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Dr. Neelam Agrawal Srivastava

Dr. Neelam Agrawal Srivastava

Professor, Art & Design


She is a professor, an academician, blogger ( and author with a passion for Design, Apparel, Brand, Retail and Communication. She has completed her Ph.D. in Skill Analysis of employees working in Branded Apparels. She earned her Masters degree in Business Administration with specialization in Apparel Retail Management. Moreover, she studied fashion designing and merchandising, Apparel Production Management, Foreign Languages, UX & UI, photography at various levels of studies.
She has been engaged in curriculum development, promotion and branding, blogging, consultancy, Research and publications. She contributed in curriculum development of UG and PG, Degree courses in Design at Mahamaya University, Noida, Asian School Media Studies, AAFT School of Fashion, Marwah Studios, SNDT University Mumbai, Mewar University, Mody University, MS University Baroda and Bikaner Technical University. She has been associated with University of Central Lancashire, Preston, UK; Algonquin College Canada.
Her Published Research Papers are available online and easily accessible on Google them by “Neelam Agrawal Srivastava”. Her Online research work has wide reach and International Viewership of “1236" at The citation received for her research paper is 8 in no. Her research papers have international viewership by 92 countries.
She authored Zorig Chusum: Thirteen arts of Bhutan; Notion Press, An Introduction to Indian Apparel Industry; Lambert Publication and KDP, Two chapters in Book Merchandise Management, Symbiosis Education Group and e story book at KDP. Her books are available at, Flipkart and Sanpdeal online portals.
She has been actively engaged in teaching Retailing, Branding, Apparel and visual merchandising and Garment manufacturing process, Design Projects, costumes in cinema, Fashion Forecasting, Fashion clothing history, Production planning and control, Quality, Fashion theories.
She has been associated with many reputed academic institutions and business houses during her career journey. Symbiosis, Manav Rachna, Mody, JD Institute, ILFS, Export houses, are few of them. She has successfully conducted soft skills sessions at Volkswagen, Pune

  • 25 Years
  • Ph.D.
Award & Recognition

  • Academic excellence award Shanti Education Trust, Jury award Smile Foundation



  • ZorigChusum: Thirteen arts of Bhutan; Publisher : Notion Press; 1st edition (1 January 2019),ISBN-10 : 1684666961/ISBN-13 : 978-1684666966
  • Two chapters in Book Merchandise Management, Symbiosis Education Group. 
    • A Handbook on Indian Apparel Industry and Kindle Direct Publishing: ASIN: B07PZF6118; Paperback: 979-8532611641
  • Chapter on Time management For MBA program for Rural Education Maharashtra Government 
  • e-Book Story book: Kindle Direct Publishing:ASIN: B08NT2PHCH
  • Concepts of Visual Merchandising: Kindle Direct Publishing: ASIN: B09MTDB75D
  • Editor to “Trends in Design Technology and Business Model”; IOTA Publisher: 9789393622174

Research papers

  • Skills requirements and analysis in Ready Made Garment Industry, Apparel Views VOL., XI/Issue NO. 06, June 15 
  •  Differentiating Edge - A relation between employee and organization, ICAHT 2011 Souvenir, October 30, 2011 
  • Seam engineering in Apparel industry, fiber2fashion, June 28, 2008 
  • Advance Analytical methods of training, Fibre2Fashion, November 20, 2009 
  • Skills Augmentation in Readymade garment Industry, IMED JMSR ISSN No. 9758429 Vol. 6 No. ,I July - Dec 2013 
  • Skills requirement analysis at the production floor in readymade garment industry, Asian Journal of Management Science and Education AJMSE, OyamaJapan,VOl 3, No. I Jan 2014, Online ISSN: 2186-845X 
  • Elements influencing buying behavior in working females, ABS International Journal of Management ISSN 2319-684X Vol. 1 Issue 2, Sep 2013 ( 
  • Exploring job skills and requirements in Branded Apparel Manufacturing Industry Personnel, BVIMR Management Edge, Print ISSN, 0976-0431 Jan 2014 
  • Analysis of Skills of Sewing Operators in Ready Made Garment Industry, ( Viewership of 1136 
  • Apparel Merchandiser Skill requirement Analysis in Branded Readymade garment Industry, (, Volume 5, Issue 2,Feb, 2016, 10.15680/IJIRSET.2015.0502100 (Impact Factor 5.0) 
  • Buddha and Buddhism as The subject Matter in Thangka Paintings: A Study to Understand the Development of Thangka Paintings in North Himalayan Regions: IJMER/Feb/ 2018/volume 7 issue (4),pg 204., GIF 5.3. ISSN : 2277 – 7881 
  •  Skill Analysis of Production Managers Employed at Manufacturing of Branded Apparels; International Journal of Scientific and Research Publications (IJSRP) 8(11) (ISSN: 2250-3153), DOI: 
  • Agarwal, Neelam, European Trading Methods and Policies During Colonial Period in Africa and Asia Continents (May 6, 2019). IJCAR, volume 1, issue 5, 2019, Available at SSRN: 
  • Impact of Visual Merchandising Elements on Apparel Buying Behaviors at Organized Retails Pune City Author: Dr. Neelam Agrawal Srivastava et al., / Issue Date: 2020-12-31 / Pages : 11-22/ Volume : 10–2/TJPRC
  • Impact of visual merchandising elements on apparel buying behaviors among medical professional Jodhpur city.,, Innovations, Number 64 April 2021
  • Jalli an Aesthetic feature of Hindu and Mughal Architecture; journal-innovations;vol.66;issu.4;9/5/2021
  • Power energy of Pyramids: Devising a pyramid meditation chair; GIS Science Journal; 2022;Vol.9;Issu.1
  • Design intervention of baluchari sari motifs in teleniopara village of purba bardhaman district, west Bengal;IJNRD;VOl.7 issu.1, Nov 2022
  • Analytical study of Implication of Art Nouveau in designers clothing; International Journal of Innovation, Creativity and Change., Volume 15, Issue 11, 2021
  • Analytical Study of Sources of Textile Waste for Its Upcycling, International Journal of Engineering Technology and Management Sciences Website: Issue: 6 Volume No.6 October - November – 2022 ,DOI:10.46647/ijetms.2022.v06i06.112 ISSN: 2581-4621


  • Pyramid Meditation Chair: 343721-001


  • Design Thinking from Algonquin college Canada
  • UI from California Institute of Arts
  • Fundamentals of UX Design from California Institute of Arts
  • Management of Fashion Luxury Companies from Bacconi University
  • Psychology from University of Yales
  • Reiki master certificate
  • Professional Photography from Michigan State University
  • Sustainable Designs from Bacconi University

Area of Interest

  • Apparel Retail, Luxury Apparel Brand Management, Design process and Apparel manufacturing process, Visual merchandising, Textile science, sustainable design