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MBA- Marketing

MBA- Marketing

School of Business Studies (SBS)

  • Program Code

    00145

  • Level

    Post Graduate

  • Duration

    2 Years

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Average Rating : 3.0
About the Programme

The MBA marketing programme aims at preparing professionals for responsible positions in Marketing Sales and other services with high levels of motivation. The programme enable the participants to understand the inter relationship between the varied and multifaceted task of marketing operations and help them in developing analytical skills to identify international business opportunities. The programme inculcates among the future business executives a scientific approach and capability to undertake senior management responsibilities in diverse marketing area including digital marketing e-marketing and social media concepts. Students who complete MBA in Marketing from Sharda University will get in depth understanding of variety of concepts like understanding consumer behaviour selling skills distribution and promotional strategies. Students may also expect to get a first-hand exposure to work for live projects and learn intricacies of marketing functional area. The ultimate objective is to nurture forward-thinking leaders who are a value addition to the organizations they work in.

This course is for individuals who...

This programme is for students who desire to be in the forefront of business fine tuning strategies product positioning pricing driving sales and more in order to grow the company. The programme is ideal for professionals who want to bring to table both traffic and customers in pursuit of growth trajectory.

Students who are looking for...

A career with exceptional prospective fields and challenging roles in an ever expanding industry. The financial security the freedom to relocate and lifelong prospect of learning makes this programme an ideal career for MBA marketing enthusiasts.

Course Fee
Fee Per Semester Fee Per Year
For National Students 1 35 000 2 60 000
For International Students 2300 4500
Syllabus

S.No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

  1.  

 

 

Principles of Management

3

 

 

3

 

 

  1.  

 

 

Managerial Communication

3

 

 

3

 

 

  1.  

 

 

Financial Reporting and Analysis

3

 

 

3

 

 

  1.  

 

 

Organizational Behavior

3

 

 

3

 

 

  1.  

 

 

Marketing Management

3

 

 

3

 

 

  1.  

 

 

Economic Analysis for Business Decisions

3

 

 

3

 

 

  1.  

 

 

Quantitative Techniques for Business Decisions

3

 

 

3

 

 

  1.  

 

 

Information Technology for Managers

3

 

 

3

 

 

TOTAL CREDITS

24

 

 

S.No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

1

 

 

Human Resource Management

3

 

 

3

 

 

2

 

 

Legal Aspects of Business

3

 

 

3

 

 

3

 

 

Corporate Finance

3

 

 

3

 

 

4

 

 

Operations Research

3

 

 

3

 

 

5

 

 

Business Research Methods

3

 

 

3

 

 

6

 

 

Production and Operations Management

3

 

 

3

 

 

7

 

 

Consumer Behavior

3

 

 

3

 

 

Practical/Viva-Voce/Jury

 

8

 

 

Total Personality Development

3

 

 

3

 

 

9

 

 

Market Survey (Field Project)

3

 

 

3

 

 

TOTAL CREDITS

27

 

 

S.No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

1. CC

2. AECC

3. SEC

4. DSE

L

T

P

THEORY SUBJECTS

 

1

 

 

Introduction to Business Analytics

3

 

 

3

 

 

2

 

 

Sales & Distribution Management

3

 

 

3

 

 

3

 

 

Service Marketing

3

 

 

3

 

 

4

 

 

Advertising and Brand Management

3

 

 

3

 

 

5

 

 

International Marketing

3

 

 

3

 

 

6

 

 

Rural marketing

3

 

 

3

 

 

7

 

 

Open Electives

3

 

 

3

 

 

Practical/Viva-Voce/Jury

 

8

 

 

Summer Training Report and Presentation

4

 

 

4

 

 

9

 

 

Industry readiness

2

 

 

2

 

 

TOTAL CREDITS

27

 

 

S.No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

1. CC

2. AECC

3. SEC

4. DSE

L

T

P

THEORY SUBJECTS

 

1

 

 

Strategic Management

3

 

 

3

 

 

2

 

 

Retail Marketing

3

 

 

3

 

 

3

 

 

Digital Marketing

3

 

 

3

 

 

4

 

 

Customer Relationship Management

3

 

 

3

 

 

5

 

 

Entrepreneurship Development

3

 

 

3

 

 

Practical/Viva-Voce/Jury

 

6

 

 

Dissertation Report and Viva Voce

6

 

 

6

 

 

7

 

 

Marketing Analytics

3

 

 

3

 

 

TOTAL CREDITS

24

 

 

Eligibility Criteria
For National Students
  • Graduation with minimum 50% marks.
  • Proficiency in English communication.
  • SUAT (Online Test)

OR

  • MAT with 75% percentile or above score.

OR

  • CAT/XAT with 65% percentile or above score followed by Group Discussion & Personal Interview.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Marketing Managers
  • Sales Managers
  • Advertising Professionals
  • Marketing analyst
  • Product Manager
  • Relationship Manager

Students of this programme are placed in companies with an average annual package of 3.52 LPA to 9.60 LPA.

Take the next step towards a career in management.

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