About the Programme

The B.A. (Digital & Mass Media) program in collaboration with ABP Network offers students a unique opportunity to gain industry-specific knowledge and practical skills from one of the leading media networks. This program provides a comprehensive overview of the digital and mass media landscape, with a specific focus on the expertise and insights provided by ABP Network.

Additionally, the collaboration with ABP Network allows students to gain exposure to real-world industry practices through internships, guest lectures, and industry projects. This practical experience will enhance their understanding of the media industry and prepare them for future careers.

By combining academic rigor with industry collaboration, the B.A. (Digital & Mass Media) program in collaboration with ABP Network provides students with a unique and comprehensive learning experience that prepares them for success in the digital and mass media field.

This course is for individuals who...

Interested in pursuing a career in the field of digital and mass media. It is designed to provide students with a comprehensive understanding of various aspects of digital media, including communication theories, media production, digital marketing, and journalism.

Students who are looking for...

A career in the field of digital and mass media and have a passion for media, technology, and communication and want to explore the opportunities and challenges presented by the digital era.

Course Fee

1st Year 2,00,000

2nd Year 2,06,000

3rd Year 2,12,180

1st Sem 1,02,500	3rd Sem 1,05,500	5th Sem 1,08,590
2nd Sem 1,02,500	4th Sem 1,05,500	6th Sem 1,08,590

For International Students

Fee Per Semester	Fee Per Year
NA	NA

Programme Structure

Semester 1

S.NO	Subject Code	Subjects	Teaching Load			Credits		Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
			L	T	P
THEORY
1	BMM101	Introduction to New Media	3	0	0	3		Core	CC
2	BMM102	Introduction to Mass Communication	3	0	0	3		Core	CC
JURY
3	BMM103	Art of Digital Story Telling	0	2	4	4		Co-Requisite	AECC
4	BMM104	Data Journalism & Technologies	0	2	4	4		Core	AECC
5	BMM105	Communication Skills	0	1	2	2		Core	AECC
6	BMM106	Principles of Photography	0	2	4	4		Co-Requisite	SEC
TOTAL CREDITS							20

[1] CC: Core Course, AECC: Ability Enhancement Compulsory Courses, SEC: Skill Enhancement Courses, DSE: Discipline Specific Courses

Semester 2

S. No.	Subject Code	Subjects	Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
S. No.	Subject Code	Subjects	LL	T	P	Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
THEORY
1	BMM107	Media Laws & Ethics	3	0	0	3	Core	CC
2	BMM108	Organizational Set up of News Channel	2	1	0	3	Core	CC
JURY
3	BMM109	Art of Writing & Editing	0	1	4	3	Co-Requisite	AECC
4	BMM110	Writing For TV News Programmes and Digital Platforms	0	2	4	4	Core	AECC
5	BMM111	News Gathering & Reporting	0	1	6	4	Core	CC
6	BMM112	Introduction to Animation and Graphics	0	1	4	3	Co-Requisite	AECC
TOTAL CREDITS						20

Semester 3

SS.No	Subject Code	Subjects	Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
SS.No	Subject Code	Subjects	L	T	P	Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
THEORY
1	BMM201	Principals of Digital Marketing	2	1	0	3	Core	CC
JURY
2	BMM202	Convergence Concept: Types of Digital Media	0	1	4	3	Core	DSE
3	BMM203	Digital Video Production and Monetization	0	1	4	3	Core	DSE
4	BMM204	Advance Animation and Graphics	0	1	4	3	Core	DSE
5	BMM205	Anchoring & News Presentation	0	2	4	4	Co-Requisite	SEC
6	BMM206	News Room Set Up	0	2	4	4	Co-Requisite	AECC
TOTAL CREDITS						20

Semester 4

S.No	Subject Code	Subjects	Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
S.No	Subject Code	Subjects	L	T	P	Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
THEORY
1	BMM207	Applied Research	3	0	0	3	Core	CC
2	BMM208	Multimedia and Data Journalism	2	1	0	3	Core	CC
JURY
3	BMM209	Fact Checking and Verification	0	2	4	4	Core	DSE
4	BMM210	Elements of Media -Input & Output functions	0	1	4	3	Core	DSE
5	BMM211	Entrepreneurship & Start- Ups	0	1	2	2	CO-Requisite	AECC
6	BMM212	Blogging and Vlogging	0	1	4	3	Co-Requisite	SEC
7	CCU	Community Connect	0	2	0	2	Co-Requisite	AECC
TOTAL CREDIT						20

Semester 5

S.No	Subject Code	Subjects	Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
			L	T	P
JURY
1	BMM214	OJT with specializations: Anchoring/ Input & Output desk/ Digital platforms/ Camera Handling for news/ Video Editing/ Content Writing	0	88	14	15	Core	DSE
5	BMM215	Dissertation	00	1	8	5	Core	DSE
TOTAL CREDITS						20

Semester 6

S.No	Subject Code		Subjects	Teaching Load			Credits	Core/Elective Pre-Requisite/ Co Requisite	Type of Course: CC AECC SEC DSE
				L	T	P
JURY
1	BMM216	OJT with specializations: Anchoring/ Input & Output desk/ Digital platforms/ Camera Handling for news/ Video Editing/ Content Writing		0	10	20	20	Core	DSE
TOTAL CREDITS							20

Programme Curricula

S.No.	Academic year	Curricula Link
1	2023-24	View Details

Eligibility Criteria

For National Students	10+2 from any recognized State Board / Central Board with minimum 50% marks. English proficiency is must.
For International Students	The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.

Career path you can choose after the course

Digital Marketing Specialist
Social Media Manager
Content Creator/Writer
Content Marketing Specialist
Video Editor
Graphic Designer
Web Developer
Journalist
Advertising Account Executive
Public Relations Specialist
Multimedia Journalist
Digital Strategist
Media Analyst
Web analytic specialist

For Students

For Employees

B.A. (Digital & Mass Media) - with ABP Network