About the Programme
The School of Media, Film and Entertainment through its integrated BA(JMC) and MA(JMC)programme resolves to identify and nurture aspiring Journalists and media professionals and enable them to become a driving force for a quality driven public sphere and information economy thereby promoting democracy and development in the truest sense. The course is been specifically designed keeping in mind the growing challenges of media and communication studies with the emergence of new media technologies. The course will allow students to learn all aspects of media and communication be it Print, Radio, Television, Advertising and PR and New Media. The integrated course will allow students to focus on one year specialization on the subject of their own interest which was not possible in normal course of studies. The programme has been designed in such a way that students who want to learn specialized areas of media and communication will get an opportunity to become ‘Jack of All and Master of one’.