About the Programme

This course offers a forward-looking and entrepreneurial approach, providing you with the opportunity to contribute to shaping global contemporary discourse on Media Management. The curriculum encompasses various aspects such as business management, marketing, media strategy, entrepreneurship, innovation, leadership, and media practice. It aims to enhance understanding of management processes, including project management, milestone reporting, decision-making, and budget management, as well as core business practices like intellectual property and finance.

Students will have the chance to collaborate with professionals from the creative media industries, to develop expertise in different user contexts and professional settings. This includes working with diverse media businesses and consumers, including emerging areas

This course is for individuals who...

interested in advancing their knowledge and skills in the field of media management. It is designed for individuals who have a background in media, communication, or related fields and aspire to take on leadership roles in the media industry.

Students who are looking for...

The MA in Media Management program offers a comprehensive curriculum that delves into the intricacies of managing media organizations effectively. This programme is for students who are looking for advanced education and specialized training in the field of media management. It is designed for individuals who have a strong interest in media, communication, and leadership, and who aspire to pursue managerial roles within the media industry.

Course Fee

1st Year 200000

2nd Year 206000

1st Sem 102500	3rd Sem 105500
2nd Sem 102500	4th Sem 105500

For International Students

Fee Per Semester	Fee Per Year
NA	NA

Programme Structure

Semester 1

S. No.		Subject Code		Subjects	Teaching Load			Credits		Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
					L	T	P
THEORY SUBJECTS
1	MMA101		Media Management in Practice		4	0	0	4		Core	CC
2	MMA102		Basics of Research in Media Management		4	0	0	4		Core	CC
PRACTICAL/VIVA-VOCE/JURY
3	MMA103		Multimedia Journalism		0	2	4	4		Core	AECC
4	MMA104		Social media concepts and Strategies		0	2	4	4		Core	AECC
5	MMA105		Introduction to New Media*		0	1	4	3		Core	DSE
6	MMA106		Industry Visit and Guest Lecture-I		0	1	6	4		Core	CC
TOTAL CREDITS									23

Semester 2

S. No.	Subject Code	Subjects	Teaching Load				Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
			L	T	P
THEORY SUBJECTS
1	MMA107	Digital Marketing for Creative Industries	4	0	0		4	Core	CC
2	MMA108	Principles of Public Relations and Corporate Communication	4	0	0		4	Core	CC
3	MMA109	Digital Marketing	3	0	0		3	Core	CC
Practical/Viva-Voce/Jury
5	MMA110	Audience Engagement and Data Analytics	0	2	4		4	Core	AECC
6	MMA111	Entrepreneurship and Business Communication	0	2	4		4	Core	AECC
7	MMA112	Industry Visit and Guest Lecture-II	0	1	6		4	Core	DSE
TOTAL CREDITS						23

Semester 3

S. No.	Subject Code	Subjects		Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
				L	T	P
Practical/Viva-Voce/Jury
1	MMA201		OJT with specialization in Anchoring/ Digital Marketing/ Entrepreneurship/ Media Management/ Data Analytics/ Content Writing	0	8	14	15	Core	AECC
2	MMA202		Summer Project/Training Report	0	4	8	8	Core	DSE
TOTAL CREDITS							23

Semester 4

S. No.	Subject Code	Subjects	Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
			L	T	P
Practical/Viva-Voce/Jury
1	MMA203	OJT with specialization in Anchoring/ Digital Marketing/ Entrepreneurship/ Media Management/ Data Analytics/ Content Writing	0	10	26	23	Elective	DSE
TOTAL CREDITS						23

Programme Curricula

S.No.	Academic year	Curricula Link
1	2023-24	View Details

Eligibility Criteria

For National Students	Graduate from any recognized university with minimum 50% marks. English proficiency is must.
For International Students	The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.

Career path you can choose after the course

Media Manager
Digital Media Strategist
Marketing Manager
Content Producer
Media Consultant
Media Analyst:
Media Sales Manager
PR specialist,
marketing manager, copywriter or visual storyteller.
Media Planning Manager
TV Producer
A/V (Audio-Video) Editor
Corporate Communications Head
Channel Head

For Students

For Employees

M.A.- Media Management with ABP Network