About
Arnab Akash Saikia is an Assistant Professor of Marketing at the Sharda School of Business Studies, Sharda University, Greater Noida. He is currently pursuing his Ph.D. in Marketing at the Indian Institute of Technology (IIT) Roorkee. His research focuses on financial scarcity and consumer behavior. He holds an M.Com. in Marketing and International Business from Shri Ram College of Commerce (SRCC), University of Delhi, and a B.Com. (Honours) from Tezpur University. A UGC NET-JRF qualified scholar, his research has been published in the Journal of Consumer Marketing (ABDC-A) and has presented his work at several reputed international conferences.