. Students obtain the capacity to comprehend communication design across a wide range of media, preparing them for the difficulties of a fast-paced, ever-changing industry. Students investigate the importance of communication in a commercial setting and learn how to successfully respond to design challenges.

Students obtain experience in new specialisations such as Game Designing, Graphic Designing, VFX Design, and more, from building apps to signage, illustrated books to animation films, magazine layouts to e-books.

Program Educational Objectives (PEO) 

  • PEO1: Graduates will acquire the basic knowledge about the evolution of design as a  distinct body of knowledge. 
  • PEO2: Graduates will demonstrate profound design thinking and managerial decision-making abilities based on ethical and professional standards.
  • PEO3: Graduates will work on global trends and environmental issues using  technology as a successful creative entrepreneur.
  • PEO4: Graduates will pursue higher studies to become successful academicians and  lead researchers.

Proposed Program Objectives (PO) 

  • PO1: Design knowledge:  Apply the knowledge of Design fundamentals, Design specialization to the solution of  complex Design problems. 
  • PO2: Problem analysis:  Identify, formulate, review research literature, and analyze complex Design problems  reaching substantiated conclusions using elements and principles of art and Design through  empirical & historical research. 
  • PO3: Design/development of solutions:  Design solutions for complex Design problems, design components and processes that meet  the specified needs with appropriate consideration for the public health and safety, cultural,  societal, and environmental considerations. 
  • PO4: Conduct investigations of complex problems:  Use research-based knowledge and research methods including design explorations,  interpretation of data, and synthesis of the information to provide qualitative conclusions. 
  • PO5: Modern tool usage: Select, apply appropriate techniques, resources, and modern industrial Design techniques and  digital tools including forecast and modelling to complex Design activities with an  understanding of the limitations. 
  • PO6 : The design engineering and society:  Apply reasoning informed by the contextual knowledge to assess societal, health, safety,  legal and cultural issues and the consequent responsibilities relevant to the professional  Design practice. 
  • PO7: Environment and sustainability:  Understand the impact of the professional Design solutions in societal and environmental  contexts, and demonstrate the knowledge of, and need for sustainable development. 
  • PO8 : Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of  the Design practice. 
  • PO9: Individual and team work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings. 
  • PO10 : Communication:  Communicate effectively on complex Design activities with the Design community and with  society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions. 
  • PO11: Project management and finance:  Demonstrate knowledge and understanding of the Design, management principles and apply  these to one’s own work, as a member and leader in a team, to manage projects in multidisciplinary environments. 
  • PO12: Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.
  • PSO1: Interior and product design practice: To design products and spaces fulfilling human needs and solving challenges through use of contemporary technology and imaginative abilities.
  • PSO2: Fashion design practice: To integrate the knowledge of design & critical thinking in the domain of fashion and textiles  with business & professional practices
  • PSO3: Communication design practice:  To be able to demonstrate knowledge of representational processes using visual as well as digital and new media as mediums of representation. 

This course is for individuals who...

This programme is for students who want to learn how to use suitable language, graphics, moving pictures, and digital experiences to produce captivating messages from the concept creation stage to the final stage.

Students who are looking for...

Students will improve their creative ability to develop and execute across a variety of communication media as a result of exploratory and experimental learning.

Course Fee
For National Students
1st Year 185400 2nd Year 190962 3rd Year 196690 4th Year 202591
For International Students
Fee Per Semester Fee Per Year
NA NA
Programme Structure

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/El ective Pre- Requisi te/

Co Requisi te

Type of Course1

: CC

AECC SEC DSE

L

T

P

THEORY SUBJECTS

 

1.

 

TDC104

History of Art & Design I

2

0

0

2

 

AEC

2.

 

ARP101

Communicative English -I

2

0

0

2

 

AEC

Practical/Viva-Voce/Jury

 

3.

 

JDC101

Drawing & Sketching -I

0

1

3

4

 

SEC

4.

 

JDC102

Composition-I

0

2

2

4

 

CC

5.

 

FDJ101

Design Skills-I

0

2

4

6

 

CC

6.

 

JDC103

Digital Design- Adobe Illustrator

0

1

2

3

 

SEC

TOTAL CREDITS

21

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credi ts

Core/Ele ctive Pre-

Requisit e/

Co Requisit e

Type of Course2: CC AECC SEC DSE

L

T

P

THEORY SUBJECTS

 

1

 

TDC204

History of Art & Design II

2

0

0

2

 

AECC

2

 

ARP102

Communicative English- II

2

0

0

2

 

AECC

Practical/Viva-Voce/Jury

 

3

 

JDC201

Drawing & Sketching -II

0

1

3

4

 

SEC

4

 

JDC202

Composition-II

0

2

2

4

 

CC

5

 

FDJ201

Design Skills-II

0

2

4

6

 

CC

6

 

JDC203

Digital Design II- Adobe Photoshop

0

1

2

3

 

SEC

7.

 

 

OPE

-

-

-

4

 

Open Elective

TOTAL CREDITS

25

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Ele ctive Pre-

Requisite

/ Co

Requisite

Type of Course3: CC AECC SEC DSE

L

T

P

THEORY SUBJECTS

 

1

 

TDC301

Environmental Studies

2

0

0

2

 

AEC

2

 

FDT302

History of Costume & Fashion

2

0

0

2

 

AEC

3

 

FDT302

Basics of Textiles-I

2

0

0

2

 

CC

Practical/Viva-Voce/Jury

 

4

 

FDJ301

Research for Fashion

0

1

2

3

 

CC

5

 

FDJ303

Apparel Development-I

0

1

3

4

 

CC

6

 

FDJ305

Fashion Art- Aesthetics

0

1

2

3

 

CC

7

 

FDJ306

Digital III- Graphic Design for Fashion

0

1

2

3

 

SEC

8

 

 

OPE

-

-

-

4

 

Open Elective

TOTAL CREDITS

23

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credi ts

Core/Electi ve

Pre- Requisite/ Co Requisite

Type of Course4: CC AECC SEC DSE

L

T

P

THEORY SUBJECTS

 

1

 

FDT402

History of Indian Textiles

2

0

0

2

 

AEC

2

 

FDT404

Basics of Textiles- II

2

0

0

2

 

CC

Practical/Viva-Voce/Jury

 

3

 

FDJ401

Design for Fashion

0

2

3

5

 

CC

4

 

FDJ403

Apparel Development- II

0

2

4

6

 

CC

5

 

FDJ405

Fashion Art- Dress Culture & Society

0

1

2

3

 

CC

6

 

FDJ406

3D Digital design

0

1

2

3

 

SEC

Project

7

 

 

Community Connect

0

0

2

2

 

 

TOTAL CREDITS

23

 

 

S.

No

.

Paper ID

Subject Code

Subjects

Teaching Load

 

 

Credi ts

Core/Electiv e

Pre- Requisite/ Co Requisite

Type of Course5:

CC AECC SEC DSE

L

T

P

THEORY SUBJECTS

 

1

 

FDT503

Ornamentation of Textiles

2

0

0

2

 

CC

2

 

FDT506

Marketing & Merchandising- 1

2

0

0

2

 

AEC

 

 

 

 

 

 

 

 

 

 

Practical/Viva-Voce/Jury

 

 

3

 

 

JDC501

Human Values, Ethics and Constitutional Values

 

-

 

-

 

-

 

2

 

University Compulsory

AEC

4

 

FDJ501

Image creation & styling- I

0

1

2

3

 

CC

5

 

FDJ502

Value addition- I

0

1

2

3

 

AECC

6

 

FDJ504

Advanced Apparel Development- I

0

1

3

4

 

CC

7

 

FDJ505

Construction Technique- I

0

1

3

4

 

SEC

Project

8

 

JDC502

Craft Documentation

-

-

-

3

 

Survey/ Project

TOTAL CREDITS

23

 

 

S.

No

.

Paper ID

Subject Code

Subjects

Teaching Load

Credi ts

Core/ Electi ve Pre- Requi site/ Co Requi site

Type of Course6: CC

AECC SEC DSE

L

T

P

THEORY SUBJECTS

 

1

 

FDT603

Sustainable Design

2

0

0

2

 

CC

2

 

FDT606

Marketing & Merchandising- II

2

0

0

2

 

AEC

 

 

 

 

 

 

 

 

 

 

Practical/Viva-Voce/Jury

 

3

 

FDJ601

Image creation & styling- 2

0

1

2

3

 

CC

4

 

FDJ602

Value addition- 2

0

1

2

3

 

Studio

5

 

FDJ604

Advanced Apparel Development- 2

0

1

3

4

 

CC

6

 

FDJ605

Construction Technique- 2

0

1

3

4

 

SEC

7

 

JDC601

Arts/ Sports/ Yoga/ Music/ Theatre

--

-

-

2

 

University

Compulsory/AEC C

Project

8

 

JDC602

Field Studies/ Design Minor Project

-

-

-

3

 

Survey/Project

TOTAL CREDITS

23

 

 

Eligibility Criteria
For National Students
  • Sr. Secondary (10+2) with minimum 50% marks.
  • Proficiency in English Communication.
  • Creative Personality.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • User Interface or User Experience Designers
  • Animation
  • Game Interface Designers
  • Art/ Design Directors
  • Interaction/Service Designers
  • 3D Artists
  • Creative Directors
  • Web/ App Developers
  • Brand Experts / Strategists
  • Design Educators
  • Multimedia Experts
  • Visualizers/ Graphic Designers
  • Type Designers
  • Communication Designers
  • Editorial and Publication Designers
  • Academic Professionals

Take the next step towards a career in architecture & design.

Apply Now