Dr. Manisha Gupta

About

Dr. Manisha Gupta has over 14 years of experience in Academics and research. Currently working as Associate Professor and Program Director at Sharda School of Business Studies, Sharda University Greater Noida. She is a science graduate and Masters in Business Administration specializing in marketing and system management. UGC NET qualified and Doctorate in Management. She has published research papers in various National and internationally indexed Journals including SCOPUS, ABDC, WoS and UGC care. Her research interests are Consumer Buying Behaviour, Sustainability and General management. She has successfully completed a minor Project under National Human Rights Commission (NHRC) on the topic “Vulnerability, legal protection and work conditions of Domestic Workers”. In addition, she had edited three books, one of which was published by IGI Global, and her authored book, Principles of Management, as a Kindle eBook. She is a proud recipient of the ICAI intranational gold shield award for her research paper.

Experience

• 16+ Yrs.

Qualification

• PhD,
• UGC-NET,
• M.B.A.

Award & Recognition

• Awarded as Best Presenter in Delhi University Paper Presentation. 
• Awarded by International Gold Shield for best Research Paper from ICAI 2020
• Awarded as Best paper award in ICACCS 2023.

Research

• “The Linkage between Inflation and Economic growth: Evidence from India” Ref. No. JIOS-T-1293 has been accepted for publication in the Journal of Information and Optimization Sciences. (WoS and ABDC -C)
• "Luxury Adapts to Artificial Intelligence & Digital Transformation-A Case Study of Burberry” Ref. No. JIOS-T-1294 has been accepted for publication in the Journal of Information and Optimization Sciences. (WoS and ABDC-C)
• B Choudhary,M Gupta, N Rawat and S Singh, “The Impact of IFRS on Earning Smoothing and Discretionary Accruals on the Automobile Industry of India”,JIMS 8 M (ISSN: 0973-9335),Vol 27,Issue 3july- Sept 2022 .DOI NO. 10.5958/0973-9343.2022.00020.5 (WoS)
• M. Gupta, G. Arora, B. Choudhary, M. Dharwal and S. Singh, “Indian Households Acceptance of Green Technology as a Means of Using Renewable Solar Energy”, Manager-The British Journal of Administrative Management, (ISSN: 1746 – 1278), Vol 58, no.2, Sept 2022. (ABDC-C)
• M. Gupta & H. Gupta “Sustainable urban development of smart cities in India-A Systematic Literature Review”, Sustainability, Agri, Food and Environmental Research, (ISSN: 0719-3726), 11(X), 2023: http://dx.doi.org/10.7770/safer-V12N1-art2578 (UGC Care-II)
• M. Gupta, Shagun, B. Choudhary and M. Rani, "Transforming Business Through Digitalization: A Bibliometric Analysis Using VOS viewer," 2022 8th International Conference on Advanced Computing and Communication Systems (ICACCS), 2022, pp. 1773-1777, doi: 10.1109/ICACCS54159.2022.9785187. (SCOPUS)
• M. Gupta and M. Dharwal, Green entrepreneurship and sustainable development: A conceptual framework, Materials Today: Proceedings, https://doi.org/10.1016/j.matpr.2021.08.148 (SCOPUS)
• Hari Shankar Shyam, M. Gupta and H. Gupta, Circular route to the management of solid waste: A case study of Eco Sage Enviro, Materials Today: Proceedings, https://doi.org/10.1016/j.matpr.2021.08.259. (SCOPUS)
• Roy Setiawan, Luigi Pio Leonardo Cavaliere, Tajwar Hussaini, Klinge Orlando Villalba-Condori, Dennis Arias-Chavez, Manisha Gupta, Dhian Tyas Untari, and R. Regin, "The Impact of Educational Marketing on Universities Performance ", productivity management, vol.25, no.5, pp. 1278-1295, December 2020. 
• Gupta H & Gupta M (2019) Direct Tax and Laffer Curve. ANVESHAK-International Journal of Management, 8(2), 41-56. (UGC Care)
• Shyam, H. S., & Gupta, M. (2018). A Study on Consumer Buying Behaviour for Shopping FMCG in Large Retail Outlet. ANVESHAK-International Journal of Management, 7(2), 82-94.(UGC Care)
• Gupta,M,Gupta ,H,Sharma,D(2017). A Study to Determine Factors for Positive Intension towards Online Grocery Shopping. International Journal of Research in Management and Social Sciences 5(2), 15-20 (Index Copernicus)
• Gupta,M,Gupta,H(2017). Impact of Macro Economics Variables on Gold Price. Vivekanand Journal of Research 6(1), (Indian Citation Indexed (ICI).
• Gupta,H,M (2016). Impact of Merger / Acquisition on Share Price – A Case Study of India. Journal of Commerce & Economics “GYAN ARTH 3(1),1-10
• Gupta, M, Gupta,H, Dhingra, G (2015). Corporate Social Responsibility: Study of Starbucks. International Journal of Advance and Innovative Research 2(2),29-34 (Index Copernicus)
• Gupta, M, Gupta,H, Dhingra, G (2014). Use of social networking websites for recruitment purposes-An employees perspective. Trade Wind 9(1),38-46
• Gupta,M,Pathak,S (2014) A Study of Consumer Buying Behaviour in Organized retail. International Journal of Research in Management & Social Sciences 2(2),74-81 (Index Copernicus)
• Gupta,M,Taushif,R (2014) A Study of Factors Affecting Impulse Buying Behaviour of Consumers at Malls (Delhi). International Journal on Research and Developmant – A review 2(2),46-50 (PUBLON)
• Gupta, M, Gupta,H, Dhingra, G(2014). A study on IT Professionals attitude towards Green HRM.International Journal of Management Anveshak. 3(5),54-63 (UGC Care)
• Gupta, M, Gupta,H, Dhingra, G(2014). Job hopping in IT Sector. IBM-      International   Journal of Business Management. 1(1),65-71.
• Gupta, M, Gupta,H, Dhingra, G(2013). Perceptions of Academicians towards ICT and Life Long Learning.Tradewind.8(1),68-75.
• Gupta,M,Gupta,H, Dhingra,G(2013). Determining Causes and Managing Stress in IT Sector. Journal of Commerce & Management Thought. 4(4),800-809. (Journal of Commerce & Management Thought)
• Gupta, M, Gupta, Dhingra (2013). Study of Transformational Leaders in Business and Qualities required being a Successful Business Leader. Journal of Commerce and Management 4(4),692-703. (Journal of Commerce & Management Thought)

Chapter Publication:

• Gupta,M.Gupta,H (2019) . Transforming from Traditional to Sustainable Supply Chain: A Case Study on Dell: Sustainable business and competitive strategies: Retail industry and E-Marketing (pp.25-30). Delhi, Bloomsbury Publication
• Gupta,M.Gupta,H.Dhingra,G.(2015). Stock diversification-India and global market in Financial Management: Contemporary thoughts (pp.217-229). Delhi, Research India Publication.
• Gupta,M.Dhingra,G.Gupta,H.(2013) Bhagavad Gita and its managerial relevance in Mind and Management (pp.290-296).Delhi Bloomsbury publication.
• Gupta, H.Gupta,M.Dhingra,G (2014) The financial Performance and Sustainability of Micro Finance Institutions During the Current Financial Crisis: Case of SKS in  Financial Inclusion: New Paradigms (pp.136-152) Delhi Navyug Books International.
• Gupta, M., Kovid, R. K., & Rani, M. (2022). Response of the Ayurvedic Healthcare Sector to COVID-19: Insights from India. In Cases on Emerging Market Responses to the COVID-19 Pandemic (pp. 242-258). IGI Global. (Scopus indexed)
• Rani M., Shagun, & M Gupta (2022) AI and Over-the-Top (OTT): Industry Potential and Difficulties. In Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments. (pp.188-199) IGI Global.
• Gupta, M., Choudhary, B., Sharma, D. (2023). Emersion and Immersion of Technology in the Development of Smart Cities: A Bibliometric Analysis. In: Ahad, M.A., Casalino, G., Bhushan, B. (eds) Enabling Technologies for Effective Planning and Management in Sustainable Smart Cities. Springer, Cham. https://doi.org/10.1007/978-3-031-22922-0_12 (SCOPUS)
• Chapter, titled- “Fluctuating Attitudes of Target Consumers for Sustainable Fashion Markets across India” the upcoming book, titled "Novel sustainable alternatives for the textiles and fashion industry" to be published by Springer Nature Switzerland AG. (In Press) (SCOPUS)

Patent and Copywrites:

• Two copywrites on the topic “E-SPORTS: THE MILLENNIAL'S THING” and “SUSTAINABLE EDUCATION SYSTEM-HARK BACK TO ANCIENT TEACHING”.
• Patent Published on the topic “A SYSTEM FOR EVALUATING THE ROLE OF DIGITAL MARKETING ON CUSTOMER PURCHASE INTENTION AND METHOD THEREOF”
• Patent Published on the topic “A SYSTEM AND METHOD FOR EVALUATING MICROFINANCE AND FACILITATE DECISION MAKING REGARDING STRATEGIC PLANNING AND CUSTOMER SATISFACTION

Certifications

• Diploma in International Business Environment and Global Strategy from IIM Bangalore.
• Certificate course in Digital Marketing (Post Graduate level) from UGC Swayam.

Area of Interest

• Consumer Buying Behaviour
• Organizational Behaviour
• Sustainability