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Dr. Atul Arora

Dr. Atul Arora

Assistant Professor, Mass Communication



  • 12 years 
  • Ph.D. (Mass Communication)


  • A book Chapter  on “A study on changing dynamics of Online advertising and ne age  consumers- National conference on  Social Media and Responsibility -   
  • A book Chapter  on” Content sharing website in India: An appraisal “– Free speech and Democracy in New media Milieu
  • A Research Article   “A study on issues and challenges related to employment of Divyangs in an Organized sector –Jan Vichar Vimarch- (UGC Care)
  • A book Chapter  on “Indian Consumer and Advertising Ethical Perspective : A Conclusive Study –Nationalism Ethnicity and Media ethics 
  •  A book Chapter  on  “A Study on E-Governance in India : Changing Information In India” – National Conference  on Contemporary practices  and trends in digital marketing& Social Media
  • A book Chapter  on  “Consumer Buying Behavior and Influencer Involvement Program: A Micro Analysis – ICN3- CAA, Corona, Fake 

Area of Interest

  • Research Methodology
  • Media Law & Ethics
  • Event Management
  • Marketing Management
  • Advertising & Public Relations
  • Media Marketing