About the Programme
BBA in Business Analytics at Sharda University is a comprehensive undergraduate programme designed to develop future-ready professionals with a strong foundation in business management and analytical thinking. The programme integrates core business concepts with modern data analytics, enabling students to understand how data can be used to support informed decision-making in a dynamic business environment.
The curriculum is structured to provide a balanced blend of theoretical knowledge and practical exposure. Students are introduced to key areas of management along with essential analytical tools and techniques that are widely used across industries. Through this approach, the programme aims to equip students with the ability to interpret data, identify trends, and contribute to strategic business solutions.
With a strong emphasis on experiential learning, the programme incorporates case studies, projects, and industry-oriented activities that help students apply their learning to real-world situations. This prepares them to meet the growing demand for professionals who can combine business acumen with analytical capabilities in today’s data-driven world.
The Program Educational objective of the BBA of SBS is:
- PEO1: To provide students with basic theoretical knowledge and understanding of organizations, their management and the environment in which they operate.
- PEO2: To provide students with the first-hand experience of a managerial and/or management-related role and of how organizations operate in practice.
- PEO3: To provide students with an integrated understanding of the important functions within management and the way in which they interact and acquire new skills.
- PEO4: To develop students' critical analysis of and reflection upon management issues and their ability to undertake serious, deep and well-rounded research in selected areas.
- PEO5: To prepare students for a career in management or management-related fields and develop their capability to contribute to society at large.
- PEO6: To enhance students' lifelong learning skills, communication skills and personal development.
Program Outcomes (PO’s)
- PO1: Ability to apply the knowledge of business and management concepts to address the various managerial issues and complex problems by investigating and analyzing the problem’s situation and context.
- PO2: Understand the impact of professional business decisions and solutions in the societal and environmental context and also demonstrate knowledge towards sustainability.
- PO3: Demonstrate thinking skills, creativity and innovation orientation in understanding and addressing the issues relating to the global business environment.
- PO4: Apply ethical policies and practices of the profession to be socially responsible and ethical management professional.
- PO5: Exhibit leadership behavior, interpersonal & cross-cultural skills, communication skills and a commitment towards lifelong learning.
- PO6: Apply and practice their entrepreneurial knowledge, skills, and traits to become self-employed and job creators.
Program Specific Outcomes (PSO’s)
- PSO1: To develop conceptual, analytical and rounded knowledge of the business world in sync with the recent developments across global markets.
- PSO2: To enable students in making informed decisions while understanding the Intricacies of competition and ever-growing impact of technology on business.