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Dr. Manisha Gupta

Associate Professor, Management



Dr. Manisha Gupta have over 11.5 years of experience in Academics and Teaching subjects like Marketing Management, Sales Management, Organizational Behaviour, Principles of Management and Business Environment with Educational Qualification of B.Sc. and MBA (Marketing) from Dr. B.R.Ambedkar University Agra. Ph.D from Sharda University Greater Noida and UGC (NET) Qualified. She had published research Paper in various National and International Journals of repute, Chapters in Books and Presented Papers in various Conferences. Her research interests are Consumer Buying Behaviour, Sustainability and General management. She has Successfully completed minor Project under National Human Rights Commission (NHRC) on topic “Vulnerability, legal protection and work conditions of Domestic Workers”. Before joining Sharda University, Dr Manisha was associated with Jagannath International Management School Vasant Kunj Delhi affiliated to GGSIPU. Besides academics also held administrative responsibilities successfully such as Deputy Centre Superintendent. (DCS) for the End term Examinations of GGSIPU, class coordinator ship, minor, major and internship project supervision for BBA students. Placement coordinator for BBA students, Committee member for the ISO, Examination, Alumni, JIMS Business Incubation Centre in the previous organization.

  • 11+ Yrs.
  • Ph.D
  • UGC-NET qualified
  • MBA
  • B.Sc


Award & Recognition

  • Awarded as Best Presenter in Delhi University Paper Presentation.


  • Shyam, H. S., & Gupta, M. (2018). A Study on Consumer Buying Behaviour for Shopping FMCG in Large Retail Outlet. ANVESHAK-International Journal of Management7(2), 82-94.
  •  Gupta,M,Gupta ,H,Sharma,D(2017). A Study to Determine Factors for Positive Intention towards Online Grocery Shopping. International Journal of Research in Management and Social Sciences 5(2), 15-20
  • Gupta, M, Gupta,H, Dhingra, G (2015). Corporate Social Responsibility: Study of Starbucks. International Journal of Advance and Innovative Research 2(2),29-34
  •  Gupta, M, Gupta,H, Dhingra, G (2014). Use of social networking websites for recruitment purposes-An employees perspective. Trade Wind 9(1),38-46
  • Gupta,M, Pathak,S (2014) A Study of Consumer Buying Behaviour in Organized retail. International Journal of Research in Management & Social Sciences 2(2),74-81
  • Gupta, M,Taushif,R (2014) A Study of Factors Affecting Impulse Buying   Behaviour of Consumers At Malls(Delhi). International Journal on Research and  Development – A review 2(2),46-50
  • Gupta, M, Gupta,H, Dhingra, G(2014). A study on IT Professionals attitude towards Green HRM.International Journal of Management Anveshak. 3(5),54-63
  • Gupta, M, Gupta,H, Dhingra, G(2014). Job hopping in IT Sector. IBM-  International   Journal of Business Management. 1(1),65-71.
  • Gupta, M, Gupta,H, Dhingra, G(2013). Perceptions of Academicians towards ICT and Life-Long Learning.Tradewind.8(1),68-75.
  • Gupta,M,Gupta,H,Dhingra,G(2013). CSR and financial performance link. SIES  Journal of Pharma-bio management .1(1), 75-80.
  • Gupta,M,Gupta,H,Dhingra,G(2013). Determining Causes and Managing Stress in IT Sector. Journal of Commerce & Management Thought. 4(4),800-809.
  • Gupta,M,Gupta,H,Dhingra,G(2013). Study of Transformational Leaders in  Business and Qualities required being a Successful Business Leader. Journal of Commerce and Management 4(4),692-703.

BOOK Chapters:

  • Gupta,M.Gupta,H (2019) . Transforming from Traditional to Sustainable Supply Chain: A Case Study on Dell: Sustainable business and competitive strategies: Retail industry and E-Marketing (pp.25-30).Delhi, Bloomsbury Publication
  • Gupta,M.Dhingra,G.Gupta,H.(2013) Bhagavad Gita and its managerial relevance in Mind and Management (pp.290-296).Delhi Bloomsbury publication.


  • Diploma in International Business Environment and Global Strategy from IIM Bangalore.
  • Certificate course in Digital Marketing (Post Graduate level) from UGC Swayam.

Area of Interest

  • Consumer Buying Behaviour
  • Organizational Behaviour
  • Sustainability