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BBA+MBA (Integrated)

BBA+MBA (Integrated)

School of Business Studies (SBS)

  • Programme Code

    SBS0102

  • Level

    Integrated

  • Duration

    4 Years

About the Programme

BBA+MBA integrated Programme is a four year  integrated programme that equips students with the knowledge and skills in business management and imparts knowledge of the principles which are necessary for a successful career in the corporate world. This programme solidifies the base for future Business and management career goals. 
A BBA+MBA integrated degree enables candidates to enter into the field of management and teaches them various aspects that are necessary for effective business management. This programme is designed in a way to train students effectively in management education and communication skills which further inculcates entrepreneurship skills. 
To be successful in this field students must have leadership qualities decisional making skills excellent oral and written communication skills. The course methodology involves education through practical exposure in the form of projects case studies   presentations industrial visits and frequent interaction with experts from the industry through guest lectures. 
 
After completion of this programme students can opt for a range of jobs from sectors like finance marketing sales management government and education. 

Program Educational Objectives (PEOs)

  • PEO1:  Possess professional skills for employment and lifelong learning in management
  • PEO2:  Develop creative, innovative and entrepreneurial mindset to take managerial decisions
  • PEO3:  Adapt to a rapidly changing complex business environment and keenness to acquire                                      new skills
  • PEO4:  Become socially responsible and value driven citizens committed to sustainable development
  • PEO5:  Develop personality and communication skills to operate in multi-cultural environment.
  • PEO6:  Develop leaders to take decisions and lead teams

Program Outcomes

  • PO1: Business Environment and Domain Knowledge (BEDK): Economic, legal and social environment of Indian business... Graduates are able to improve their awareness sand knowledge about functioning of local and global business environment and society. This helps in recognizing the functioning of businesses, identifying potential business opportunities, evolvement of business enterprises and exploring the entrepreneurial opportunities
  • PO2: Critical thinking, Business Analysis, Problem Solving and Innovative Solutions (CBPI): Competencies in quantitative and qualitative techniques. Graduates are expected to develop skills on analyzing the business data, application of relevant analysis, and problem solving in other functional areas such as marketing, business strategy and human resources
  • PO3: Global Exposure and Cross-Cultural Understanding (GECCU): Demonstrate a global outlook with the ability to identify aspects of the global business and Cross-Cultural Understanding
  • PO4: Social Responsiveness and Ethics (SRE): Developing responsiveness to contextual social issues / problems and exploring solutions, understanding business ethics and resolving ethical dilemmas. Graduates are expected to identify the contemporary social problems, exploring the opportunities for social entrepreneurship, designing business solutions and demonstrate ethical standards in organizational decision making. Demonstrate awareness of ethical issues and can distinguish ethical and unethical behaviors.
  • PO5: Effective Communication (EC): Usage of various forms of business communication, supported by effective use of appropriate technology, logical reasoning, articulation of ideas. Graduates are expected to develop effective oral and written communication especially in business applications, with the use of appropriate technology (business presentations, digital communication, social network platforms and so on).
  • PO6: Leadership and Teamwork (LT): Understanding leadership roles at various levels of the organization and leading teams. Graduates are expected to collaborate and lead teams across organizational boundaries and demonstrate leadership qualities, maximize the usage of diverse skills of team members in the related context.

Program Specific Outcomes

  • PSO1. Understanding of Sectorial environment for organizational sustainability.
  • PSO2. Acquisition of knowledge, skills and experiential learning in functional areas(s) of management.
  • PSO3. Ability to visualize managerial problems and identify various alternatives to solve them.
  • PSO4. Ability to apply contemporary tools and techniques.

This course is for individuals who...

Looking for developing a business insight and want to build strong business and professional skills through a holistic programme which covers all the subjects and aspects of management are an ideal fit for this programme. Strong memory and a pleasant personality are some other traits that enhance the chances of success in this field.  
 

Students who are looking for...

Building up strong business acumen and want to understand how to assess the problems that businesses face and be familiar with factors that affect the company s decision-making processes.Anyone looking for a fulfilling career by transforming their innovations into economically beneficial goods or services is an ideal fit for this program.

Course Fee
For National Students
1st Year 206000 2nd Year 212180 3rd Year 218540 4th Year 225096
For International Students
Fee Per Semester Fee Per Year
3200 6300
Programme Structure

S.

No.

Subject Code

Subjects

Teaching Load

Credits

L

T

P

THEORY SUBJECTS

  1.  

MTH 129

BASIC BUSINESS MATHEMATICS

4

0

0

4

  1.  

BBA 123

MARKETING MANAGEMENT-I

3

0

0

3

  1.  

BBA 142

BUSINESS ECONOMICS

4

0

0

4

  1.  

BBA 143

PRINCIPLES OF MANAGEMENT

4

0

0

4

  1.  

BBA 145

FINANCIAL ACCOUNTING – I

4

0

0

4

Practical/Viva-Voce/Jury

  1.  

BBP 151

TOTAL PERSONALITY DEVELOPMENT I

0

0

6

3

TOTAL CREDITS

22

S.

No.

Subject Code

Subjects

Teaching Load

Credits

L

T

P

THEORY SUBJECTS

  1.  

BBA154

Marketing Management - II

3

0

0

3

  1.  

BBA147

Economic Environment of Business

4

0

0

4

  1.  

BBA148

Organizational Behaviour

4

0

0

4

  1.  

BBA149

Financial Accounting - II

4

0

0

4

  1.  

BBA155

Economic & Business  Legislation

3

0

0

3

Practical/Viva-Voce/Jury

  1.  

BBP153

Total Personality Development - II

0

0

6

3

TOTAL CREDITS

21

S.

No.

Subject Code

Subjects

Teaching Load

Credits

L

T

P

THEORY SUBJECTS

  1.  

BCM 236

BASIC BUSINESS STATISTICS

3

0

0

3

  1.  

BBA 231

INTERNATIONAL MARKETING

3

0

0

3

  1.  

BBA 269

INTELLECTUAL PROPERTY RIGHTS AND COMPETITION LAW

3

0

0

3

  1.  

BBA 214

HUMAN RESOURCE MANAGEMENT

4

0

0

4

  1.  

BBA 270

ENTREPRENEURSHIP DEVELOPMENT

4

0

0

4

  1.  

BBA 236

BUSINESS COMMUNICATION SKILL - I

3

0

0

3

TOTAL CREDITS

20

S.

No.

Subject Code

Subjects

Teaching Load

Credits

L

T

P

THEORY SUBJECTS

  1.  

BBA242

Marketing Strategy

3

0

0

3

  1.  

BBA244

Team Building & Leadership

3

0

0

3

  1.  

BBA210

Financial Management

4

0

0

4

  1.  

BBA272

Information Technology for Managers

3

0

0

3

  1.  

BBA273

Environmental Management

2

0

0

2

  1.  

BBA249

Business Communication Skills – II

3

0

0

3

Practical/Viva-Voce/Jury

  1.  

BCP252

Contemporary Issues in Business

0

0

4

2

TOTAL CREDITS

20

S.

No.

Subject Code

Subjects

Teaching Load

Credits

L

T

P

THEORY SUBJECTS

  1.  

MBA 304

INDUSTRIAL RELATION AND LABOR LAW

3

0

0

3

  1.  

MBA 134

QUANTITATIVE TECHNIQUES FOR BUSINESS DECISION

3

0

0

3

  1.  

MBA 133

ECONOMIC ANALYSIS FOR BUSINESS DECISION

3

0

0

3

  1.  

MBA 305

PROJECT PLANNING AND MANAGEMENT OF INNOVATIVE VENTURES

3

0

0

3

  1.  

MBA 145

CROSS CULTURAL MANAGEMENT

3

0

0

3

  1.  

MBA 129

FINANCIAL REPORTING & ANALYSIS

3

0

0

3

Practical/Viva-Voce/Jury

  1.  

MBP 162

CORPORATE PROJECT REPORT AND PRESENTATION

0

0

6

3

TOTAL CREDITS

21

S.

No.

Subject Code

Subjects

Teaching Load

Credits

L

T

P

THEORY SUBJECTS

  1.  

MBA311

Research Methodology

3

0

0

3

  1.  

MBA193

Operation Research

3

0

0

3

  1.  

MBA163

  Production & Operations Mgmt.

3

0

0

3

  1.  

MBA157

  International Business

3

0

0

3

  1.  

MBA312

Organizational Change Mgmt.

3

0

0

3

  1.  

MBA139

Corporate Finance

3

0

0

3

  1.  

MBA159

Managerial Accounting for Business Decisions

3

0

0

3

  1.  

MBA313

  Corporate Law

3

0

0

3

Practical/Viva-Voce/Jury

  1.  

MBP164

Employability Skill Development-1

0

0

6

3

  1.  

CCU201

Community connect

0

0

4

2

TOTAL CREDITS

29

S.

No.

Subject Code

Subjects

Teaching Load

Credits

L

T

P

THEORY SUBJECTS

  1.  

MBA 226

GLOBAL COMPETITIVENESS ANALYSIS (IB1)

3

0

0

3

  1.  

MBA 227

INTERNATIONAL MARKETING (IB2)

3

0

0

3

  1.  

MBA 222

INTERNATIONAL HRM (IB3)

3

0

0

3

  1.  

MBA 214

PROJECT FINANCE & MANAGEMENT (BF1)

3

0

0

3

  1.  

MBA 215

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT (BF2)

3

0

0

3

  1.  

MBA 216

TAX PLANNING & MANAGEMENT (BF3)

3

0

0

3

  1.  

MBA 217

SERVICES MARKETING (MKT1)

3

0

0

3

  1.  

MBA 218

ADVERTISING MANAGEMENT (MKT2)

3

0

0

3

  1.  

MBA 219

SALES & DISTRIBUTION MANAGEMENT (MKT3)

3

0

0

3

  1.  

MBA 228

LOGISTICS MANAGEMENT - APPLICATION & CASE STUDIES (SCM1)

3

0

0

3

  1.  

MBA 229

OPERATIONAL STRATEGIC & IMPLEMENTATION ISSUES IN SCM (SCM2)

3

0

0

3

  1.  

MBA 230

 

RECENT TRENDS IN SCM (SCM3)

3

0

0

3

  1.  

MBA 220

COMPENSATION MANAGEMENT (HR1)

3

0

0

3

  1.  

MBA 221

EMPLOYEE TRAINING & DEVELOPMENT (HR2)

3

0

0

3

  1.  

MBA 222

INTERNATIONAL HRM (HR3)

3

0

0

3

  1.  

MBA 297

OPTIMIZATION TECHNIQUES USING EXCEL

3

0

0

3

  1.  

MBA 298

DATA ANALYTICS USING R AND EXCEL

3

0

0

3

  1.  

MBA 299

PREDICTIVE ANALYTICS USING R AND EXCEL

3

0

0

3

Practical/Viva-Voce/Jury

  1.  

MBA 256

INTRODUCTION TO BUSINESS ANALYTICS

0

0

6

3

  1.  

MBA 257

SUMMER TRAINING REPORT & PRESENTATION

0

0

8

4

  1.  

MBP 213

EMPLOYABILITY SKILL DEVELOPMENT - 2

0

0

6

3

TOTAL CREDITS

28

S.

No.

Subject Code

Subjects

Teaching Load

Credits

L

T

P

THEORY SUBJECTS

  1.  

MBA260

Strategic Management

3

0

0

3

  1.  

MBA261

International Financial Management (FIN1)

3

0

0

3

  1.  

MBA262

Merger, Acquisition and Corporate Restructuring (FIN2)

3

0

0

3

  1.  

MBA288

Digital Marketing(MK1)

3

0

0

3

  1.  

MBA265

Brand Management (MR2)

3

0

0

3

  1.  

MBA269

Emotional Intelligence & Management Effectiveness

3

0

0

3

  1.  

MBA268

Organizational Design & Structure(HR2)

3

0

0

3

  1.  

MBA261

International Financial Management (IB1)

3

0

0

3

  1.  

MBA262

Merger, Acquisition and Corporate Restructuring (IB2)

3

0

0

3

  1.  

MBA272

Supply Chain Dynamics & E-commerce (SCM1)

3

0

0

3

  1.  

MBA271

International Transportation & Logistics (SCM2)

3

0

0

3

  1.  

MBA408

Time Series Analysis with excel and Minitab(BA2)

3

0

0

3

Practical/Viva-Voce/Jury

  1.  

MBA407

Data Visualization for Analytics (BA1)

0

0

6

3

  1.  

MBA249

Dissertation Report & Viva-voce

0

0

12

6

TOTAL CREDITS

21

Eligibility Criteria
For National Students
  • Sr. Secondary(10+2) with minimum 50% marks. (Proficiency in English Communication + SUAT (Online Test) + GD & Interview
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Human Resources Manager
  • Training Manager
  • Operations Manager
  • Distribution Manager
  • Accountants Executive
  • Marketing Manager
  • Trade Manager
  • Sales Representative
  • Import/Export Agent
  • Finance Manager
  • Consultant
  • Financial Analyst
  • Business Development Executive
  • Project Manager (IT)
  • Data Analyst
  • SAP Consultant
  • HDFC
  • HSBC
  • CitiBank
  • Barclays
  • TATA Consultancy
  • Oracle
  • Adobe
  • ICICI
  • HCL Technologies
  • Deloitte
  • Blackrock
  • Amazon
  • Vodafone
  • Airtel
  • Hexaware
  • Idea Cellular
  • GRAIL Research
  • Tech Mahindra
  • ITC Hotels
  • Hyundai Motors India Ltd.
  • Mahindra & Mahindra
  • Tata Technologies
  • Samsung
  • Genpact

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