About the Programme
The BBA Business Analytics (Hons./Research) programme at Sharda University is designed for students who want to master advanced analytical techniques and research skills. The course focuses on data-driven decision-making, statistical modeling, and business research methodologies, combining theory with practical projects. Graduates gain expertise to pursue careers in business analytics, market research, consulting, or academic research, and are well-prepared for higher studies in analytics or management.
The Program Educational objective of the BBA of SBS is:
- PEO1: To provide students with basic theoretical knowledge and understanding of organizations, their management and the environment in which they operate.
- PEO2: To provide students with the first-hand experience of a managerial and/or management-related role and of how organizations operate in practice.
- PEO3: To provide students with an integrated understanding of the important functions within management and the way in which they interact and acquire new skills.
- PEO4: To develop students' critical analysis of and reflection upon management issues and their ability to undertake serious, deep and well-rounded research in selected areas.
- PEO5: To prepare students for a career in management or management-related fields and develop their capability to contribute to society at large.
- PEO6: To enhance students' lifelong learning skills, communication skills and personal development.
Program Outcomes (PO’s)
- PO1: Ability to apply the knowledge of business and management concepts to address the various managerial issues and complex problems by investigating and analyzing the problem’s situation and context.
- PO2: Understand the impact of professional business decisions and solutions in the societal and environmental context and also demonstrate knowledge towards sustainability.
- PO3: Demonstrate thinking skills, creativity and innovation orientation in understanding and addressing the issues relating to the global business environment.
- PO4: Apply ethical policies and practices of the profession to be socially responsible and ethical management professional.
- PO5: Exhibit leadership behavior, interpersonal & cross-cultural skills, communication skills and a commitment towards lifelong learning.
- PO6: Apply and practice their entrepreneurial knowledge, skills, and traits to become self-employed and job creators.
Program Specific Outcomes (PSO’s)
- PSO1: To develop conceptual, analytical and rounded knowledge of the business world in sync with the recent developments across global markets.
- PSO2: To enable students in making informed decisions while understanding the Intricacies of competition and ever-growing impact of technology on business.