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Bachelor of Business Administration - Marketing Management

Bachelor of Business Administration - Marketing Management

School of Business Studies (SBS)

  • Programme Code


  • Level


  • Duration

    3 Years

About the Programme

Bachelor of Business Administration (BBA) Marketing Management is a three-year undergraduate management programme specialised in marketing.   This field of management is quite diverse. This programme acquaints the students to different marketing theories and principles along with covering traditional as well as new approaches to prepare them for real-life problems in the industry. 

The curriculum of this programme includes marketing topics like unique product marketing, search engine marketing, social media marketing, business marketing operations, integrated online strategies, business economic programs, mobile marketing, advertising management, interactive marketing, email marketing, entrepreneurship and business development, marketing and research, interactive marketing, international marketing and accounts and bookkeeping.

Post completion, students can opt to study further and add more to their qualifications. They can pursue an MBA in Marketing to gain some advanced knowledge on the subject.

The Program Educational objective of the BBA of SBS is:

  • PEO1: To provide students with basic theoretical knowledge and understanding of organizations, their management and the environment in which they operate.
  • PEO2: To provide students with the first-hand experience of a managerial and/or management-related role and of how organizations operate in practice.                           
  • PEO3: To provide students with an integrated understanding of the important functions within management and the way in which they interact and acquire new skills.
  • PEO4: To develop students' critical analysis of and reflection upon management issues and their ability to undertake serious, deep and well-rounded research in selected areas.
  • PEO5: To prepare students for a career in management or management-related fields and develop their capability to contribute to society at large.
  • PEO6: To enhance students' lifelong learning skills, communication skills and personal development.                         

Program Outcomes (PO’s)

  • PO1:  Ability to apply the knowledge of business and management concepts to address the various managerial issues and complex problems by investigating and analyzing the problem’s situation and context.
  • PO2: Understand the impact of professional business decisions and solutions in the societal and environmental context and also demonstrate knowledge towards sustainability.
  • PO3:  Demonstrate thinking skills, creativity and innovation orientation in understanding and addressing the issues relating to the global business environment.
  • PO4:  Apply ethical policies and practices of the profession to be socially responsible and ethical management professional.
  • PO5:  Exhibit leadership behavior, interpersonal & cross-cultural skills, communication skills and a commitment towards lifelong learning.
  • PO6:  Apply and practice their entrepreneurial knowledge, skills, and traits to become self-employed and job creators.

Program Specific Outcomes (PSO’s)

  • PSO1:  To develop conceptual and analytical skills and learn to work

This course is for individuals who...

are enthralled by marketing. Self-confidence, awareness of current affairs, patience and business expertise, are some of the prerequisites for this programme. The programme is suitable for those candidates who have excellent communication skills, problem-solving capabilities, skills for tactful client dealing, teamwork and can motivate others.

Students who are looking for...

clarity on the foundational concepts of management, like finance and accounting, and to develop a core understanding of business- and marketing-related fields. Anyone having an interest in advertising topics, such as buyer behaviour, pricing theory, importing and exporting should opt for this programme.

Course Fee
For National Students
1st Year 179770 2nd Year 185163 3rd Year 190718
For International Students
Fee Per Semester Fee Per Year
1650 3200
Eligibility Criteria
For National Students
  • Sr. Secondary(10+2) with minimum 50% marks.
  • Proficiency in English Communication.
  • Commerce/Mathematics as a subject at Sr. Secondary level.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Marketing Executive
  • Product Manager
  • Marketing Manager
  • Brand manager
  • Marketing Communications Manager
  • Advertising Manager
  • Sales Manager
  • Marketing Research Analyst
  • Sales Executive
  • Digital Marketing Manager
  • Business Development Manager
  • Public Relations Manager
  • Accenture
  • Genpact
  • Microland
  • Info Edge
  • Ernst & Young
  • Murugappa
  • Deloitte
  • Ing Vysya Bank
  • India Infoline
  • Franchise India
  • Dell International
  • Bajaj Allianz Life Insurance
  • IndusInd Bank
  • Reliance Capital
  • Kotak Securities
  • HDFC Standard Life
  • ICICI Lombard
  • Technosoft Global
  • DHFL Pramarica Life

Take the next step towards a career in management.

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