About the Programme
BBA Marketing Management (Hons./Research) is a comprehensive program that equips students with the knowledge and skills necessary to succeed in the marketing industry. It covers a broad range of subjects, from marketing research to advertising and promotion, and provides students with a deep understanding of consumer behavior and market trends. The program emphasizes practical learning outcomes, with a focus on team-based projects and the use of contemporary quantitative and qualitative tools. Students learn how to develop effective marketing strategies, analyze market trends, and use technology and media to reach target audiences. Specializations within the BBA Marketing program include special product marketing, search engine marketing, advanced social media marketing, interactive marketing, and business economic programs. These specializations allow students to explore their interests and tailor their education to their specific career goals.
The Program Educational objective of the BBA of SBS is:
- PEO1: To provide students with basic theoretical knowledge and understanding of organizations, their management and the environment in which they operate.
- PEO2: To provide students with the first-hand experience of a managerial and/or management-related role and of how organizations operate in practice.
- PEO3: To provide students with an integrated understanding of the important functions within management and the way in which they interact and acquire new skills.
- PEO4: To develop students' critical analysis of and reflection upon management issues and their ability to undertake serious, deep and well-rounded research in selected areas.
- PEO5: To prepare students for a career in management or management-related fields and develop their capability to contribute to society at large.
- PEO6: To enhance students' lifelong learning skills, communication skills and personal development.
Program Outcomes (PO’s)
- PO1: Ability to apply the knowledge of business and management concepts to address the various managerial issues and complex problems by investigating and analyzing the problem’s situation and context.
- PO2: Understand the impact of professional business decisions and solutions in the societal and environmental context and also demonstrate knowledge towards sustainability.
- PO3: Demonstrate thinking skills, creativity and innovation orientation in understanding and addressing the issues relating to the global business environment.
- PO4: Apply ethical policies and practices of the profession to be socially responsible and ethical management professional.
- PO5: Exhibit leadership behavior, interpersonal & cross-cultural skills, communication skills and a commitment towards lifelong learning.
- PO6: Apply and practice their entrepreneurial knowledge, skills, and traits to become self-employed and job creators.
Program Specific Outcomes (PSO’s)
- PSO1: To develop conceptual, analytical and rounded knowledge of the business world in sync with the recent developments across global markets.
- PSO2: To enable students in making informed decisions while understanding the Intricacies of competition and ever-growing impact of technology on business.
