Dr. Manisha Gupta have over 11.5 years of experience in Academics and Teaching subjects like Marketing Management, Sales Management, Organizational Behaviour, Principles of Management and Business Environment with Educational Qualification of B.Sc. and MBA (Marketing) from Dr. B.R.Ambedkar University Agra. Ph.D from Sharda University Greater Noida and UGC (NET) Qualified. She had published research Paper in various National and International Journals of repute, Chapters in Books and Presented Papers in various Conferences. Her research interests are Consumer Buying Behaviour, Sustainability and General management. She has Successfully completed minor Project under National Human Rights Commission (NHRC) on topic “Vulnerability, legal protection and work conditions of Domestic Workers”. Before joining Sharda University, Dr Manisha was associated with Jagannath International Management School Vasant Kunj Delhi affiliated to GGSIPU. Besides academics also held administrative responsibilities successfully such as Deputy Centre Superintendent. (DCS) for the End term Examinations of GGSIPU, class coordinator ship, minor, major and internship project supervision for BBA students. Placement coordinator for BBA students, Committee member for the ISO, Examination, Alumni, JIMS Business Incubation Centre in the previous organization.