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Prof.(Dr.) Manmohan Rahul

Prof.(Dr.) Manmohan Rahul

Professor, Management


A postgraduate in Statistics, an MBA from FMS Udaipur, MBA (operations) from Sikkim Manipal University and FDP in management from IIM Ahmedabad. Dr Manmohan Rahul has done his doctorate in the area of International Business (Applied Economics Area) from Dr Bhim Rao Ambedkar University, UP.

Dr Manmohan Rahul started his career with an electrical manufacturing firm and then with Telco Hire purchase division in the year 1996 and thereafter sought career in academics. He has worked with HIMCS Agra , Amity Business School- Noida, and Institute of Management Studies(IMS) Dehradun as core faculty member teaching to Post Graduate and Graduate classes. He has attended many National and International conferences in India and abroad and written books (as author and co author) core course material and also as reference book. Dr. Rahul started a newsletter as an editor and has 10 publications in his credit. His area of interest is General Management, International Business, Production and Operation Management and Quantitative Techniques for Management. His interest also lies in writing cases and case analysis and guiding research scholars at PhD level.

  • 20 Years
  • PhD , FDPM – IIM Ahmedabad
  • MBA
  • MBA(operations) 
  • M.Sc.(Statistics) 
Award & Recognition



Published Book (Available Now- Prentice Hall)

  1. ‘Managing Innovations and New Products Development Concepts and Cases, Prentice Hall, Eastern Economy Edition.
  2. Scholarly Chapters in Book
  3. IGI Global, USA -Promoting Socio-Economic Development through Business Integration, “FDI and Regional Disparities in States in India”, Chapter 1, page 1-16, IGI Global, June 2015, ISBN13: 9781466682597
  4. IGI Global, USA – Innovative Management Education Pedagogies for Preparing Next Generation Leaders “ Scholarship of Transdisciplinary Learning as an Innovative Pedagogy in University System: Leanings from the Experience, Chapter 8, Page 119-138, November 2015, ISBN13: 9781466696914

Paper Published and Presented (National and International):

  1. “Management Perspective in 2010”, Pragyan, Journal of Management and IT, IMS Dehradun, Volume 1, No 1, 2003
  2.  Determinants of Network Learning: A conceptual study, Management Dynamics, Jaipuria Institute of Management, Lucknow, Vol 7, No 2,2008
  3. Sterlite Machine Tools –A case study, “Optimization”, Journal of Research in Management, January- June 2008, Volume 1, Number 1, ISSN: 0974-0988, G L Bajaj Institute of Management,
  4. Cluster Initiative to Tourism, “Optimization”, Journal of Research in Management, July-December 2008, Volume 1, Number 2, ISSN: 0974-0988, G L Bajaj Institute of Management,
  5. An Assessment of the Competitiveness of the BRICS Nations with special focus on India, Abhigyaan, FORE School of Management volume 17, no. 1, April – June 2009, pp. 28 – 43.
  6. “CRM in banking Services with reference to Internet banking services in NCR Delhi” International Journal of Prudence Management, Vol1, issue 1, May 2010, ISSN:09758496
  7. “Effectiveness of CRM in banking Services with reference to ATM services in NCR Delhi” Asia Pacific Business Review, Vol VI, Number 2, April – June 2010, page 141-149, ISSN:09732470
  8. Waiting Period of Hemoptysis and other chest Symptoms-Indian Medical Journal, December 2010, Vol 104,No 12.
  9. “Virtual governance for Real People, E-Governance- Issues and Development” DIAS, Delhi.
  10. Millennium City Gurgaon- Infrastructure and Public utilities issues, A case study (Poster Presentation online), Suleiman Dawood School of Business, Lahore University of Management Science, Lahore Pakistan, 2010
  11. Issues in security related capabilities of organizations: An analysis of industry survey based on Price Water House Coopers report on global state of information security survey.
  12. Opportunities for Foreign Education Providers in India, International Journal of Thesis Projects and Dissertations, Vol-1, Issue 9,pp(1-4),Month -2013
  13.  Challenges for Foreign Education Institutions in India, Published in Vol. 2, Issue 2, October 2014 - March 2015, International Journal of Management and Commerce Innovations.
  14. Regional Economic Imbalances: Business and Foreign Direct Investment in India, IGI Global Publications, July 2015
  15. Arora, Nupur and Rahul, Manmohan ; The impact of trust on online shopping attitude among women shoppers in India ,  International journal of technology transfer and Commercialization,  Vol. 15, No. 3, 2017, pp 360-381,  ISSN online: 1741-5284 ,ISSN print: 1470-6075
  16. Arora, Nupur and Rahul  ; The role of perceived risk in influencing online shopping attitude among women in India ,  International journal of public sector performance ,  ISSN online: 1741-105X ISSN print
  17. Aggarwal, Aanchal , and Rahul , Manmohan ; The effect of perceived security on consumer purchase intensions in electronic commerce ,  International journal of public sector performance management, IJPSPM , Vol 4 , No 1, 2018 ,  ISSN online: 1741-105X , ISSN print: 1741-1041 ,                              Link :
  18. Aggarwal , Aanchal , and Rahul , Manmohan; Impact of perceived usability and perceived information quality on Indian consumer purchase intentions in online shopping: implication of TAM and S-O-R theory,  International journal of technology transfer and commercialization , IJTTC ,Vol 15 , No 2 , 2017,  ISSN online: 1741-5284, ISSN print: 1470-6075,
  19. Madan , Radhika , and Rahul , Manmohan ; A study of user preferences and reasons for using popular social media networking websites: preferential mapping analysis ,  International Journal of Research in Management, Economics and Commerce , Vol 7, pg 136-143 , 2017 ,  ISSN: 2250 – 057X,             Online link
  20. Madan , Radhika , and Rahul , Manmohan ;  Factors of brand communication tools for promoting services using social media networking websites ,  Asian Journal of Research in Business Economics and Management ,  Vol 7, pg 35-49, 2017 ,  ISSN No. 2249-7307 (E) / 2250-1673 (P) ,
  21. Madan , Radhika , and Rahul , Manmohan ;  Role of branding in the changing marketing communication environment with respect to the service industry: a review ,  Asian Journal of Research in Social Sciences and Humanities ,  Vol 7, pg 72-83 , 2017 ,  ISSN No. 2249 ,
  22. Madan , Radhika , and Rahul , Manmohan ; Social media and its impact on branding in the changing marketing communication environment: a review ,  Indian Journal of Economics and Business,  Vol 16, pg 305-320, 2017 ,  ISSN No. 0972 – 5784

Case Analysis Published

  1. Case Analysis on TI Cycles, Vikalpa, July 2005, Journal for Decision Makers, IIM-Ahmedabad
  2. Case Analysis on, Vikalpa, July2006, Journal for Decision Makers, IIM-Ahmedabad
  3. Case Analysis on IT in Indian Railways, Vision, Journal for Management, MDI Gurgaon.
  4. Case Analysis on Planet Health, Vikalpa, July2006, Journal for Decision Makers, IIM-Ahmedabad.
  5. Case Analysis on Enercon India: Project Planning, Vikalpa, July-September 2007, Journal for Decision Makers, IIM-Ahmedabad.

Seminar /Workshop/Conference attended

  1. National Conference on communication for teachers, December 2000, IIM Ahmedabad.
  2. International Conference on “Advances in Management and IT ”, November 2003, IMS Dehradun.
  3. International Conference on “Industry Academia Interface in Management and IT Education”, March 2006, Ansal Institute of Technology, Gurgaon.
  4. Summit/Seminar on “ Growth through Inclusion”-India Leading the way, organized by Confederation of Indian Industry (CII) and Boston Consulting Group, December 2006, Hotel Marriott, Saket, New Delhi.
  5. Workshop on “Personality Development” organized by Baba Mastnath Inst. of Mgmt. Studies, Rohatak.
  6. International Conference on “Industry Academia collaboration opportunities and challenges & Work shop on emerging areas of Information and Communication Technology” organized by NDSU (USA) and AIT, Gurgaon.
  7. Summit/Seminar on “organized by Confederation of Indian Industry (CII), September 2008, Hotel Taj Palace, New Delhi.
  8. Managing Growth in the Era of Global Pressures- January 2012, Ambala, organized by Galaxy Global Group of Institutions, Sonipat, Haryana.
  9. IT Innovations & Sustainability: Current Trends & Ethical Issues” October 19 – 20, 2012 organized by Ansal University, Session Chaired.
  10. CSR and Sustainable Develeopment : 4th International Conference , Kuala lampur , Malaysia , 30-31st May 2016 ,
  11. Advanced Research Methodology workshop by Neeraj kaushik in Sept 2017 , BVIMR , New Delhi



Area of Interest

  • Production and Operations Management
  • Quantitative Techniques
  • International Business.