Importance of Business Analytics

Business analytics is a process that includes the utilisation of statistical techniques which include measures of central tendency, graphs, etc. It also involves managing information system software like data mining and sorting routines. The vertical also deals with the implementation of operations research methodologies.

The sector pertains to exploring, visualising, discovering and communicating patterns or trends in datasets.

Why Business Analytics – Keeping in view the importance of business analytics, it can be defined as a procedure that starts with the gathering of business-related data and comprises successive utilization of descriptive, predictive, and prescriptive major analytic components. It helps in decision making in business and upgrades organisational performance.

MBA in Business Analytics offers a chance to explore different frontiers for career advancement and development. Business analytics can resolve problem-related areas which cause deterrents in the development of a venture. The importance of business analytics is very significantly visible in organizational functions. Analytics help the association by guaranteeing information security, enhancing information accuracy, structuring the unstructured information and ensuring the privacy of information.

Scope of MBA in Business Analytics

Business analytics has a wide scope of application:

1.         It can be utilised for descriptive analysis in which information is used to understand the past and present situation.

2.         It is utilised for predictive analysis, which is commonly used to examine business execution in the past.

3.         It is additionally utilised for prescriptive examination, which helps in defining advancement systems for more stronger business execution.

Business Analytics finds relevance in every industry since it provides a real-time solution to problems. This field is of great importance and is a take-off platform for a dream career. With the advent and entrance of the internet in every field, data analytics has become a base which quickens the pace of development in each business and industry.

Now that you are aware of the importance of business analytics field and its application in business functions, let us explore how an MBA in the field increases chances of a better future. Let us first see the eligibility criteria for the programme.

mba in business analytics

Eligibility for MBA in Business Analytics

Any candidate who has a bachelor’s degree in any discipline is eligible for Sharda University’s MBA in Business Analytics programme. National students are required to additionally qualify for the SUAT, MAT or CAT/XAT test.

The duration of the course is 2 years.

Considering the high demand for business analytics professionals in the market, only a few good organisations provide a sound education in this domain. Sharda University is a great choice for this programme as it imparts excellent knowledge, skills, and ability, which is required by market analysts. You can apply to this university to look for brilliant career prospects. 

Career Options after MBA in Business Analytics

Reputed organisations offer jobs to market analysts basis their knowledge, aptitude and experience. After an MBA in Business Analytics, one can also easily land a job as:

  1. Business Analyst
  2. Business Analyst Industry Expert
  3. Business Analyst Project Manager
  4. Data Analyst
  5. Data Scientist
  6. Predictive Modeller
  7. Qualitative Analyst
  8. Market Research Analyst
  9. Technical Team Leader
  10. Data Analyst SAS Programmer
  11. Big Data Analyst
  12. Data Warehousing Expert
  13. Business Intelligence Expert
  14. Data Warehousing and BA Architecture
  15. Data Mining Expert

Top Recruiters – MBA in Business Analytics

In each industry, there is a huge scope for people who have successfully completed their degree and gained enough skills. MBA in Business Analytics degree is in great demand, and some of the renowned brands which are keen on employing business analytics experts are:

  1. McKinsey and Company
  2. Boston Consulting Group
  3. Morgan Stanley
  4. Microsoft
  5. KPMG
  6. Wipro
  7. Infosys
  8. Adani Group
  9. Larsen and Toubro (L&T)
  10. Tata Group
  11. Google
  12. Facebook
  13. Linkedin
  14. American Express
  15. Capital IQ

Hence, a degree in MBA Business Analytics opens up frontiers of a bright future.