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BBA Marketing Management (Hons./by Research)

BBA Marketing Management (Hons./by Research)

Sharda School of Business Studies (SBS)

  • Level


  • Duration

    4 Years

About the Programme

BBA Marketing Management (Hons./by Research) is a comprehensive program that equips students with the knowledge and skills necessary to succeed in the marketing industry. It covers a broad range of subjects, from marketing research to advertising and promotion, and provides students with a deep understanding of consumer behavior and market trends. The program emphasizes practical learning outcomes, with a focus on team-based projects and the use of contemporary quantitative and qualitative tools. Students learn how to develop effective marketing strategies, analyze market trends, and use technology and media to reach target audiences. Specializations within the BBA Marketing program include special product marketing, search engine marketing, advanced social media marketing, interactive marketing, and business economic programs. These specializations allow students to explore their interests and tailor their education to their specific career goals.

This course is for individuals who...

Candidates who have passed Class XII in any stream

Students who are looking for...

  If you're a student intending to build a career in Marketing, then there are ample job opportunities available in the market. Marketing is a target-oriented field, and candidates need to emphasize learning the details of the business, the art of creating customers, and client handling by applying ground business principles and market strategy. This course will help you understand the needs of the market, consumer behavior, and the competition, enabling you to create innovative and effective marketing strategies. Additionally, candidates can pursue higher studies such as MBA, MBA in Marketing, MBA in Sales and Marketing, or a Master's in Marketing Management. Pursuing a postgraduate diploma in Marketing Management can also be an excellent option for candidates. A candidate with a bachelor's degree in Marketing can expect a starting salary package of INR 10,00,000 and upwards.

Course Fee
For National Students
1st Year 210000 2nd Year 216300 3rd Year 222789 4th Year 229473
For International Students
Fee Per Semester Fee Per Year
NA 3400**
Eligibility Criteria
For National Students
  • Sr. Secondary(10+2) with minimum 50% marks.
  • Proficiency in English Communication.
  • Commerce/Mathematics as a subject at Sr. Secondary level.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course

Upon completion of the program, graduates are well-prepared to enter the workforce and take on leadership roles in the marketing profession.

  • Sales Manager,
  • Advertising Executive
  • Marketing Executive
  • Market Research Analyst       
  • Digital Marketing Manager 
  • Public Relations Specialist
  • Brand Manager

Take the next step towards a career in management.

Apply Now