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BBA- Marketing

BBA- Marketing

School of Business Studies (SBS)

  • Program Code

    00142

  • Level

    Graduate

  • Duration

    3 Years

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Average Rating : 3.5
About the Programme

Bachelor of Business Administration (BBA) Marketing is a three-year undergraduate management programme specialised in marketing.   This field of management is quite diverse. This programme acquaints the students to different marketing theories and principles along with covering traditional as well as new approaches to prepare them for real-life problems in the industry. 

The curriculum of this programme includes marketing topics like unique product marketing, search engine marketing, social media marketing, business marketing operations, integrated online strategies, business economic programs, mobile marketing, advertising management, interactive marketing, email marketing, entrepreneurship and business development, marketing and research, interactive marketing, international marketing and accounts and bookkeeping.

Post completion, students can opt to study further and add more to their qualifications. They can pursue an MBA in Marketing to gain some advanced knowledge on the subject.

This course is for individuals who...

are enthralled by marketing. Self-confidence, awareness of current affairs, patience and business expertise, are some of the prerequisites for this programme. The programme is suitable for those candidates who have excellent communication skills, problem-solving capabilities, skills for tactful client dealing, teamwork and can motivate others.

Students who are looking for...

clarity on the foundational concepts of management, like finance and accounting, and to develop a core understanding of business- and marketing-related fields. Anyone having an interest in advertising topics, such as buyer behaviour, pricing theory, importing and exporting should opt for this programme.

Course Fee
Fee Per Semester Fee Per Year
For National Students 82 500 1 59 000
For International Students 1650 3200
Syllabus

TERM: I

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

  1.  

 

BBA 142

Business Economics

4

 

 

4

Core

 

  1.  

 

BBA126

Financial Accounting

4

 

 

4

Core

 

  1.  

 

BBA143

Principles of Management

4

 

 

4

Core

 

  1.  

 

MTH129

Basic Business Mathematics

4

 

 

4

Generic Elective

 

  1.  

 

 

Elective

2

0

0

2

Elective

 

Practical/Viva-Voce/Jury

 

  1.  

 

 

Functional English –I Basic/ Functional English –I Intermediate

1

0

2

2

AECC

 

TOTAL CREDITS

20

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

  1.  

 

BBA147

Economic Environment of Business

4

 

 

4

Core

 

  1.  

 

BBA157

  Cost Accounting & Managerial Accounting

4

 

 

4

Core

 

  1.  

 

BBA148

Organisational Behaviour

4

 

 

4

Core

 

  1.  

 

BBA144

Marketing Management

4

 

 

4

Core

 

  1.  

 

 

Elective

2

0

0

2

Elective

 

Practical/Viva-Voce/Jury

 

  1.  

 

BBP 152

Computer Application in Business

0

0

4

2

GE

 

  1.  

 

 

Functional English –II Basic/ Functional English –II Intermediate

1

0

2

2

AECC

 

TOTAL CREDITS

22

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

  1.  

 

BBA267

Business Law

4

 

 

4

Core

 

  1.  

 

BBA253

Human Resource Management

4

 

 

4

Core

 

  1.  

 

BBA 258

Business Research Methods

4

 

 

4

Core

 

  1.  

 

BBA268

Business Communication

4

 

 

4

GE

 

  1.  

 

BBA146

Business Statistics

4

0

0

4

GE

 

  1.  

 

 

Elective

2

0

0

2

Elective

 

  1.  

 

BBA054

Environmental Studies

2

0

0

2

AECC

 

TOTAL CREDITS

24

 

 

                     

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

  1.  

 

BCM 216

International Business

4

 

 

4

Core

 

  1.  

 

BBA210

Financial Management

4

 

 

4

Core

 

  1.  

 

 

Elective

 

 

 

2

 

 

  1.  

 

BBA239/BCM211/

E Business/Cross Cultural Management/Entrepreneurship /Production and Operation Management/Corporate Law *(Any one to be chosen)

4

0

0

4

 

 

Practical/Viva-Voce/Jury

 

  1.  

 

BBP 206

Computerized Accounting System

0

0

6

3

 

 

  1.  

 

BBP 252

Total Personality Development

0

0

8

4

GE

 

TOTAL CREDITS

21

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

  1.  

 

 

Corporate Strategy

4

0

0

4

Core

CC

  1.  

 

 

Retail Management

4

0

0

4

Elective

DSE

  1.  

 

 

Advertising and Brand Management

4

0

0

4

Elective

DSE

  1.  

 

 

Sales and Distribution Management

4

0

0

4

Elective

DSE

  1.  

 

 

Consumer behavior

4

0

0

4

Elective

DSE

Practical/Viva-Voce/Jury

 

  1.  

 

 

Summer Training

0

0

8

4

P

 

TOTAL CREDITS

24

 

 

S.

No.

Paper ID

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

  1.  

 

 

Corporate Governance and Business Ethics

4

0

0

4

Core

CC

  1.  

 

 

Service Marketing

4

0

0

4

Elective

DSE

  1.  

 

 

Advanced Digital Marketing/ E-Commerce

4

0

0

4

Elective

DSE

  1.  

 

 

Advance Research Techniques In Marketing

4

0

0

4

Elective

DSE

  1.  

 

 

Marketing Strategy

4

0

0

4

Elective

DSE

Practical/Viva-Voce/Jury

 

  1.  

 

 

Research Report

0

0

8

4

 

(P)

TOTAL CREDITS

24

 

 

                     

 

Eligibility Criteria
For National Students
  • Sr. Secondary(10+2) with minimum 50% marks.
  • Proficiency in English Communication.
  • Commerce/Mathematics as a subject at Sr. Secondary level.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Marketing Executive
  • Product Manager
  • Marketing Manager
  • Brand manager
  • Marketing Communications Manager
  • Advertising Manager
  • Sales Manager
  • Marketing Research Analyst
  • Sales Executive
  • Digital Marketing Manager
  • Business Development Manager
  • Public Relations Manager
  • Accenture
  • Genpact
  • Microland
  • Info Edge
  • Ernst & Young
  • Murugappa
  • Deloitte
  • Ing Vysya Bank
  • India Infoline
  • Franchise India
  • Dell International
  • Bajaj Allianz Life Insurance
  • IndusInd Bank
  • Reliance Capital
  • Kotak Securities
  • HDFC Standard Life
  • ICICI Lombard
  • Technosoft Global
  • DHFL Pramarica Life

Take the next step towards a career in management.

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