Did you know that visuals are processed 60,000 times faster than text?
So, I give you a piece of paper with some 5000 words about gender equality OR I say all I want to with one strong visual. Which out of the two would have higher effectiveness and reach?
I wouldn’t expect everyone to read the entire thousand or maybe even 1000 words but looking at an image is just a matter of seconds for anyone. Of course, the image audience would be much higher than the content audience.
“Visual communication is the new trend and it is ruling the internet.”
Time and again, studies have highlighted the superiority of visual communication over other methods. In fact, a study commissioned by 3M Corporation, suggests that you can be 43% more effective when using visual aids as a presenter.
With such huge visible scope, why go in for something else? The future of the digital world is visual communication and marketers very well know that.
To be the Visual Communication Pro, there are some skills that you must not even dare to do without. Read on to find out what those skills are.
Knowledge is wealth! Enough said?
Any field you are in, anything you do, any career you choose, knowledge is evergreen.
In the visual communication field as well, it is mandatory for a person to have sufficient knowledge about everything related to the field.
With substantial knowledge, you can reach places in your life and it has been proven by many in the past.
As the member of the visual design creative team, you do not have the option of having little OR no creativity.
To have a creative outlook towards things is as crucial as meeting the office deadlines- You don’t dare to mess with it.
Having a sense of creativity which is superior to how the ordinary human thinks is critical to a visual communicator.
Strong Analytical Skills
For your visual communication career, strong analytical skills are something you cannot do without. It is mandatory to have the ability to visualize, conceptualize, articulate and solve everything complex.
Before any visual design is finalized, there is plenty of thought and research that goes into it. From mathematical calculations to understanding the client needs, everything is done to come up with the most effective design.
If analytical skills are missing, well, we are not too sure. After all, Design is where science and art break even.
Familiarity with Advanced Design Software and Technology
Creation of those stunning designs, newsletters, campaigns, templates, banners, posters, illustrations, photographs, animated videos, marketing images and what not, cannot be done on basic software.
Just like professionals use Photoshop for editing images, there are a few tools and technologies that are considered as ‘visual designer essentials’.
It is crucial for the visual designer to be familiar with most of these technologies.
We talk to so many people, our friends, family and even random people. While talking to anyone, there is so much information that is exchanged between the two people.
However, not everyone is able to visualize all the information they come across. It is a skill not many people are blessed with. Information visualization involves translating a person’s emotions, concepts, complex ideas, technical ideas, diagrams and timelines into something super creative.
Believe you me, NOT everyone has the ability to do so. It is a skill that you develop through rigorous exposure and knowledge.
The power of communication – Visual communication has been seen time and again by famous advertisement campaigns and videos going viral.
If companies like Coca Cola, Pepsi, etc. are ready to spend millions on these visual communication projects then there has to be something, right?
Also, 90% OF ALL THE INFORMATION TRANSMITTED TO OUR BRAINS IS VISUAL. People only remember 20% of what they read and 80% of what they see.
Become a visual communicator by pursuing the most promising degree of all time. Go for it!