About the Programme
The B.A. in Journalism & Mass Communication is a dynamic three-year undergraduate programme offered by the Sharda School of Media, Film and Entertainment, designed to prepare students for careers in the evolving media and communication industry. This BJMC course combines theoretical knowledge and practical training, covering key areas such as news reporting, editing, radio production, television journalism, public relations, advertising, and creative writing. It is also suitable for students looking to pursue a journalism course after 12th with strong industry exposure.
The curriculum is designed to reflect current media trends and technologies. Students are introduced to AI-powered content tools, data journalism, mobile reporting, social media strategy, podcasting, multimedia storytelling, and audience analytics, helping them adapt to a digital-first media environment. Training also includes industry-relevant tools such as Canva, Adobe Creative Suite, Premiere Pro, and AI-based editing platforms used in modern journalism and content production.
Throughout the programme, students undertake hands-on projects including short films, podcasts, news capsules, blogs, and digital campaigns, while building a professional portfolio. Exposure to the industry is strengthened through media internships, field visits, and expert sessions, ensuring practical understanding of media workflows.
The programme also develops communication skills, critical thinking, and understanding of media practices. Graduates can explore careers in journalism, digital media, advertising, public relations, and corporate communication, or pursue higher studies such as a Master’s in Journalism and Mass Communication. For students comparing mass communication course fees and career scope, this programme offers a balanced combination of learning and industry readiness. This programme is a strong option for students exploring BJMC colleges in Greater Noida or nearby regions.
Programme Educational Objectives (PEO)
- PEO1: Demonstrate Professional, Social and Entrepreneurial skills related to Journalism, Media and Entertainment industry.
- PEO2: Support the Communication & Entertainment industry as competent, trained and qualified workforce.
- PEO3: Prove themselves as competent, trained and qualified journalist in the Print, Broadcast & Digital Media Industry.
- PEO4: Mark a difference in the Advertising, Events, Public Relations, Corporate Communication and related industries as competent, trained and qualified journalist.
Program Outcomes (PO’s)
- PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
- PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
- PO3: Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
- PO4: Problem Solving Skills: Show a sense of inquiry and investigation for raising relevant and contemporary problems, synthesizing and articulating them to solve live problems and challenges.
- PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
- PO6: Leadership, Management and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.
- PO7: Innovation and Research Related Skills: Identify, formulate, research, and analyze the literature and problems and reach logical and innovative solutions and conclusions.
- PO8: Lifelong Learning: Develop into lifelong learner and consistently updating with current knowledge, skills and technologies.
Programme Specific Outcomes( PSO's)
- PSO1: Expertise in the field of Broadcast, Print, Electronic and Digital Journalism
- PSO2: Applied proficiency in the disciplines related to Mass Communication