Dr. Sumedha Agarwal

About

Dr. Sumedha Agarwal is an Assistant Professor at Sharda School of Business Studies, Sharda University. She holds a Ph.D. in Management from Sharda University and is UGC-NET & JRF qualified. She has over 10 years of experience in academia and industry. Prior to joining Sharda University, she served at Jamia Millia Islamia, Dr. B.R. Ambedkar University Delhi, Amity University, and Jaipuria Institute of Management.

Her research interests include consumer behaviour, services marketing, branding, customer experience, marketing communications, and entrepreneurship. She has published research papers in Scopus-indexed journals, contributed book chapters with leading international publishers, and presented her research at national and international conferences. She has also edited an academic book, holds three patents, and has developed e-content for the SWAYAM Prabha initiative. She teaches courses in marketing, entrepreneurship, business communication, and consumer behaviour.

Experience

• 10+ Years

Qualification

• Ph.D., MBA (Mktg.)

Research

Peer-reviewed Research Articles In Journals

• Bhalla, R., Chowdhary, N., & Agarwal, S. (2022). Transformational Travel for well-being and meaning-making. International Journal of Tourism Policy. https://dx.doi.org/10.1504/IJTP.2023.129836  (Scopus)
• Bhalla, R., & Agarwal, S. (2021). Life in a pandemic: Intersectional approach exploring experiences of LGBTQ during COVID-19. International Journal of Spa and Wellness, 4(1), 53–68. https://doi.org/10.1080/24721735.2021.1880204  (Scopus & ABDC-C)
• Agarwal, S., Mehra, S., & Bhalla Rohan. (2020). Residents Perception of Community-Based Tourism-A Study on Homestay Operators of Himachal Pradesh, India. Shodh Sarita, 7(27), 194–202. (UGC CARE)
• Bhalla, R., Nathani, N., & Agarwal, S. (2020). Ecotherapy: nature vacation for multidimensional well-being. Shodh Sarita, 7(27), 174–180. (UGC CARE)
• Haldar, P., & Agarwal, S. (2021). A Netnographic Analysis of Tourist Perception Towards Homestays in Uttarakhand, India. International Journal of Management Issues and Research, 10 (1), 1–6.

Edited Book

• Agarwal. S., Ranjan, A., Kumar, V., & Chowdhary, N. (Eds.). (2019). Rurality, Ruralism and Rural Tourism Challenges and Coping Strategies. Ane Books Pvt. Ltd. ISBN-109389212332

Chapters in Edited Book

• Singh, P., Agarwal, S., Bhalla, R., (2024). Strategic Transformation and the New Normal in Hospitality Industry, Apple Academic Press. (Scopus)
• Agarwal, S., & Singh, P. (2022). Authenticity in Tourism Experiences. In Planning and Managing the Experience Economy in Tourism (pp. 302–317). https://doi.org/10.4018/978-1-7998-8775-1.ch016
• Agarwal, S., & Singh, P. (2022). Understanding Psychographics in Tourism: A Tool for Segmenting Tourists. In Future of Tourism in Asia (pp. 201–212). Springer Singapore. https://doi.org/10.1007/978-981-16-1669-3_12 (Scopus)
• Chandra, S., Bhalla, R., & Agarwal, S. (2022). Business Events and Hospitality. In Routledge Handbook of Business Events (pp. 263–272). https://doi.org/10.4324/9781315210568  (Scopus)
• Agarwal, S. (2022). Homestay and Community. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing. Edwar Elgar. https://doi.org/10.4337/9781800377486  (Scopus)
• Agarwal, S., & Bhalla, R. (2022). Prosumer. In D. Buhalis (Ed.), The Encyclopedia of Tourism Management and Marketing. Edwar Elgar.  https://doi.org/10.4337/9781800377486 (Scopus)
• Agarwal, S., & Bhalla, R. (2022). Tourist Delight. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing . Edwar Elgar. https://doi.org/10.4337/9781800377486 (Scopus)
• Bhalla, R., & Agarwal, S. (2022). Existential Tourism. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing. Edwar Elgar https://doi.org/10.4337/9781800377486 (Scopus)
• Singh, P., & Agarwal, S. (2022). Green Marketing. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing. Edwar Elgar. https://doi.org/10.4337/9781800377486 (Scopus)
• Singh, P., & Agarwal, S. (2022). Greenwashing in Hospitality. In D. Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing. Edwar Elgar. https://doi.org/10.4337/9781800377486.greenwashing.in.hospitality (Scopus)
• Ranjan, A., Chandra, S., Bhalla, R., & Agarwal, S. (2021). Hospitality in the Experience Economy. In Planning and Managing the Experience Economy in Tourism (pp. 85–106). https://doi.org/10.4018/978-1-7998-8775-1.ch005 
• Agarwal, S. & Mukherjee, S. (2021). Checking Plagiarism. In Handbook of Research and Publication Ethics (pp. 183–199). ISBN979-93-90818-53-2 
• Agarwal, S. & Arman, M. (2021). Publication Ethics. In Handbook of Research and Publication Ethics (pp. 58–75).  ISBN979-93-90818-53-2
• Agarwal, S., Mehra S., & Bhalla, R. (2020). Digital India Campaign and the Indian Tourism Industry. In Tourism and Hospitality: Theories and Practices (pp. 185–192). ISBN- 978-93-89657-73-9
• Agarwal, S., & Bhalla, R. (2019). Behavioural Dynamics in the Times of COVID-19: Changing Interpersonal and Family Relationships. In The New Normal (pp. 270–281).
• Agarwal, S., & Mehra, S. (2018). Socio-economic contributions of homestays: a case of Tirthan valley in Himachal Pradesh (India). Tourism in Function of Development of The Republic Of Serbia- Tourism as a Generator of Employment (TISC 2019) – Thematic Proceedings I, 184–201.

Area of Interest

• Marketing