School of Business Studies (SBS), Sharda University provides Management Education with innovative applied research and best management practices to shape the young men and women to occupy the position of leadership in Industry, Institution and Academia. SBS nurtures the talent and develop mind set to transcend boundaries, in a setting of multicultural and multi disciplinary platform of learning. A galaxy of experts from industry, academia and international institution interact with students deploying practice oriented, and case based pedagogy with experiential learning to prepare students meeting the requirement of industry.

1. What is the importance in General Management?

According to leading business schools, General Management Program (GMP) is a general management qualification, with roles involving strategy formation, implementation and execution, in industry, business and institutions. The focus is on leadership skills, team skills, time management, communication and knowledge of various industrial functions. Companies like TAS, Mahindra, Reliance, Cairn, BHEL, etc. recruit general management graduate and prepare them for roles in different industries, industrial functions and leadership positions for mobility between companies and roles.

GMP accelerates the personal and professional transformation by providing a multi functional view of business, leadership and the organization. The student emerges with holistic mindset and strategic vision to build a competitive advantage for the company and their personal career. GMP enables to build a business-wide perspective and contribute to the company’s growth at a more strategic level. The value of general management lies in giving students a general management approach and an overview of the whole corporate institution.

All leading B-Schools have GMP as their lead program to develop managers with a holistic view for holding positions of responsibility in industry, business and institutions.

2. What pattern in the syllabus does the university follow?

School of Business Studies, Sharda University has crafted the syllabus for the MBA-General Management program (2 years) in consultation with industry leaders, practitioners, leading academicians and consulting organizations. It is a judicious blend of theory and best industry practices. The program is developed in such a way that it facilitates the student’s personality enhancement and practical experience through a continuous process of industry-academia interface by providing a multi-functional view of business, leadership and the organization.

3. What is the future scope of General Management?

The general management programmes (GMP) are continuing for last several years at the leading B-Schools in India and abroad. GMP are the first choice of the students, but is very difficult to secure admission. It has been observed that admission in GMP is offered to students having very high CAT/GMAT score, (99.99 percentile and above) in ivory league institutions.

The GMP demands exceptional intellect and high emotional quotient from the student. Students having high inquisitive mind and capacity to think clearly, opt for this program. They have a high degree of adaptability, maturity to work in teams and interact closely with other students under considerable pressure.

Students having GMP qualification are the first preference for recruitment by leading consulting firms, MNCs, Banks and E-commerce companies.

4. How does the syllabus sync with the industry demands?

Industry demands GMP students who could replace the existing incumbents without much training to shorten the time for billable resources. The syllabus of the GMP at Sharda University syncs well with the industry requirement as it is designed with the inputs from the industry and is delivered by experienced academicians and industry professionals. The university uses technology, role-plays, case discussions, industry projects and mentorship programs to enable students to equip with industry oriented skills and experience of real life problem solving techniques.

5. Throw some light on analytic of General Management?

In past few years, due to modernization of technologies – the Internet, ubiquitous networking, digitized data collection technologies, wireless sensors, miniaturized devices – organizations collect, store and transport massive amounts of data about customers, inventories, business operations, product performance, prices, sales, advertising campaigns, employees, supply chain, and so on. To interpret the data, managers are required to have analytical skills and knowledge of tools and technologies.

GMP is designed around a critical balance between general analytical thinking, technology, and applications. The design of the program is guided by leading industry executives who are substantially invested in business applications of analytical methods and technologies. Analytical tools like Cognos and Watson from IBM, BI tools from SAP are in utilized extensively for developing analytics, data mining etc.

6. How Sharda University helps in completing the MBA in General Management?

Today managers handle issues which have far reaching consequences, because there are no boundaries of national, regional and local businesses. SBS follows the strategy to sharpen the skills of graduates with keeping in mind the business–marketing, strategy, leadership, entrepreneurship, operation, human resources and so on. SBS gives education and sharpens the mind of young professional in the general area of management encompassing form personal development, analytics and strategists.

Student’s placement is growing year after year, the students are securing multiple job offers.