New Age Entrepreneurship Programmes by Sharda Launchpad Apply Now

Admissions Open for MD/MS & MDS Apply Now

MBA- Marketing

MBA- Marketing

School of Business Studies (SBS)

  • Program Code

    00145

  • Level

    Post Graduate

  • Duration

    2 Years

About the Programme


The MBA marketing programme aims at preparing professionals for responsible positions in Marketing Sales and other services with high levels of motivation. The programme enable the participants to understand the inter relationship between the varied and multifaceted task of marketing operations and help them in developing analytical skills to identify international business opportunities. The programme inculcates among the future business executives a scientific approach and capability to undertake senior management responsibilities in diverse marketing area including digital marketing e-marketing and social media concepts. Students who complete MBA in Marketing from Sharda University will get in depth understanding of variety of concepts like understanding consumer behaviour selling skills distribution and promotional strategies. Students may also expect to get a first-hand exposure to work for live projects and learn intricacies of marketing functional area. The ultimate objective is to nurture forward-thinking leaders who are a value addition to the organizations they work in. 
 

This course is for individuals who...

This programme is for students who desire to be in the forefront of business fine tuning strategies product positioning pricing driving sales and more in order to grow the company. The programme is ideal for professionals who want to bring to table both traffic and customers in pursuit of growth trajectory. 
 

Students who are looking for...

A career with exceptional prospective fields and challenging roles in an   ever expanding industry. The financial security the freedom to relocate and lifelong prospect of learning makes this programme an ideal career for MBA marketing enthusiasts.

Course Fee
  • Fee (per semester)

    1 35 000

  • Fee (per annum)

    2 60 000

  • Fee (per semester)

    2300

  • Fee (per annum)

    4500

Course Structure

S.No.

Course Code

Course Title

L

T

P

Credits

1

1.1

PRINCIPLES OF MANAGEMENT

3

0

0

3

2

1.2

MANAGERIAL COMMUNICATION

3

0

0

3

3

1.3

FINANCIAL REPORTING AND ANALYSIS

3

0

0

3

4

1.4

ORGANIZATIONAL BEHAVIOUR

3

0

0

3

5

1.5

MARKETING MANAGEMENT

3

0

0

3

6

1.6

MANAGERIAL ECONOMICS

3

0

0

3

7

1.7

INFORMATION TECHNOLOGY FOR MANAGERS

3

0

0

3

8

1.8

QUANTITATIVE TECHNIQUES FOR BUSINESS DECISION

3

0

0

3

 

Credits in Term 1

 

 

 

24

S.No.

Course Code

Course Title

L

T

P

Credits

1

2.1

HUMAN RESOURCE MANAGEMENT

3

0

0

3

2

2.2

LEGAL ASPECTS OF BUSINESS

3

0

0

3

3

2.3

MANAGERIAL ACCOUNTING FOR BUSINESS DECISION

3

0

0

3

4

2.4

OPERATIONS RESEARCH

3

0

0

3

5

2.5

BUSINESS RESEARCH METHODS

3

0

0

3

6

2.6

CONSUMER BEHAVIOUR

3

0

0

3

7

2.7

PRODUCTION AND OPERATIONS MANAGEMENT

3

0

0

3

8

2.8

EMPLOYABILITY SKILL DEVELOPMENT – I

3

0

0

3

9

2.9

MARKET SURVEY

3

0

0

3

 

Credits in Term 2

 

 

 

27

S.No.

Course Code

Course Title

L

T

P

Credits

1

3.1

SERVICES MARKETING

3

0

0

3

 

2

3.2

ADVERTISING AND BRAND MANAGEMENT

3

0

0

3

 

3

3.3

SALES & DISTRIBUTION MGMT.

3

0

0

3

 

4

3.4

INTERNATIONAL MARKETING

3

0

0

3

 

5

3.5

OPEN ELECTIVES

3

0

0

3

 

6

3.6

RURAL MARKETING

3

0

0

3

 

7

3.7

EMPLOYABILITY SKILL DEVELOPMENT – 2

3

0

0

3

 

8

3.8

INTRO. TO BUSINESS ANALYTICS

0

0

6

3

 

9

3.9

SUMMER TRAINING REPORT & PRES.

0

0

8

4

 

 

Credits in Term 3

 

 

 

28

S.No.

Course Code

Course Title

L

T

P

Credits

1

4.1

STRATEGIC MANAGEMENT

3

0

0

3

2

4.2

MARKETING ANALYTICS

3

0

0

3

3

4.3

RETAIL MARKETING

3

0

0

3

4

4.4

DIGITAL MARKETING (MK)

3

0

0

3

5

4.5

FIELD PROJECT REPORT

3

0

0

3

6

4.6

CUSTOMER RELATIONSHIP MANAGER

3

0

0

3

 

4.7

AUDIT COURSE ON COMMUNITY SERVICE

2

0

0

2

7

4.8

ENTREPRENEURSHIP DEVELOPMENT

3

0

0

3

Credits in Term 4

23

Total Credits: 102

Minimum Credits essential for the Programme:___102

Eligibility Criteria
  • Graduation with minimum 50% marks.
  • Proficiency in English communication.
  • SUAT (Online Test)

OR

  • MAT with 75% percentile or above score.

OR

  • CAT/XAT with 65% percentile or above score followed by Group Discussion & Personal Interview.
The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Marketing Managers
  • Sales Managers
  • Advertising Professionals
  • Marketing analyst
  • Product Manager
  • Relationship Manager

Students of this programme are placed in companies with an average annual package of  3.52 LPA to  9.60 LPA

Recruiters

Take the next step towards a career in management.

Request More Info Schedule Appointment Apply Now