UG, PG Admission Open | 2024-25
Apply Now
B.Tech | M.Tech | BCA | MCA
Apply Now
B.Com | M.Com | BBA | MBA
Apply Now
LLB | LLM | B.Arch
Apply Now
BJMC | MJMC | B.Design | M.Design
Apply Now
Allied Health Science | Pharmacy | Basic Sciences
Apply Now
Social Sciences | Nursing
Apply Now
Fee Payment (EMI)
Dr. Mahima Shukla

Dr. Mahima Shukla

Assistant Professor, Management


 Mahima shukla is an assistant professor in Sharda School of Business Studies, Greater Noida. She is B. Tech in computer science and M.B.A in Marketing & IT, also pursuing her PhD from Amity Business School. She has also qualified National Eligibility Test (NET) Examination conducted by UGC, Government of India. She has a more than 4 years of experience in research and academics. She tends to research on subjects where marketing and technology come together to create an impact on business

  •  4 years
  • B. Tech (Computer Science) M.B.A (Marketing & IT), UGC-NET

  • Shukla, M., Misra, R., & Singh, D. (2023). Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market. Asia Pacific Journal of Marketing and Logistics, 35(2), 249-265.ABDC-A & Scopus indexed
  • Shukla, M., & Gupta, R. (2022). Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook. International Journal of Online Marketing (IJOM), 12(1), 1-22.
  • Shukla, M., Misra, R., Mahajan, R., & Gupta, R. (2023). Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population. Journal of Food Products Marketing, 29(4), 115-137.Scopus & ABDC -B 
  • Shukla, M., Jain, V., & Misra, R. (2021). Factors influencing smartphone based online shopping: an empirical study of young Women shoppers. Asia Pacific Journal of Marketing and Logistics, 34(5), 1060-1077.ABDC-A & Scopus indexed
  • Shukla, M., Sharma, A., Misra, R., & Jain, V. (2021). The antecedents and consequences of brand experience and purchase intention. International Journal of Electronic Business, 16(3), 215-238.Scopus Indexed
  • Shukla, M., & Misra, R. (2021). Online Footwear Sales: Drivers and Challenges With a Perspective of Emerging Markets. International Journal of E-Business Research (IJEBR), 17(4), 73-94. Scopus Indexed
  • Shukla, M., & Misra, R.  Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty. Journal of Consumer Marketing) ABDC-A & Scopus Indexed.
  • Conference Details:
  • Mahima Shukla, (4th feb,2022). “Study on customer empowerment: Exploring customer powers in this advance Digital Era”, ‘Redefining Customer Journey, K J Somaiya Institute of Management, Mumbai, India, ISBN No: 978-81-951906-2-1, 17th SGMC global marketing conference.
  • Mahima Shukla, (25th feb,2020).” Research on the effectiveness of Facebook personalised advertisement as a means of enhancing consumer purchase intention”, Digital Transformation and Disruptive Innovation: Drivers for future business growth, Amity Business School, Noida.5th Global Leadership Research Conference.
  • Mahima Shukla, (17th feb,2020). “Paradigm of Innovation in digital era: strategies for consumer empowerment.”, Conclave on redefining management research in India, IIM Trichy.
  • Mahima Shukla, (15th march,2019). “Effect of personalized Advertisement on Social Media Account to Enhance Brand Strength.”, Disruptive Paradigm shift and sustainability revolution, Jaipuria Institute of Management, Noida, Bloomsbury.
  • Mahima Shukla, (14th march,2018). “The study of customer online shopping experience.”, Transformation in Emerging Markets: Dimensions of growth competitiveness and governance, Amity Business School, Noida. 3rd Global Leadership Research Conference.


  • Participated in workshop on research methodology, PLS-Sem software, NVivo software. Also presented research articles at many national and international conferences.

Area of Interest

  • My research interest in Digital Marketing, Customer experience , Customer engagement in online brand community, Brand equity, customer relationship management.