About the Programme
Bachelor of Business Administration (BBA) Marketing is a three-year undergraduate management programme specialised in marketing.   This field of management is quite diverse. This programme acquaints the students to different marketing theories and principles along with covering traditional as well as new approaches to prepare them for real-life problems in the industry.
The curriculum of this programme includes marketing topics like unique product marketing, search engine marketing, social media marketing, business marketing operations, integrated online strategies, business economic programs, mobile marketing, advertising management, interactive marketing, email marketing, entrepreneurship and business development, marketing and research, interactive marketing, international marketing and accounts and bookkeeping.
Post completion, students can opt to study further and add more to their qualifications. They can pursue an MBA in Marketing to gain some advanced knowledge on the subject.