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Ph.D in Marketing/Brand Management

Ph.D in Marketing/Brand Management

School of Business Studies (SBS)

  • Program Code


  • Level


  • Duration

    Min. 3 Years

About the Programme

PhD Marketing and Brand Management programme at Sharda University prepares students to perform research through a variety of courses on theoretical and industrial with aspects of marketing. This programme allows students to gain advanced-level academic expertise in marketing and brand management and prepares them for a career in marketing, brand, strategy, product management, sales and marketing research in organisations varying from multinational corporations to small and medium-sized enterprises.

This programme aims to train students with the concepts and skills required to operate, build and successfully market products and services across an array of dynamic and competitive corporate environments.   Students gain the ability to analyse societal shifts, trends and their interaction with consumers and brands, and gain skills that are necessary for companies to be able to develop innovations that raise profits and ideally improve sustainability for organisations.

The programme features a broad range of electives and value-added characteristics including high-quality industry collaboration,   research excellence, skills-based teaching and real-life learning based on industry projects. Common topics included in the curriculum are microeconomics, consumer behaviour, and data analysis.

This course is for individuals who...

Are enthralled by marketing. Self-confidence, awareness of current affairs, patience and business expertise, are some of the prerequisites for this programme. Anyone with excellent communication skills, problem-solving capabilities, skills for tactful client dealing, teamwork and can motivate others should opt for this programme.

Students who are looking for...

A career with exceptional prospective fields and challenging roles in an ever-expanding industry are an ideal fit for this programme. Anyone having an interest in marketing and advertising topics, such as buyer behaviour, pricing theory, importing and exporting should opt for this programme.

Course Fee
For National Students
1st Year 50000
For International Students
Fee Per Semester Fee Per Year
NA 5000
Eligibility Criteria
For National Students
  • A candidate must have cleared post-graduate (PG) degree or equivalent of minimum duration of 2 years from a UGC recognized Indian / foreign university in respective discipline with score of minimum 55% or equivalent CGPA. A 5% relaxation in score for SC/ST/OBC i.e minimum of 50% in PG degree or equivalent CGPA is allowed.
  • Online Entrance Examination of Sharda University followed by interview.
  • Candidates with valid selection from NET / GATE / SET / UET / any other equivalent test conducted by GOI accredited agency (to be decided by the selection committee) are exempted from entrance test and get preference in selection. M.Phil. degree holders from UGC accredited universities are also exempted from entrance test.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Brand Manager
  • Market Research Analyst
  • New Product Manager
  • Teacher & Lecturer
  • Marketing Executive
  • Resident Marketing Executive
  • Marketing Manager
  • Deputy Manager
  • Internet Marketing Manager
  • Marketing Executive
  • E-Marketing Manager
  • Marketing Communications Leader


  • Accenture
  • Printvenue
  • Basil Lifecare Pvt. Ltd.
  • DHTC Logistics Ltd.
  • Daimler India Commercial Vehicles Pvt. Ltd.
  • Raymond Limited
  • Infosys
  • Genpact Technologies Ltd.
  • ICICI Bank
  • Vodafone
  • Oracle
  • Reliance
  • Hero
  • Bajaj
  • Airtel
  • KPMG
  • Deloitte

Take the next step towards a career in management.

Apply Now