About the Programme
The MBA Marketing Management programme aims at preparing professionals for responsible positions in Marketing Sales and other services with high levels of motivation. The programme enable the participants to understand the inter relationship between the varied and multifaceted task of marketing operations and help them in developing analytical skills to identify international business opportunities. The programme inculcates among the future business executives a scientific approach and capability to undertake senior management responsibilities in diverse marketing area including digital marketing e-marketing and social media concepts. Students who complete MBA in Marketing from Sharda University will get in depth understanding of variety of concepts like understanding consumer behaviour selling skills distribution and promotional strategies. Students may also expect to get a first-hand exposure to work for live projects and learn intricacies of marketing functional area. The ultimate objective is to nurture forward-thinking leaders who are a value addition to the organizations they work in.