Dr. Zebran Khan

About

Dr. Zebran Khan is an Assistant Professor at Sharda School of Business Studies, Sharda University. He previously served at prestigious institutions like Symbiosis International (Deemed University) and Management Development Institute (MDI), Gurgaon. He completed his Ph.D. in Marketing from the Department of Commerce and Business Studies, Jamia Millia Islamia, New Delhi. He earned his MBA in Marketing from Aligarh Muslim University. He is UGC NET qualified in Management and was awarded the prestigious Full-Term Doctoral Fellowship by the Indian Council of Social Science Research (ICSSR). He has published various research papers in reputed journals indexed in Scopus, ABDC, and Web of Science, and has served as a reviewer for reputed journals. His research focuses on influencer marketing, social media marketing, artificial intelligence, electronic word of mouth, and consumer behavior. He is proficient in SmartPLS, IBM AMOS, and SPSS and actively participates in conferences, workshops, and faculty development programs.

Experience

• 1 year

Qualification

• PhD, NET (Management) and MBA

Award & Recognition

• Recipient of Full-Term Doctoral Fellowship by the Indian Council of Social Science Research (ICSSR), Govt. of India.

Research

He has published 14 research papers in various reputable publishers like Routledge, Emerald, Wiley and Elsevier with the Indexing of Scopus, WoS and ABDC.

• Agarwal, M., S. Trott, K. Sharma, and Z. Khan. (2026). Role of Emotions in Luxury Sustainability: A Review and Future Agenda. Sustainable Development 1–20. https://doi.org/10.1002/sd.71462. (ABDC, Scopus (Q1), SSCI and WoS with IF-9.3). John Wiley & Sons
• Khan, A., Khan, Z., Nabi, M. K., & Saleem, I. (2026). Unveiling the role of social media and females intention to buy online cosmetics. Global Knowledge, Memory and Communication. https://doi.org/10.1108/GKMC-10-2023-0380. (ABDC- B Category, Scopus (Q2) and WoS Indexed). (Emerald Publishing).
• Khan, Z., Khan, A & Nazish, M. (2025). “From Farm to Fork, naturally”: Consumers' Intentions to Buy Organic Food through Online Platforms, Extending the UTAUT Model with Values. British Food Journal. https://doi.org/ 10.1108/BFJ-08-2024-0792. (ABDC- B Category, Scopus (Q1) with IF: 3.4, SCI and WoS Indexed), (Emerald Publishing).
• Khan, Z., Khan, A., Nazish, M., & Arwab, M. (2025). A fusion of TAM and TPB with halal product knowledge and religiosity to understand online purchase intentions of halal cosmetics among Muslims Gen Z. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-10-2024-0456. (ABDC- B Category, Scopus (Q1) with IF: 5.1, SCI and WoS Indexed), (Emerald Publishing).
• Khan, Z., Khan, A., Arwab, M., & Khanam, Z. (2025). Sustainable Fashion Trends and Purchasing Pattern Analysis for Textiles and Apparel: An Encouragement for Eco-innovation. Sustainable Futures. https://doi.org/10.1016/j.sftr.2025.100643. (Scopus (Q1) with IF: 3.3 and WoS Indexed), (Elsevier Publishing Limited).
• Azhar, M., Akhtar, M. J., Siddiqui, M. S., Khan, Z., & Khan, F. A. (2025). Smart hospitality: What drives consumers to accept AI services?. Journal of Hospitality and Tourism Insights, 1-21. https://doi.org/10.1108/JHTI-04-2025-0492. (ABDC, Category, Scopus (Q1) with IF: 4.8, and WoS Indexed), (Emerald Publishing).
• Azhar, M., Khan, Z., Khan, A., Akhtar, M. J., & Jafar, S. H. (2025). Deciphering the role of religiosity, halal literacy and self-efficacy in explaining halal food purchase intention among generation Z. Journal of Economic and Administrative Sciences, 1-22. (ABDC, Scopus and WoS Indexed). (Emerald Publishing).
• Khan, Z., Khan, A., Nabi, M. K., Khanam, Z. (2024). Demystifying the effect of social media usage and eWOM on purchase intention: the mediating role of brand equity. Journal of Economic and Administrative Sciences. https://doi.org/10.1108/JEAS-05-2023-0139. (ABDC, Scopus and WoS Indexed). (Emerald Publishing).
• Khan, Z., Khan, A., Nabi, M. K., Khanam, Z., & Arwab, M. (2024). The effect of eWOM on consumer purchase intention and mediating role of brand equity: a study of apparel brands. Research Journal of Textile and Apparel. https://doi.org/10.1108/RJTA-11-2022-0133. (Scopus (Q2) and WoS Indexed). (Emerald Publishing).
• Nazish, M., Khan, Z., Khan, A., Naved Khan, M., & Ramkissoon, H. (2024). " Green Intentions, Green Actions”: The Power of Social Media and the Perils of Greenwashing. Journal of Global Marketing,1-20 https://doi.org/10.1080/08911762.2024.2429517, (ABDC- B Category, Scopus (Q1) and WoS Indexed), (Taylor and Francis Group).
• Nazish, M., Khan, M.N., & Khan, Z. (2024). Environmental Sustainability in the Digital Age: Unravelling the Effect of Social Media on Green Purchase Intention. Young Consumers. https://doi.org/ 10.1108/YC-01-2024-1965. (ABDC- B Category, Scopus (Q1) with IF: 4.1 and WoS Indexed). (Emerald Publishing).
• Khan, A., Khan, Z., & Nabi, M. K. (2024). “I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM. Journal of Advances in Management Research. 21 (2), 311-330. https://doi.org/10.1108/JAMR-03-2023-0087. (Scopus (Q2) with IF: 3.1 and WoS Indexed). (Emerald Publishing).
• Khanam, Z., Khan, Z., Arwab, M., & Khan, A. (2024). Assessing the mediating role of organizational justice between the responsible leadership and employee turnover intention in health-care sector. Leadership in Health Services. 37(3), 342-358. https://doi.org/10.1108/LHS-06-2023-0046. (ABDC, Scopus (Q2) and WoS Indexed) (Emerald Publishing).
• Khanam, Z., Tarab, S., & Khan, Z. (2023). Examining the link between responsible leadership and employee sustainable performance: the mediating role of ethical climate. Journal of Economic and Administrative Sciences. https://doi.org/10.1108/JEAS-05-2023-0139. (ABDC, Scopus and WoS Indexed). (Emerald Publishing).

Area of Interest

Marketing, Brand Management and his research focuses on influencer marketing, social media marketing, artificial intelligence, electronic word of mouth, and consumer behavior